The Capitalization of Average Profit Method is one of the important approaches to valuing goodwill. Unlike the simple Average Profit Method, which multiplies average profit by a certain number of years’ purchase, this method converts average profit into capital employed (or the value of business) and then calculates goodwill as the excess of this capitalized value over the actual capital employed in the business.
It reflects the idea that a business is worth the capital required to generate its maintainable average profit at a normal industry rate of return.
Formula
Goodwill = Capitalized Value of Business − Net Assets (Capital Employed)
Where,
Capitalized Value of Business = [Average Profit / Normal Rate of Return] × 100
Steps in Valuation
- 
Calculate Average Profit: Adjust past profits for abnormal items and calculate the average. 
- 
Determine Normal Rate of Return (NRR): Industry standard rate of return is used (e.g., 10%, 12%). 
- 
Find Capitalized Value of Business: 
Capitalized Value = [Average Profit × 100] / NRR
4. Calculate Capital Employed: Total assets (excluding goodwill and fictitious assets) minus outside liabilities.
5. Compute Goodwill: Deduct capital employed from capitalized value of business.
illustration:
A firm earns an average profit of ₹2,00,000. The normal rate of return in the industry is 10%. The firm’s capital employed is ₹15,00,000. Find goodwill using the Capitalization of Average Profit Method.
Step 1: Capitalized Value of Business
Capitalized Value = 2,00,000 × 10010 = ₹20,00,000
Step 2: Goodwill
Goodwill = 20,00,000 − 15,00,000 = ₹5,00,000
Thus, the goodwill of the firm is ₹5,00,000.
Advantages of Capitalization of Average Profit Method:
This method is more realistic as it compares the firm’s maintainable profits with the normal rate of return (NRR) prevailing in the industry. If a business earns higher profits than the expected industry return, the difference reflects goodwill. Thus, it ensures that the valuation is not arbitrary but benchmarked against the industry, giving a fair and logical estimate of goodwill value.
Unlike methods that merely average past profits, this approach emphasizes the earning capacity of the business in proportion to the capital employed. It highlights how effectively the business is utilizing its capital compared to expected returns. Hence, goodwill is valued based on the excess earnings potential, making the result more reliable, especially for investors, buyers, and sellers considering mergers, acquisitions, or partnership changes.
This method is particularly advantageous for firms with heavy investments in assets and infrastructure. Since it directly relates profits to capital employed, it provides an accurate measure of whether the business is generating adequate returns on its invested funds. Such businesses often have goodwill arising from efficiency, scale, or brand reputation, and the method captures these advantages better than simple profit-based methods.
The Capitalization of Average Profit Method offers a systematic and logical framework for valuing goodwill. By linking profits, capital employed, and normal return rates, it eliminates guesswork and arbitrary multipliers used in other methods. This makes it highly suitable for negotiations, legal disputes, or financial reporting where rational justification is required. The structured process ensures transparency and reduces chances of conflict between interested parties.
Disadvantages of Capitalization of Average Profit Method:
One of the biggest limitations of this method is deciding the appropriate normal rate of return. The NRR varies widely depending on industry, economic conditions, competition, and risk factors. A small difference in the assumed rate can lead to a large variation in the calculated goodwill, making the valuation subjective. This uncertainty reduces the reliability of the method unless accurate and up-to-date industry benchmarks are available.
Accurate computation of capital employed is often challenging because it requires careful adjustments of assets and liabilities. Non-operating assets, fictitious assets, intangible assets, and contingent liabilities must be excluded, which involves judgment. Any miscalculation may result in misleading goodwill figures. Unlike simpler methods, this one demands detailed analysis of the balance sheet, which may not always be possible due to lack of transparency in financial records.
This method assumes that average profit is a fair representation of future maintainable profits. However, in businesses where profits fluctuate significantly due to seasonal demand, market volatility, or irregular performance, the average profit may not reflect the true earning capacity. In such cases, the goodwill valuation may be misleading and either undervalues or overstates the actual potential of the firm, reducing its reliability for decision-making.
Compared to the Simple Average Profit Method, the Capitalization of Average Profit Method is more technical and time-consuming. It requires detailed profit adjustments, determination of average profit, accurate calculation of capital employed, and selection of normal rate of return. Small errors at any step can distort results. For small firms or routine transactions, this detailed approach may be impractical, making simpler methods more preferable in such situations.
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