Category: Bangalore North University BBA Notes

Bangalore North University BBA Notes

Business Statistics and Logic Bangalore North University BBA SEP 2024-25 2nd Semester Notes

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Bangalore North University BBA Notes

Marketing Management Bangalore North University BBA SEP 2024-25 2nd Semester Notes

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Unit 1
Meaning, Definition, Functions of Marketing VIEW
Concepts of Marketing VIEW
Approaches to Marketing VIEW
Recent Trends in Marketing:
e- business VIEW
m-business VIEW
Green Marketing VIEW
Influencer Marketing VIEW
AI Marketing VIEW
Chatbots Marketing VIEW
Content Marketing VIEW
Digital Marketing VIEW
Social media Marketing VIEW
e-Retailing VIEW
Unit 2
Micro Environment: The Company, Suppliers, Marketing Intermediaries, Competitors and Customers VIEW
Macro Environment: Demographic, Economic, Natural, Technological, Political, Legal, Sociocultural Environment VIEW
Unit 3            
Market Segmentation Meaning VIEW
Bases of Market Segmentation VIEW
Requisites of Sound Market Segmentation VIEW
Consumer Behaviour Meaning VIEW
Buyer v/s Consumer VIEW
Factors influencing Consumer Behaviour VIEW
Consumer Buying roles VIEW
Buying Decision Process VIEW
Unit 4
Marketing Mix: Meaning, Elements of Marketing mix. VIEW
Product: Product mix VIEW
Product Line VIEW
Product Life Cycle VIEW
New Product Development VIEW
Reasons for failure of New Product VIEW
Branding VIEW
Packing and Packaging VIEW
Labeling VIEW
Pricing: Meaning, Objectives, Factors influencing Pricing policy VIEW
Methods of Pricing VIEW
Physical Distribution, Meaning, Factors affecting Channel Selection VIEW
Types of Marketing Channels VIEW
Promotion, Meaning and Significance of Promotion VIEW
Personal Selling VIEW
Advertising VIEW
Unit 5
Meaning of Services, Difference between Product and Services, Unique Characteristics of Services, Classifications of Services VIEW
7P’s of Service Marketing VIEW
SERQUAL Model VIEW
Growth and Significance of Service sector in India VIEW
Bangalore North University BBA Notes

Organisational Behaviour Bangalore North University BBA SEP 2024-25 2nd Semester Notes

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Unit 1
Meaning, Definition, Importance, Nature and Scope of OB VIEW
Conceptual Models of OB VIEW
Factors influencing Organisational Behaviour VIEW
Unit 2
Individual Behaviour Meaning VIEW
Factors affecting Individual Behaviour VIEW
Reasons for understanding individual behaviour VIEW
Personality Meaning VIEW
Types of Personality VIEW
Determinants of Personality VIEW
Traits of Personality VIEW
Learning: Meaning, Types of Learners VIEW
The Learning Process VIEW
Learning Curve VIEW
Attitude, Meaning, Characteristics, Components VIEW
Formation of Attitude VIEW
Perception, Meaning, importance VIEW
Factors influencing Perception VIEW
Unit 3
Group Dynamics, Meaning, Types of Groups VIEW
Functions of Groups VIEW
Stages of Group Development VIEW
Strategies for improving Group dynamics VIEW
Determinants of Group Behaviour VIEW
Team Dynamics Meaning, Team building VIEW
Types of Teams VIEW
Effective Team Management VIEW
Stages of Professional Interpersonal Relations VIEW
Difference between Groups and Teams VIEW
Unit 4
Motivation Meaning, Nature and Importance VIEW
Motivation Theories:
Maslow’s Need hierarchy theory VIEW
Herzberg’s two Factor Theory VIEW
McGregor s Theory X and Theory Y VIEW
Leadership, Meaning and importance, Types of Leadership VIEW
Qualities of a good Leader VIEW
Theories of Leadership:
Fiedler’s Contingency Theory VIEW
Path goal Theory VIEW
Managerial grid Theory VIEW
Unit 5
Organizational Culture and Climate, Meaning, Importance VIEW
Factors influencing Organizational Climate VIEW
Organizational Change, Meaning, Importance, Change Process VIEW
Resistance to change VIEW
Managing change VIEW
Organizational Development, Meaning, Objectives, Benefit, Process VIEW
Bangalore North University BBA Notes

