by | Unit 1 International Marketing {Book} | ||
| Meaning, Reasons and Motives for International marketing | VIEW | |
| International Marketing Decisions | VIEW | |
| Scope of Marketing Indian products abroad | VIEW | VIEW |
| **Benefits of International Marketing | VIEW | |
| **Different orientations of International Marketing | VIEW | |
| **Challenges in International Marketing | VIEW | |
| Unit 2 Nature and Scope of International Marketing {Book} | ||
| Features of International Marketing | VIEW | |
| Need for international Trade | VIEW | |
| International Marketing Environment | VIEW | |
| The basis of International Trade | VIEW | |
| Theory of comparative cost, Modern Theories | VIEW | |
| Tariff and Non-Tariff barriers | VIEW | |
| WTO and its impacts | VIEW | VIEW |
| International Marketing Intelligence | VIEW | |
| Requirement and Sources of Information | VIEW | |
| Systems and marketing research | VIEW | |
| Problems in International Marketing research | VIEW | |
| Unit 3 Feature of International Marketing {Book} | |
| Feature of International Marketing | VIEW |
| Identifying Foreign market | VIEW |
| Product Scanning for exports | VIEW |
| Export Distribution and Channels, Packaging | VIEW |
| Overseas Market Research Pricing | VIEW |
| Unit 4 International Product Decisions and Pricing {Book} | ||
| International Product Decisions Product, Product mix. | VIEW | |
| Branding in International Product | VIEW | |
| Packaging Labeling in International Product | VIEW | |
| Product Communication Strategies | VIEW | VIEW |
| Exporters cost and Pricing Objectives | VIEW | VIEW |
| Methods and Approaches and Steps | VIEW | |
| Transfer pricing, Dumping | VIEW | |
| Information Requirements for pricing | VIEW | |
| Unit 5 International Distribution and Promotion {Book} | ||
| International Channels System, Direct and Indirect Exports | VIEW | |
| VIEW | ||
| Distributions Strategies | VIEW | VIEW |
| International Logistics | VIEW | |
| Marketing Environment and Promotion Strategy | VIEW | VIEW |
| International Marketing Communication mix | VIEW | |
| Export, Promotion, Organization Trade Fair and Exhibitions | VIEW | |
| Problems in International Marketing | VIEW | |
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