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Social Marketing
9th April 2020
By
indiafreenotes
Unit 1 {Book}
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Social Marketing
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Features of Social Marketing
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Need for Social Marketing
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Evolution of Social Marketing
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Social Marketing vs Commercial Marketing
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Challenges of Social Marketing
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Social Marketing Unique Value Proposition
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Relevance of Social Marketing
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Environment in Social Marketing
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Impact of Environment in Social Marketing
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Unit 2 {Book}
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Social Marketing Plans, Steps in Developing Social Marketing Plans
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Importance of Planning
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Segmentation, Criteria for Evaluating Segments
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Targeting
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Selecting Target Audience for Social Marketing
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Positioning, Types of Positioning
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Product and Social Product
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Level of Product
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Social Product Branding Decision
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Price: Monetary and Non-Monetary Incentives for Desired Behaviour
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Pricing Objectives
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Pricing Strategies
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Place, 5 A’s of Distribution of Product in Social Marketing
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Promotions: Developing a Promotional Mix for Social Product
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Message Strategy
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Creativity Strategy
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Selecting Communication Channels
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Unit 3 {Book}
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Behavior Objectives
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Knowledge Objectives and Belief Objectives
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Behavior Change Models
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Social Norm Theory
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The Diffusion of Innovation Model
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The Health Belief Model
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The Ecological Model
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Theory of Reasoned Action
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Theory of Planned Behavior
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Social Cognitive Learning Theory
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The Behavioral Economics Framework
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The Nudge Factor
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The Science of Habit Farming
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Not for Profit Organization (NPO)
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NGO
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Voluntary Organizations
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Third Sector
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Corporate Social Responsibility (CSR)
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Corporate social responsibility (CSR) in India
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CSR Impact Evaluation
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Need for Governance is Not for Profit Sector
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Ethics in Social Marketing
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Unit 4 {Book}
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Marketing Health
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Marketing Education
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Marketing Medicare
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Marketing Sanitation
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Marketing Financial Literacy & Savings
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Marketing Digital Literacy
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Marketing of Social Issues of Youth
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Social Work as a Profession
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Social Entrepreneurship
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Careers in Social Marketing
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