Environmental Studies Bangalore North University BBA SEP 2024-25 1st Semester Notes

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Unit 1 [Book]
Multi-disciplinary Nature of Environmental Studies, Scope and Importance VIEW
Concept of Sustainability and Sustainable Development VIEW
SDG Goals VIEW
Ecosystem, Structure and Function VIEW
Energy flow in an Ecosystem: Food Chains, Food Webs and Ecological Succession VIEW
Terrestrial Ecosystems:
Forest Ecosystem VIEW
Grassland Ecosystem VIEW
Desert Ecosystem VIEW
Aquatic ecosystems: Ponds, Streams, Lakes, Rivers, Oceans, Estuaries VIEW
Unit 2 [Book]
Natural Resources, Renewable and Non-Renewable Resources VIEW
Land Resources: Land-use and Land cover change, Land Degradation, Soil erosion, and Desertification VIEW
Forest Resources, Types and Scope VIEW
Deforestation Causes and impacts due to Mining, Dam building on environment, Forests, Biodiversity, and Tribal Populations VIEW
Water Recourses: Use and Over-exploitation of Surface and Ground water, Floods, Droughts, Conflicts over water (International and Inter-state) VIEW
Energy Resources, Renewable and Non-Renewable Energy Sources, Use of Alternate Energy Sources, Growing Energy Needs VIEW
Biodiversity and Conservation VIEW
Levels of Biological Diversity Genetic, Species and Ecosystem Diversity VIEW
Biogeographic Zones of India VIEW
Biodiversity Patterns and Global Biodiversity Hot Spots VIEW
India as a Mega Biodiversity Nation VIEW
Endangered and Endemic Species of India VIEW
Threats to Biodiversity: Habitat Loss, Poaching of Wildlife, Man-wildlife Conflicts VIEW
Biological Invasions VIEW
Conservation of Biodiversity: In-situ and Ex-situ Conservation of Biodiversity VIEW
Unit 3 [Book]
Environmental Pollution, Types, Causes, Effects and Controls VIEW
Air, Water, Soil and Noise Pollution VIEW
Nuclear Hazards and Human health Risks VIEW
Solid Waste VIEW
Management and Control Measures of Urban and Industrial Waste VIEW
Environmental Policies and Practices:
Climate Change VIEW
Global Warming VIEW
Ozone Layer Depletion VIEW
Acid Rain and Impacts on Human Communities and Agriculture VIEW
Environment Laws:
Environment Protection Act VIEW
Air (Prevention and Control of Pollution) Act VIEW
Water (Prevention and control of Pollution) Act VIEW
Wildlife Protection Act VIEW
Forest Conservation Act VIEW
International Agreements:
Montreal Protocol VIEW
Kyoto Protocol VIEW
Convention on Biological Diversity (CBD) VIEW
Nature Reserves VIEW
Tribal Populations and Rights VIEW
Human wildlife Conflicts in Indian context VIEW
Unit 4 [Book]
Human Communities and the Environment:
Human Population Growth Impacts on Environment VIEW
Human Health and Welfare VIEW
Resettlement and Rehabilitation of Project affected Persons VIEW
Disaster Management: Floods, Earthquake, Cyclones and Landslides VIEW
Chipko Environmental Movements VIEW
Silent valley Environmental Movements VIEW
Bishnois of Rajasthan Environmental Movements VIEW
Environmental ethics: Ecological, Economic, Social, Ethical, Aesthetic and Informational Value VIEW
Role of Indian and other Religions and Cultures in Environmental Conservation VIEW
Environmental Communication and Public awareness VIEW
Bangalore North University BBA Notes

Constitutional and Moral Values Bangalore North University BBA SEP 2024-25 1st Semester Notes

