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BBA301 Advertising Management
05/02/2020
By
indiafreenotes
Unit 1 {Book}
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Advertising Meaning and Nature
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Evolution of Advertising
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Functions of Advertising
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Role of Advertising
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Criticism of Advertising
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Social and Economic Aspects of Advertising
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Legal Aspects of Advertising
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Unit 2 {Book}
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Place of Advertising in Marketing Mix
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Indian Advertising Industry
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Copywriting: Different Elements of a Copy and Layout
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Unit 3 {Book}
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Advertising Budget
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Objectives of Advertising Budget
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Preparation of Advertising Budget
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Methods of Advertising Budget
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Advertising Agency Introduction and Function
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Selection of Advertising Agency
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Advertising Agency Compensation
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Unit 4 {Book}
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Advertising Media Meaning and Types
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Functions of Advertising Media
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Merits and Demerits of Advertising Media
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Selection of Media and its Vehicles
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