by Chatbot marketing is a way to promote products and services using a chatbot a computer application that carries conversations with users by a predetermined scenario or with the help of AI. Brands create this virtual assistant with a chatbot builder, and connect it with messaging apps like Facebook Messenger, WhatsApp, Snapchat, Telegram, etc., or add to their website.
Functions:
- Enabling making orders. If you run an eCommerce store, selling clothes, food, accessories, etc., a chatbot is a lifesaver since it allows taking orders directly in the chat. In case a user is yet not ready to make a purchase, a chatbot can at least tighten the search before the customer contacts a real person. For an organic food store, it would be helpful to find out which vegetables person needs and only then address them to the sales rep.
- Delivering customer support. A chatbot is a great assistant for answering FAQs. Besides, working 24/7, the chatbot helps solve the problem of different time zones. For a financial consultation agency, located in the US with the better part of its customer base in India, a chatbot would help to avoid hiring customer support on a double-shift basis.
- Scheduling meetings. A chatbot may be extremely helpful for one-person brands in any industry hair salons, fitness trainers, DJ services. You can connect it to Google Calendar, and your virtual assistant will take care of appointments while you give a haircut, move your body, or spin vinyl.
- Tracking orders. “It said my package would come in three days, but I never received it.” chatbots liberate you from that hassle that always appears with selling goods. A sophisticated chatbot allows tracking packages, while the simpler one can inform a person about the shipping and delivery automatically. Wouldn’t it be great to ask for a review a couple of weeks later and offer another product?
- Sharing news and updates. When people start communication with your brand, you can suggest that you will be providing them with the latest news: new collections of clothes, fashion shows, etc. A chatbot can help you stay in touch with your audience, keeping people engaged.
Benefits:
- Help to segment traffic. Chatbots diversify your audience by leading the conversation in different directions. For example, a person showing interest in pricing is likely to be a warm lead, so the chatbot may suggest making an order right in the chat. In case people need more information, the chatbot should give all the necessary details about your product or service.
- Save time and money. A chatbot allows your business to serve more clients with fewer resources and efforts. Unlike human beings, the chatbot needs no salary and works 24/7, meaning that creating a chatbot is a one-time investment.
- Provide a quick response. An instant replay enables users to solve their problems fast and results in a positive user experience for your clients. If performed correctly, the chatbot will improve your brand image and grow the feeling of trust associated with your company.
- Fits any business. You can design a chatbot to cover various processes, regardless of whether you own a small family business or a vast enterprise. It is a universal marketing channel, and SendPulse enables creating chatbots for Facebook Messenger and Telegram.
- Speeds up the paying process. You can utilize a chatbot for completing orders without making users move to a website. Making orders and paying right in the chat takes less time and effort from your customers to buy from you. For that, you need to connect PayPal or other money transfer services to your chatbot. How beneficial for eCommerce stores.
- Boosts engagement. The conversation is held in messaging apps like Messenger, WhatsApp, WeChat, etc., with an enormous audience around 5 billion users, according to MessengerPeople. This means that you will have a chance to communicate with a highly targeted audience on a global scale.
- Gives data for analysis. All data collected with the help of your chatbot gives you insights on your audience’s needs and preferences. With this data, you can adapt your chatbot marketing strategy as well as overall marketing to achieve better financial and communication results.
- Help in lead nurturing. With chatbot marketing, you can smoothly and rapidly move prospects down the sales funnel. If you sell shoes, you can show different models, colors, characteristics anything to warm leads and help them decide that your services worth their money.
