| |
Commercial Marketing
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Social Marketing
|
Type of Product
|
Selling goods and services |
Selling behavior change |
Motivation
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Organizational goals (Usually financial gains) |
Behavior change (Social good) |
Competition
|
Other organizations offering similar goods and services |
Audience’s current of preferred behavior and associated benefits |
Driver
|
Creation and exchange of products that people want or need |
Convince someone that a particular behavior is bad/unhealthy/undesirable and to do something that he/she may not originally want to do. |
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