Different Types of Extensions, Creating Location extensions, Creating call extensions, Create Review extensions

Ad extensions enhance Google Ads by adding extra information, helping ads stand out, and improving click-through rates (CTR). Extensions offer valuable details, such as location, phone numbers, or ratings, directly within the ad.

Types of Ad Extensions:

1. Location Extensions:

   • Purpose: Location extensions help people find a business’s physical location by displaying the address, distance, or a map.
   • Best For: Brick-and-mortar businesses and service areas.
   • Format: Shows business address with an option to click for directions or view on Google Maps.

2. Call Extensions:

   • Purpose: Allows users to click to call directly from the ad, ideal for businesses wanting instant customer interaction.
   • Best For: Service-based industries like restaurants, repair services, and customer support.
   • Format: Shows a phone icon with the contact number in both desktop and mobile formats.
3. Review Extensions:
   • Purpose: Show positive reviews from reputable sources, adding social proof to increase user trust.
   • Best For: Businesses with strong online reputations and available positive reviews.
   • Format: Displays a short excerpt or rating from the review source.
4. Sitelink Extensions:
   • Purpose: Provides additional links under the main ad, leading to specific pages on the website.
   • Best For: E-commerce sites, businesses with multiple product pages, or service sections.
   • Format: Multiple clickable links appear beneath the ad.
5. Callout Extensions:
   • Purpose: Adds descriptive text to highlight offers, USPs (Unique Selling Propositions), or business benefits.
   • Best For: All industries, especially for ads promoting deals or unique features.
   • Format: Text snippets like “Free Shipping” or “24/7 Support” appear beneath the ad.

6. Structured Snippet Extensions:

   • Purpose: Showcase specific aspects of a business’s products or services, such as brands, amenities, or types.
   • Best For: Businesses with diverse offerings (e.g., a hotel listing amenities or a retailer listing brands).
   • Format: Listed information under preset categories, like “Services” or “Brands.”

7. App Extensions:

   • Purpose: Promotes app downloads with a link directly to the app store.
   • Best For: Businesses with mobile applications.
   • Format: Displays a “Download” link under the ad that directs to Google Play or the App Store.

How to Create Location Extensions?

Location extensions are particularly useful for businesses with physical locations, as they help users navigate to a store, restaurant, or office.

1. Sign in to Google Ads:

Navigate to your Google Ads account, select the campaign or ad group where you want to add the location extension.

2. Go to Extensions Tab:

Select the “Ads & Extensions” menu and click “Extensions.”

3. Select Location Extensions:

   • Click the “+” button to create a new extension and choose “Location Extensions.”
   • Link your Google My Business (GMB) account, as Google pulls location data directly from GMB.

4. Choose the Location:

If you have multiple business locations, select specific ones you want to feature in the ad. You can also filter locations based on specific requirements.

5. Save and Apply:

Once set up, click “Save” to apply the extension. Google will now show the selected location in your ads, especially for users near that location.

How to Create Call Extensions?

Call extensions help businesses get direct inquiries or bookings by allowing users to click to call the business from the ad.

1. Navigate to Extensions:

Log into Google Ads, go to “Ads & Extensions,” and select “Extensions.”

2. Select Call Extension:

Click the “+” button and choose “Call Extension” from the list.

3. Enter Contact Information:

   • Add the phone number you want displayed. It’s recommended to use a number accessible during business hours.
   • Google provides an option for call reporting, which tracks calls generated from ads and provides call details (e.g., duration, area code). Enable this if interested in tracking.

4. Device Preferences:

Choose whether you want the call extension to show only on mobile devices or all devices. Since mobile users often prefer clicking to call, this can be beneficial for certain campaigns.

5. Set Schedule:

Schedule when the call extension should appear (e.g., during business hours only), ensuring users reach someone when they call.

6. Save:

Click “Save” to apply the extension, and it will appear with the ad whenever it’s eligible, displaying a call icon on mobile devices.

How to Create Review Extensions?

Review extensions are valuable for businesses with credible, positive reviews from trustworthy sources, adding authenticity and increasing CTR. Here’s how to set up review extensions:

1. Access Extensions Tab:

Log in to Google Ads, go to “Ads & Extensions,” and select “Extensions.”

2. Choose Review Extensions:

Click on the “+” button and select “Review Extension.”

3. Add Review Details:

   • Source: Enter the source name (e.g., a trusted publication, review website).
   • Text: Summarize the review (up to 67 characters) using a direct quote or phrase that encapsulates the positive sentiment.
   • Link to the Source: Paste the URL to the full review, ensuring it directs users to a valid and relevant page.

4. Format the Review:

Choose between Exact Quote or Paraphrased Review depending on the accuracy and length of the review snippet you wish to use.

5. Save:

After filling in these details, click “Save” to apply the extension. Google will verify the link and the credibility of the source before making the extension live.