Tag: Media Planning & Management Mumbai University BMS Notes

Kotler defines service as “Any activity or benefit that one party can offer to another which is essentially intangible and…

Set Goals for Your International Strategy Before you do anything, take the time to understand what you want to get…

Creating an effective international marketing plan requires details about each country in which your company wants to sell products or…

Drivers of Global Service Marketing One factor of particular significance to many service industries is the presence of global customers…

Organizational design is the administration and execution of an organization’s strategic plan. This means that the organization’s strategy determines the…

Any company that ships worldwide or provides services to consumers or businesses in other countries is considered a global company.…

Price may be defined as the exchange of goods or services in terms of money. Without price there is no…

Cost Based The most frequently used pricing method in exports is cost-plus method. This method is based on the full…

Pricing is one of the most relevant elements of the marketing mix. Price is defined as the amount of money…