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Unit 1
Constitution of India-An Introduction VIEW
Constitutional Values, Meaning, Nature, Scope and Relevance VIEW
Role of Dr. B.R. Ambedkar in the making of Indian Constitution VIEW
Role of Jawaharlal Nehru in the making of Indian Constitution VIEW
Fundamental Rights VIEW
Fundamental Duties VIEW
Directive Principles of State Policy VIEW
Unit 2
Constitutional Values: Sovereignty, Democracy, Republic, Justice, Liberty, Equality, Fraternity, Dignity of the Individual VIEW
Unity and Integrity of the Nation VIEW
Unit 3
Values in Constitutional Institutions VIEW
Legislative Morality: Role, Responsibilities of Legislature VIEW
Ethical Conduct of Elected Representatives VIEW
Executive Morality: Role Responsibilities and Conduct of the Union and State executives VIEW
Executive Ethical Considerations in Policy making VIEW
Good Governance VIEW
Judiciary, Its Role in upholding the Constitution VIEW
Judicial independence VIEW
Judiciary as Promoter of Human Rights and Democratic Values VIEW
Bangalore North University BBA Notes

Soft Skills for Managers Bangalore North University BBA SEP 2024-25 1st Semester Notes

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Unit 1
Introduction to Soft Skills, Significance in Managerial roles VIEW
Importance of Soft skills in Organizational Success VIEW
Key Soft Skills for Managers:
Communication Skills VIEW
Leadership Skills VIEW
Teamwork Skills VIEW
Collaboration Skills VIEW
Time Management Skills VIEW
Problem-solving Skills VIEW
Decision-making Skills VIEW
Unit 2
Oral Presentation VIEW
Role of Business Presentations VIEW
Planning and Organizing Presentation VIEW
Planning Team and Online Presentations VIEW
Business Pitch: Meaning, 10 steps in Pitching, Elevator Pitching VIEW
Written Communication, Purpose of Writing VIEW
Principles of effective Writing VIEW
The 3X3 Writing process for Business Communication: Pre writing, Writing, Revising VIEW
Interpersonal Skills: Building Rapport and Trust, Handling difficult Conversations VIEW
Strategies of Conflict Resolution Techniques at Workplace Avoiding, Competing, Accommodating, Compromising and Collaborating VIEW
Unit 3
Leadership VIEW
Leadership Styles:
Transformational  Skills VIEW
Transactional Leadership VIEW
Situational Leadership VIEW
Honing Leadership Skills VIEW
Adaptive Leadership in changing environments VIEW
Team Dynamics, Concept of Team, Building effective teams, Roles and Responsibilities within Teams VIEW
Strategies for Fostering Collaboration and Team Cohesion VIEW
Unit 4
Time Management Skills: Planning, Scheduling, Prioritizing, Multitasking VIEW
Corporate Etiquette, Meaning, Fundamental features of Corporate etiquettes VIEW
Etiquette at the Workplace: Telephone etiquette, Handshake etiquette, Office etiquette, Business meal etiquette, Customer interaction etiquette; Meeting etiquette; Presentation etiquette, Board room etiquette, Interview etiquette VIEW
Unit 5
Job Searching in Digital Age: Online job portals, Professional networking, Social media, Company websites, Online personal branding, Freelance and gig platforms, Job search apps, Recruitment agencies and Head-hunters VIEW
Resume: Preparing resume and Covering letter for Job applications VIEW
Group Discussion, Purpose and format, Techniques for effective Communication in GD VIEW
Types of GD topics (Abstract, Case-based, Current affairs) VIEW
Strategies for leading a Group Discussion VIEW
Evaluation criteria in Group Discussion VIEW
Personal Interview, Purposes and types of employment interviews, VIEW
Performing optimally in a Job interview: Do’s and Don’ts before, during and after the interview VIEW
Bangalore North University BBA Notes

Business and Market Dynamics Bangalore North University BBA SEP 2024-25 1st Semester Notes

