by Podcasts
A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices.
A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts, additional resources, commentary, and even a community forum dedicated to discussing the show’s content.
The cost to the consumer is low. While many podcasts are free to download, some are underwritten by corporations or sponsored, with the inclusion of commercial advertisements. In other cases, a podcast could also be a business venture supported by some combination of a paid subscription model, advertising or product delivered after sale.
People are motivated to create a podcast for a number of reasons. The podcast producer, who is often the podcast host as well, may wish to express a personal passion, increase professional visibility, enter into a social network of influencers or influential ideas, cultivate a community of like-minded viewership, or put forward pedagogical or ideological ideas (possibly under philanthropic support).
Because podcast content is often free or, at the very least, affordable for the average podcast consumer, podcasting is often classified as a disruptive medium, which is averse to the maintenance of traditional revenue models. Long-running podcasts with a substantial back catalogue are amenable to binge consumption.
Vodcasts
A step beyond podcasting, vodcasting, also called video podcasting or vlogging, adds video to the downloadable sound files podcast listeners are used to. Download the video files is a simple matter of subscribing to a vodcast in one of the many freely available directory programs.
After downloading and saving them to a portable video player, users can choose when and where they want to watch the video, making them independent of television programming schedules. A number of vodcasting tools also exist to help turn people from mere video consumers to producers.
Apple added vodcasting support to its popular iTunes software, which lets users subscribe to pod and vodcasts and automatically downloads the most recent updates. Ipodder, another popular service that started with podcasts, also has a vodcast directory.
Vodcasts’ large file size makes a flat rate, broadband Internet connection a necessity to speed up downloads and keeps costs down. Watching the video away from the computer also requires a mobile video player, which are often built into newer PDAs and many MP3 players, including the iPod Video.
- A video file that is posted to some site and which is automatically downloaded by subscribers of the site.
- A video podcast, or video clip distributed on the Internet and available for download through RSS subscription and aggregation for playback on computers or portable devices.
- Also referred to as a Video Podcast, is a syndicated web feed of audio and video files available through the Internet.
- A type of podcast that contains full motion video. VOD, the first three letters of vodcast are an acronym for “video on demand” but when coupled with podcast subscription is better described as a “vodcast.”
Engagement:
Research all you can:
A good vodcast like all other alternatives also requires in-depth research. The finished product is a true replica of the amount of research and study one has done for it and also depends on the success or failure of the podcast. Take inspiration; learn from vodcast examples, vodcast sites to get better.
Choose your channels:
Ensuring you post on the right forums in the next important thing hence make a list of all different medium you can target to publish your vodcast. Since this is a new trend, you will first have to check its flexibility on the domains you’re targeting and then proceed.
Go with a calendar:
Although creating a vodcast can be a pretty exclusive, time-consuming and even costly affair, a calendar can definitely make things a whole lot easier. Try creating goals that can be met instead of burdening yourself with it all at ones. Keep wholesome breathing space between creating a vodcast and podcast since churning them out every week will surely hamper the quality and add to the exhaustion.
Announce your new offering everywhere you can:
Since you’re taking a big step with digital marketing, the fact that vodcasts are being created should be highlighted on your social media so people are aware of what you’re doing. Once your followers know your offerings they will be curious to check it out.
Choose how frequently you wish to broadcast:
Keep a considerable time gap between the days you choose to upload a vodcast. For ease of making, you could create two at a time, depending if you’re able to work up both the script and video together, however, make sure to shoot them only one at a time. Doing too many at once will come forth as being too promotional.
Work on great content:
Although visuals surpass audio content in most scenarios and even for a vodcast the same can be considered, it is definitely important to consider your content with graphics. In this scenario, one can understand the vodcast software they plan to use and how it can merge your content and video in the best possible manner to ensure both shine in their own ways and produce a splendid outcome.
