by | Unit 1 Introduction {Book} | |
| Service Marketing: Meaning, Features and Characteristics | VIEW |
| Service Marketing Triangle | VIEW |
| Purchase Process for Services | VIEW |
| Marketing Challenges of Services | VIEW |
| Role of Service in Modern Economy | VIEW |
| Service Marketing Environment | VIEW |
| Goods vs Services Marketing | VIEW |
| Goods Services Continuum | VIEW |
| Consumer Behavior | VIEW |
| Positioning a Service in the Marketplace | VIEW |
| Variation in Consumer Involvement | VIEW |
| Impact of Service Recovery Efforts on Customer Loyalty | VIEW |
| Contract: High Contact Services and Low Contact Services | VIEW |
| Sensitivity of Customer’s Reluctance to Change | VIEW |
| Unit 2 Key elements of Services Marketing Mix. {Book} | |
| The Service Product | VIEW |
| Pricing Mix | VIEW |
| Promotion & Communication | VIEW |
| Place or Distribution of Service | VIEW |
| People and Physical Evidence in Service Marketing | VIEW |
| Service Mapping | VIEW |
| Flowcharting | VIEW |
| Branding of Services Problem and Solution | VIEW |
| Options for Service Delivery | VIEW |
| Unit 3 Managing quality aspects of Services Marketing {Book} | |
| Improving Service Quality and Productivity | VIEW |
| Service Quality Gap Model | VIEW |
| Benchmarking | VIEW |
| Measuring Service Quality | VIEW |
| Improving Service Quality | VIEW |
| SERVQUAL Model | VIEW |
| Productivity and Improving Productivity | VIEW |
| Demand and Capacity Alignment | VIEW |
| Unit 4 Marketing of Services {Book} | |
| International and Global Strategies in Service Marketing | VIEW |
| Service in the Global Economy | VIEW |
| Moving from Domestic to Transactional Marketing | VIEW |
| Factors favoring Transnational Strategy | VIEW |
| Element of Transnational Strategy | VIEW |
| Hospitality Services | VIEW |
| Tourism Services | VIEW |
| Healthcare and Wellness Service Industry | VIEW |
| Banking and Insurance Services | VIEW |
| Media and Entertainment Service Industry | VIEW |
| Ethics in Service Marketing | VIEW |
| Unethical Practices in Service Sector | VIEW |
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