Organizational Effectiveness, Approaches, Model, Factors, Challenges

Organizational Effectiveness refers to the extent to which an organization achieves its goals efficiently and competently. It encompasses various aspects such as productivity, innovation, employee satisfaction, and adaptability to change. An effective organization aligns its resources, processes, and strategies to optimize performance and deliver value to stakeholders. This involves clear communication, strategic planning, effective leadership, and the ability to adapt to evolving market conditions. Organizational effectiveness also entails fostering a culture of collaboration, continuous improvement, and accountability throughout the organization. Ultimately, it’s about maximizing the organization’s ability to fulfill its mission and objectives while maintaining a sustainable competitive advantage in its industry or sector.

Approaches to Organizational Effectiveness:

  • Systems Approach:

This approach views an organization as a complex system comprised of interrelated parts, such as departments, processes, and individuals. It emphasizes understanding how these parts interact and influence each other to achieve overall organizational goals.

  • Goal Attainment Approach:

Focuses on the organization’s ability to set and achieve its objectives efficiently. It involves clarifying goals, developing strategies to achieve them, and monitoring progress towards their attainment.

  • Resource-Based Approach:

Highlights the importance of leveraging the organization’s resources, such as human capital, technology, and financial assets, to achieve competitive advantage and organizational effectiveness.

  • Contingency Approach:

Recognizes that organizational effectiveness depends on various internal and external factors, such as the organization’s size, structure, culture, and the broader socio-economic environment. It suggests that different situations may require different approaches to achieve effectiveness.

  • Stakeholder Approach:

Emphasizes the importance of considering the interests and expectations of all stakeholders, including employees, customers, shareholders, and the community, in organizational decision-making and actions.

  • Competing Values Framework:

Proposes that organizational effectiveness is achieved through balancing competing values, such as flexibility vs. stability and internal focus vs. external focus. It provides a framework for understanding and managing these tensions effectively.

  • Learning Organization Approach:

Focuses on creating a culture of continuous learning and innovation within the organization. It emphasizes adaptability, knowledge sharing, and experimentation as key drivers of organizational effectiveness.

Organizational Effectiveness Model:

  1. Hard Elements:
    • Strategy: The organization’s plan for achieving its objectives and goals.
    • Structure: The formal arrangement of roles, responsibilities, and reporting relationships within the organization.
    • Systems: The processes, procedures, and workflows that support the execution of the organization’s strategy.
  2. Soft Elements:

    • Shared Values: The core beliefs, norms, and values that shape the organization’s culture and guide behavior.
    • Skills: The competencies and capabilities of employees at all levels of the organization.
    • Style: The leadership style and management practices employed within the organization.
    • Staff: The organization’s human resources, including the number, skills, and diversity of its employees.

Factors Affecting Organizational Effectiveness:

  • Leadership:

Effective leadership is crucial for setting the direction, inspiring employees, and making strategic decisions that align with the organization’s goals.

  • Culture:

The organizational culture, including its values, norms, and behaviors, shapes how employees interact and work towards common objectives. A positive and inclusive culture fosters productivity and innovation.

  • Communication:

Open, transparent, and efficient communication channels facilitate the flow of information within the organization, ensuring that everyone is informed and aligned with organizational objectives.

  • Strategy:

A clear and well-defined strategy provides direction and purpose for the organization, guiding decision-making and resource allocation to achieve desired outcomes.

  • Structure:

The organizational structure determines how roles, responsibilities, and reporting relationships are defined within the organization. A flexible and adaptive structure can enhance agility and responsiveness to change.

  • Resources:

Sufficient resources, including financial, human, and technological assets, are essential for executing strategies and achieving organizational goals effectively.

  • Processes:

Streamlined and efficient processes optimize workflow and reduce inefficiencies, enabling the organization to operate smoothly and achieve desired outcomes with minimal resources.

  • External Environment:

Factors such as market conditions, regulatory requirements, and competitive landscape influence the organization’s ability to succeed. Adapting to external changes and anticipating future trends is crucial for long-term viability.

Challenges of Organizational Effectiveness:

  • Change Management:

Adapting to changes in the internal and external environment, whether it’s technological advancements, market shifts, or organizational restructuring, can be challenging. Resistance to change and the need to manage transitions effectively are key considerations.

