by The massive industry known as eCommerce in fact spans many different sub-industries from apparel to electronics and everything in between. Just about anything you can think of is currently being sold on one eCommerce site or another.
Despite the tremendous amount of diversity that exists in the world of eCommerce, one thing can be said with near certainty of every single eCommerce store out there no matter how unique the product is that the store sells, there is probably another store out there selling the same thing (or something very similar) to the same target market!
If that is the case, then you have to be asking yourself, how can I set myself apart from my competitors?
Don’t get too upset though, because I have the solution for you, and it is called a “Unique Value Proposition.” Your value proposition is essentially an answer to the following questions – what value does your service or product provide that is unique to your business, and how does your service or product benefit your customers.
A good unique value proposition can be used to make any homepage, product page, or ad better and more likely to convert. In this post we will go over the steps to creating and writing a unique value proposition, as well as a few examples of value propositions.
Step 1: What is Unique about Your Brand or Product?
In this step you have to focus on the first part of the phrase “unique value proposition” namely, unique. What is it that sets your product or brand apart? If you really believe in what you’re selling (which is probably a good idea if you’re running a business) then it shouldn’t be too hard for you to think of this.
Start by asking yourself questions like: What was it that made me want to start my business in the first place? How do I produce my products?
There are many different aspects of your business that can set you aside from other businesses. It could be you use better raw materials, you use a new production method, or even that you have a unique story related to your business and company culture.
Step 2: What is the Value of Your Uniqueness?
Now that you’ve thought about what sets you apart from other businesses you have to think about how that uniqueness actually benefits your customers – what is the “value”?
For example, you could be the only sweater producer in the world using alpaca wool rather than sheep wool, but if you can’t tell me why that is a good thing I definitely won’t care.
Step 3: Make Sure Your Proposition is Clear and Conveys Your Message
You can be the most unique merchant in the world, with the best value to offer, but if your customers can’t understand your unique value in two seconds then that will all mean nothing. So the final step of the process is making sure your proposition itself is written very clearly, and conveys the message of your value.