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Unit 1
Business, Meaning, Functions, Objectives VIEW
Role of business in Society and Economy VIEW
Classification of Business activities VIEW
Forms of Business Organizations:
Sole Proprietorship VIEW
Partnership Organizations VIEW
Limited Liability Partnership VIEW
Joint Stock Company VIEW
Cooperatives VIEW
Basic Terminologies: Production, Producer, Exchange, Distribution, Market, Consumer, Consumption, Utility, Wealth, Production Possibility curve, Consumer Surplus VIEW
Unit 2
Meaning of demand, Determinants of demand VIEW
Law of demand VIEW
Demand function VIEW
Demand Schedule VIEW
Causes for Downward Slopping Demand Curve VIEW
Exceptions to the Law of demand VIEW
Types of demand: Price demand, Income demand and Cross demand, Changes in demand VIEW
Extension and Contraction of demand VIEW
Increase and decrease of demand VIEW
Elasticity of Demand: Meaning, Types of elasticity of demand price, income VIEW
Cross elasticity of demand VIEW
Unit 3
Production: Meaning, Factors of Production, Production function, Types of Production Functions VIEW
Laws of Production VIEW
Law of Variable Proportion: Meaning, Product concepts (Total product, Average product and Marginal product), Assumptions and Importance VIEW
Law of Returns to Scale Meaning, Types of Returns to Scale VIEW
Cost: Meaning, Types of Costs VIEW
Cost curves, Cost function VIEW
Economies of Scale VIEW
Unit 4
Supply: Meaning of Supply VIEW
Determinants of Supply, Law of Supply VIEW
Supply Function VIEW
Supply Schedule, Types of Supply Schedule VIEW
Change in Supply extension and Contraction of Supply VIEW
Increase and Decrease of Supply VIEW
Elasticity: Price elasticity of Supply VIEW
Revenue, Concepts of Revenue, Revenue curve VIEW
Unit 5
Meaning of Market, Classification of Markets VIEW
Perfect Competition VIEW
Imperfect Competition: Features VIEW
Monopoly Competition VIEW
Duopoly Competition VIEW
Oligopoly Competition VIEW
Monopolistic Competition VIEW
Bangalore North University BBA Notes

Principles and Practices of Management Bangalore North University BBA SEP 2024-25 1st Semester Notes

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Unit 1
Management Definition, Nature and Significance VIEW
Differences between Management and Administration VIEW
Levels of Management VIEW
Role of Managers VIEW
Managerial Skills VIEW
Evolution of Management Thought: Classical, Behavioural, Quantitative, Systems, Contingency VIEW
Modern approaches VIEW
Functional areas of Management VIEW
Management as a Science, an Art or a Profession VIEW
Functions of Management VIEW
Principles of Management: VIEW
Henri Fayol’s Principles of Management VIEW
FW Taylor Principles of Scientific Management VIEW
Contributions of Peter F Drucker in the field of Management VIEW
Unit 2
Planning Meaning VIEW
Nature and Importance, Purpose of Planning VIEW
Types of Plans: Strategic, Tactical, and Operational VIEW
Planning process VIEW
Decision Making, Meaning, Importance VIEW
Steps involved in decision making VIEW
Management by Objectives VIEW
Management by Exception VIEW
Unit 3
Organising, Meaning and Purpose, Principles VIEW
Delegation of Authority VIEW
Departmentation, Committees VIEW
Centralization vs. Decentralization of Authority and Responsibility VIEW
Span of Control VIEW
Staffing, Meaning, Nature and Importance VIEW
Staffing process VIEW
Unit 4
Direction, Meaning and Nature of directing VIEW
Principles of direction VIEW
Communication Meaning, Importance, Process VIEW
Barriers to Communication, Steps to overcome Communication barriers VIEW
Types of Communication VIEW
Unit 5
Controlling Meaning VIEW
Steps in Controlling VIEW
Essentials of Sound Control system VIEW
Techniques of Control VIEW
Coordination, Meaning, Importance and Principles of Co-ordination VIEW
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