  • Complexity:

Organizations often become increasingly complex as they grow, leading to challenges in decision-making, communication, and coordination. Managing complexity requires clarity, simplicity, and efficient processes.

  • Silos and Fragmentation:

Siloed departments or teams can hinder collaboration and knowledge sharing, leading to duplication of efforts and inefficiencies. Breaking down silos and fostering a culture of cross-functional collaboration is essential for organizational effectiveness.

  • Talent Management:

Recruiting, retaining, and developing top talent is critical for organizational success. However, competition for skilled employees, succession planning, and addressing skills gaps can pose significant challenges.

  • Leadership Development:

Developing effective leaders who can inspire, motivate, and drive performance is essential for organizational effectiveness. However, identifying and nurturing leadership talent, especially in times of succession or rapid growth, can be challenging.

  • Employee Engagement and Satisfaction:

Engaging and retaining employees is vital for productivity, innovation, and organizational success. However, factors such as low morale, burnout, and job dissatisfaction can undermine employee engagement and performance.

  • Strategic Alignment:

Ensuring that individual and team goals are aligned with the organization’s overarching strategy is crucial for organizational effectiveness. However, maintaining alignment across different levels and functions can be challenging, particularly in large and decentralized organizations.

  • External Pressures:

Organizations face external pressures such as regulatory requirements, market competition, economic uncertainty, and geopolitical risks. Managing these external factors while staying focused on strategic objectives and maintaining agility is essential for organizational effectiveness.

Strategic Decision Making

Strategic decision-making is the process of charting a course based on long-term goals and a longer term vision. By clarifying your company’s big picture aims, you’ll have the opportunity to align your shorter term plans with this deeper, broader mission giving your operations clarity and consistency.

Strategic decision making involves the following 3 things:

  • The long term way forward for the company
  • Selection of proper markets for the company
  • The products and tactics needed to succeed in the targeted market.

Features of Strategic Decision Making

  1. Strategy is at many times at tangent with Marketing Decisions

Where marketing decisions are short term, strategic decision making might consider a long term initiative, such as launching a very new and innovative product, or changing the existing product lines radically. Technology or innovation is at the crux of strategic decision making.

The reason that marketing decisions and strategy decisions are difference is because marketing is focused on retaining the existing customer base with the existing technologies. But the customer base is sure to get tired soon of the existing products and the innovators and adopters will keep searching for new products in the market. And hence, through strategic decisions, the firm has to stay in a place of continuous development.

  1. There is immense risk involved while taking strategic decisions

Naturally, when you are implementing plans which will show positive or negative results only after 4-5 years, the risk in strategic decision making is huge. Think about the time and energy, not to say natural resources wasted to implement a plan which failed after 4-5 years.

Yet, even after the risk involved, companies have to implement risky strategic decisions from time to time just because the directors thought a unique product had demand in the market, or that another product is required in the market. Strategic decisions involve necessary risk and success is not guaranteed.

  1. Strategic decisions involve a lot of Ifs and Buts

Think of a mind map and the number of branches and nodes that can form the complete mind map. When a brain starts thinking, the central thought might have further branches, and these branches will have even more nodes (or sub branches if you want to call them)

Similar to the mind map, a business can face many problems in the course of its run. A competitor can crop up, the market can become penetrative, the external environment can change, and many other unforeseen situations can happen. The strategic decision making has to consider all these alternatives, whether positive or negative. And the plan has to also include the action that the firm will take, if any of the above business problems or factors come into play.

  1. Strategy implementation timelines

Whenever we make a schedule in our personal lives, we always start things when we have enough time in our hand. For example you will plan a holiday, when office work is not hectic. You will not plan it when there is a product launch nearby. Similarly, when in business, timelines are very important.

If a product is to be launched, the launch date is decided at least a year back, the sales phase has to be implemented at least 2 months before the actual launch so that you have sellers in place when the product is launch. Moreover, the service network is also to be planned before the launch, so that service issues are sorted out when there are problems after the product launch. If these concepts are not implemented, the marketing strategy and hence the product can fail miserably.

  1. Preparing for the competition’s response

Whenever you change the market equilibrium, the competitors, whose businesses you have directly challenged, are sure to respond. When they respond, the market changes and you have to change your strategy accordingly.

In general there are 2 ways that a company directly affects the competition and the market.

  • The company creates a completely new operating norm in the market itself.
  • It raises customer expectations and thereby changes the market equilibrium.

