Tag: Media Planning & Management Mumbai University BMS Notes

Last updated on 24/11/2021 1

International Pricing Issues: Gray Market, Counter Trade, Dumping, Transfer Pricing

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Setting prices for international markets is not an easy task. Decisions with regards to product, price, and distribution for international…

Last updated on 24/11/2021 0

Concept of International Distribution Channels, Types of International Distribution Channels

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The sole objective of production of any commodity is to help the goods reach the ultimate consumers. In the era…

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Factors Influencing Selection of International Distribution Channel

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International marketing channels deal with channels within which goods and services pass to reach their foreign consumers. This implies that…

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Planning International Promotional Campaigns

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Steps: Determine the Target Audience You need to thoroughly analyze any country that you think should show great potential for…

Last updated on 24/11/2021 0

Standardization V/S Adaptation of International Promotional Strategies

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Standardization means an undifferentiated use of the same Marketing Mix (4-7Ps) in all countries. In this case, the firm simply…

Last updated on 24/11/2021 1

International Promotional Tools/Elements

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Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in…

Last updated on 24/11/2021 1

International Pricing Decision

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Price may be defined as the exchange of goods or services in terms of money. Without price there is no…

Last updated on 23/11/2021 0

Branding Decisions in International Markets

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The selection of a brand name that does neither lose its meaning nor image when translated into diverse languages poses…

Last updated on 23/11/2021 0

International Market Segmentation and Targeting, Positioning

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Few companies have either the resources or the will to operate in all or even most of the countries in…

Last updated on 23/11/2021 0

International Product Decision

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The uniqueness of product in the marketing mix is that all the other elements of the marketing mix, viz., price…