Social Marketing University of Mumbai BMS 3rd Sem Notes

09/04/2020 1 By indiafreenotes
Unit 1 {Book}  
Social Marketing VIEW
Features of Social Marketing VIEW
Need for Social Marketing VIEW
Evolution of Social Marketing VIEW
Social Marketing vs Commercial Marketing VIEW
Challenges of Social Marketing VIEW
Social Marketing Unique Value Proposition VIEW
Relevance of Social Marketing VIEW
Environment in Social Marketing VIEW
Impact of Environment in Social Marketing VIEW


Unit 2 {Book}  
Social Marketing Plans, Steps in Developing Social Marketing Plans VIEW
Importance of Planning VIEW
Segmentation, Criteria for Evaluating Segments VIEW
Targeting VIEW
Selecting Target Audience for Social Marketing VIEW
Positioning, Types of Positioning VIEW
Product and Social Product VIEW
Level of Product VIEW
Social Product Branding Decision VIEW
Price: Monetary and Non-Monetary Incentives for Desired Behaviour VIEW
Pricing Objectives VIEW
Pricing Strategies VIEW
Place, 5 A’s of Distribution of Product in Social Marketing VIEW
Promotions: Developing a Promotional Mix for Social Product VIEW
Message Strategy VIEW
Creativity Strategy VIEW
Selecting Communication Channels VIEW


Unit 3 {Book}  
Behavior Objectives VIEW
Knowledge Objectives and Belief Objectives VIEW
Behavior Change Models VIEW
Social Norm Theory VIEW
The Diffusion of Innovation Model VIEW
The Health Belief Model VIEW
The Ecological Model VIEW
Theory of Reasoned Action VIEW
Theory of Planned Behavior VIEW
Social Cognitive Learning Theory VIEW
The Behavioral Economics Framework VIEW
The Nudge Factor VIEW
The Science of Habit Farming VIEW
Not for Profit Organization (NPO) VIEW
Voluntary Organizations VIEW
Third Sector VIEW
Corporate Social Responsibility (CSR) VIEW
Corporate social responsibility (CSR) in India VIEW
CSR Impact Evaluation VIEW
Need for Governance is Not for Profit Sector VIEW
Ethics in Social Marketing VIEW


Unit 4 {Book}  
Marketing Health VIEW
Marketing Education VIEW
Marketing Medicare VIEW
Marketing Sanitation VIEW
Marketing Financial Literacy & Savings VIEW
Marketing Digital Literacy VIEW
Marketing of Social Issues of Youth VIEW
Social Work as a Profession VIEW
Social Entrepreneurship VIEW
Careers in Social Marketing VIEW