Social Marketing

9th April 2020 1 By indiafreenotes

Unit 1 {Book}

Social Marketing

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Features of Social Marketing

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Need for Social Marketing

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Evolution of Social Marketing

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Social Marketing vs Commercial Marketing

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Challenges of Social Marketing

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Social Marketing Unique Value Proposition

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Relevance of Social Marketing

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Environment in Social Marketing

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Impact of Environment in Social Marketing

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Unit 2 {Book}

Social Marketing Plans, Steps in Developing Social Marketing Plans

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Importance of Planning

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Segmentation, Criteria for Evaluating Segments

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Targeting

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Selecting Target Audience for Social Marketing

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Positioning, Types of Positioning

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Product and Social Product

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Level of Product

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Social Product Branding Decision

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Price: Monetary and Non-Monetary Incentives for Desired Behaviour

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Pricing Objectives

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Pricing Strategies

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Place, 5 A’s of Distribution of Product in Social Marketing

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Promotions: Developing a Promotional Mix for Social Product

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Message Strategy

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Creativity Strategy

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Selecting Communication Channels

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Unit 3 {Book}

Behavior Objectives

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Knowledge Objectives and Belief Objectives

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Behavior Change Models

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Social Norm Theory

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The Diffusion of Innovation Model

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The Health Belief Model

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The Ecological Model

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Theory of Reasoned Action

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Theory of Planned Behavior

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Social Cognitive Learning Theory

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The Behavioral Economics Framework

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The Nudge Factor

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The Science of Habit Farming

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Not for Profit Organization (NPO)

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NGO

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Voluntary Organizations

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Third Sector

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Corporate Social Responsibility (CSR)

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Corporate social responsibility (CSR) in India

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CSR Impact Evaluation

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Need for Governance is Not for Profit Sector

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Ethics in Social Marketing

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Unit 4 {Book}

Marketing Health

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Marketing Education

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Marketing Medicare

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Marketing Sanitation

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Marketing Financial Literacy & Savings

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Marketing Digital Literacy

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Marketing of Social Issues of Youth

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Social Work as a Profession

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Social Entrepreneurship

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Careers in Social Marketing

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