Most strategic decisions will call for radical changes in the way the company operates in the existing market. Accordingly, the perception of competitors and customers will change for the company. The company has to in turn be prepared for the response of competitors in such a case.

Implementation of strategic decisions While implementing strategic decisions, you need to have eyes at the front as well as the back of your head. You need to look at what was decided at the start, as due to short term pressure, it is very much possible to deviate from the path which was already set.

Dealing with Risk and Uncertainty in Decision Making

Decision-making under Certainty

A condition of certainty exists when the decision-maker knows with reasonable certainty what the alternatives are, what conditions are associated with each alternative, and the outcome of each alternative. Under conditions of certainty, accurate, measurable, and reliable information on which to base decisions is available.

The cause and effect relationships are known and the future is highly predictable under conditions of certainty. Such conditions exist in case of routine and repetitive decisions concerning the day-to-day operations of the business.

Decision-making under Risk

When a manager lacks perfect information or whenever an information asymmetry exists, risk arises. Under a state of risk, the decision maker has incomplete information about available alternatives but has a good idea of the probability of outcomes for each alternative.

While making decisions under a state of risk, managers must determine the probability associated with each alternative on the basis of the available information and his experience.

Decision-making under Uncertainty

Most significant decisions made in today’s complex environment are formulated under a state of uncertainty. Conditions of uncertainty exist when the future environment is unpredictable and everything is in a state of flux. The decision-maker is not aware of all available alternatives, the risks associated with each, and the consequences of each alternative or their probabilities.

The manager does not possess complete information about the alternatives and whatever information is available, may not be completely reliable. In the face of such uncertainty, managers need to make certain assumptions about the situation in order to provide a reasonable framework for decision-making. They have to depend upon their judgment and experience for making decisions.

Modern Approaches to Decision-making under Uncertainty

There are several modern techniques to improve the quality of decision-making under conditions of uncertainty.

The most important among these are:

  • Risk analysis
  • Decision trees
  • Preference theory

Risk Analysis

Managers who follow this approach analyze the size and nature of the risk involved in choosing a particular course of action.

For instance, while launching a new product, a manager has to carefully analyze each of the following variables the cost of launching the product, its production cost, the capital investment required, the price that can be set for the product, the potential market size and what percent of the total market it will represent.

Risk analysis involves quantitative and qualitative risk assessment, risk management and risk communication and provides managers with a better understanding of the risk and the benefits associated with a proposed course of action. The decision represents a trade-off between the risks and the benefits associated with a particular course of action under conditions of uncertainty.

Decision Trees

These are considered to be one of the best ways to analyze a decision. A decision-tree approach involves a graphic representation of alternative courses of action and the possible outcomes and risks associated with each action.

By means of a “tree” diagram depicting the decision points, chance events and probabilities involved in various courses of action, this technique of decision-making allows the decision-maker to trace the optimum path or course of action.

Preference or Utility Theory

This is another approach to decision-making under conditions of uncertainty. This approach is based on the notion that individual attitudes towards risk vary. Some individuals are willing to take only smaller risks (“risk averters”), while others are willing to take greater risks (“gamblers”). Statistical probabilities associated with the various courses of action are based on the assumption that decision-makers will follow them.

3For instance, if there were a 60 percent chance of a decision being right, it might seem reasonable that a person would take the risk. This may not be necessarily true as the individual might not wish to take the risk, since the chances of the decision being wrong are 40 percent. The attitudes towards risk vary with events, with people and positions.

Top-level managers usually take the largest amount of risk. However, the same managers who make a decision that risks millions of rupees of the company in a given program with a 75 percent chance of success are not likely to do the same with their own money.

Moreover, a manager willing to take a 75 percent risk in one situation may not be willing to do so in another. Similarly, a top executive might launch an advertising campaign having a 70 percent chance of success but might decide against investing in plant and machinery unless it involves a higher probability of success.

Though personal attitudes towards risk vary, two things are certain.

Firstly, attitudes towards risk vary with situations, i.e. some people are risk averters in some situations and gamblers in others.

Secondly, some people have a high aversion to risk, while others have a low aversion.

Most managers prefer to be risk averters to a certain extent, and may thus also forego opportunities. When the stakes are high, most managers tend to be risk averters; when the stakes are small, they tend to be gamblers.

Manpower Planning, Process, Reason, Challenges

Manpower Planning, also known as human resource planning, is the process of forecasting an organization’s future human resource needs and ensuring that the right number of qualified individuals are available to meet those needs. It involves analyzing current workforce capabilities, predicting future staffing requirements based on organizational goals and strategies, and developing plans to recruit, train, and retain employees. Effective manpower planning helps organizations optimize their human resources, minimize costs, improve productivity, and ensure that they can adapt to changing business conditions while achieving strategic objectives.

Process of Manpower Planning:

Process of manpower planning involves several steps that help organizations ensure they have the right number of employees with the necessary skills to meet their goals.

  1. Assess Organizational Objectives

  • Understand the organization’s short-term and long-term goals.
  • Align manpower planning with strategic objectives to ensure that the workforce supports business needs.
  1. Analyze Current Workforce

  • Conduct a thorough evaluation of the existing workforce to determine the number of employees, their skills, experience, and qualifications.
  • Identify strengths, weaknesses, and gaps in the current workforce.
  1. Forecast Future Manpower Needs

  • Project future staffing requirements based on factors such as business growth, upcoming projects, market trends, and technological changes.
  • Use quantitative methods (statistical analysis) and qualitative methods (expert opinions) for forecasting.
  1. Identify Gaps in Workforce

  • Compare the current workforce against the projected needs to identify gaps.
  • Determine the quantity and type of personnel required to meet future demands.
  1. Develop Recruitment Plans

  • Create strategies for recruiting new employees to fill identified gaps.
  • Consider various recruitment sources such as job postings, employee referrals, recruitment agencies, and online platforms.
  1. Implement Training and Development Programs

  • Identify skills development needs and create training programs to enhance the existing workforce’s capabilities.
  • Ensure employees are equipped with the skills required for future roles.
  1. Evaluate and Adjust Staffing Levels

  • Monitor the implementation of the staffing plan and assess its effectiveness.
  • Adjust the workforce levels and recruitment plans based on changing business conditions and feedback from management.
  1. Review and Revise Manpower Plan

  • Continuously evaluate the manpower planning process to ensure it remains aligned with the organization’s objectives and responds to internal and external changes.
  • Revise the manpower plan as needed to adapt to new business challenges or opportunities.

Reason of Manpower Planning:

  • Optimal Utilization of Resources:

Manpower planning ensures that an organization effectively utilizes its human resources, preventing both understaffing and overstaffing, which can lead to inefficiencies and increased costs.

  • Future Workforce Needs:

It helps organizations anticipate future staffing requirements based on business growth, projects, and changes in the industry, ensuring they have the right talent available when needed.

  • Skill Development and Training:

Through manpower planning, organizations can identify skill gaps within their workforce and implement training programs to develop the necessary competencies, enhancing overall productivity.

  • Employee Retention:

Effective manpower planning contributes to higher employee satisfaction by aligning individual career goals with organizational objectives, leading to improved retention rates.

  • Cost Management:

By accurately forecasting staffing needs, organizations can manage labor costs more effectively, reducing unnecessary expenses related to recruitment and training.

  • Adaptability to Change:

In a dynamic business environment, manpower planning enables organizations to quickly adapt to changes in market demand or operational needs by ensuring a flexible and capable workforce.

  • Strategic Decision-Making:

It provides essential data and insights for strategic decision-making, allowing management to align workforce capabilities with business goals and objectives.

  • Succession Planning:

Manpower planning facilitates the identification of potential leaders within the organization, ensuring a smooth transition in key positions and maintaining business continuity.

Challenges of Manpower Planning:

  1. Dynamic Business Environment

The rapid changes in the business landscape, including technological advancements, market fluctuations, and evolving consumer preferences, make it difficult to predict future manpower needs accurately. Organizations must remain agile and adaptable to respond to these changes effectively.

  1. Skill Shortages

Many industries face a shortage of skilled labor, making it challenging to find qualified candidates to fill key positions. As job requirements become more specialized, organizations may struggle to identify individuals with the necessary skills and experience, leading to potential gaps in the workforce.

  1. Inaccurate Forecasting

Forecasting future manpower needs relies on various assumptions and data analysis, which may not always be accurate. Poor forecasting can lead to overstaffing or understaffing, both of which can have negative consequences for organizational performance and employee morale.

  1. Employee Turnover

High employee turnover can disrupt manpower planning efforts. Frequent departures can create instability within teams and require ongoing recruitment and training efforts, complicating the planning process. Organizations need strategies to retain talent and minimize turnover to ensure a stable workforce.

  1. Resistance to Change

Employees may resist changes associated with manpower planning, such as new roles, restructuring, or shifts in organizational culture. Overcoming this resistance requires effective communication and change management strategies to foster acceptance and cooperation among staff.

  1. Integration with Other HR Functions

Manpower planning must be integrated with other human resource functions, such as recruitment, training, and performance management. Lack of coordination can lead to inefficiencies, misalignment, and missed opportunities for optimizing workforce capabilities.

  1. Compliance and Regulations

Organizations must navigate various labor laws and regulations that impact manpower planning, such as equal employment opportunity laws, health and safety regulations, and union agreements. Compliance with these regulations adds complexity to the planning process and can limit flexibility.

  1. Technological Integration

The integration of technology into manpower planning processes can be both a challenge and an opportunity. While technology can enhance data analysis and forecasting capabilities, organizations may face challenges in adopting new systems, training staff, and ensuring data accuracy and security.

General principles of Stress Management

  1. Self-knowledge

    Self-knowledge appears as the first principle, because most of the others build on it. It involves knowing your capabilities and your limits, your personal temperament and typical coping style, and your values and goals.
    Aspects of self-knowledge
    Are you what Hans Selye calls a racehorse, or are you a turtle?. Racehorses thrive on stress and are only happy with a vigorous, fast-paced lifestyle. Turtles require peace, quiet, and a generally tranquil environment. These are of course extremes – people are usually somewhere in between.

    What are your values, what matters to you? Though many aspects will be shared with others in your social group, every person has a unique system of values and goals.
    Everyone has certain abilities – and limits. Do you recognise your abilities and make the most of them? Do you also acknowledge your limits and know when to stop?

    Why knowing yourself is important to stress management
    You may feel comfortable with some of your characteristics, less happy with others. In either case, to effectively manage stress you need to be aware of your own optimum stress level and coping style, as well as the goals and values that guide your reactions.
    Everyone has their own temperament, style of managing stress, and value system. You need to develop strategies relevant to your personal style and compatible with your personal values, otherwise you are not likely to use them.
    Developing self-knowledge
    How can you become more aware of your coping style and optimum stress level? Here are some suggestions.
    Identify your typical stress triggers. What situations do you typically react to? Keep a log for a few weeks.

    You are the best intuitive judge of your optimum stress level. Observe what your body is doing – note your typical stress signs.

    Observe how you typically cope with problems. What works for you? What do you tend to do that is unhelpful?

    There are some strategies to help you identify your values and goals in Chapter Nine of GoodStress. Use these to check out your preferences, values and standards. Are they realistic and appropriate? Have you thought them through for yourself?
    Completing rational self-analyses will help you identify the underlying values that guide your reactions to specific events and circumstances.

    2. Self-acceptance and confidence

    Self-acceptance and confidence are closely related concepts. One builds on the other. Being able to accept yourself as you are, free of any demand that you be different, provides the basis for confidence in your abilities. Confidence, in turn, will enable you to take risks, try new things, and direct your own life.
    Accepting yourself
    To accept yourself is to acknowledge three things: (1) you exist, (2) there is no reason why you should be any different from how you are, and (3) you are neither worthy nor unworthy.

    Acknowledgment that you exist is probably straightforward. It is the other two parts that most people find hard to grasp.
    Self-acceptance involves rejection of any demand that you be different. You may sensibly prefer to be different. You may decide it is in your interests to change some things. But keep the desire to change as a preference. Instead of believing that you have to change, see change as a choice.
    Do not attempt to measure your selfor set some kind of valueon yourself. Self-acceptance is radically different to self-esteem. Self-esteem is based on the idea that you are a goodor worthwhileperson. Worthwhileness requires some criteria, like how well you perform, or the idea that you are worthwhile simply because you exist. Self-acceptance, on the other hand, is based on the idea that you dont have to be goodor worthwhile. In fact, there is no need to evaluate yourself at all! Instead of evaluating your self, you use your energy and time to evaluate (1) your behaviour, and (2) the quality of your existence.
    Evaluating your behaviour is a good idea. You can check whether it helps you enjoy your life and achieve your goals. It is also a good idea to evaluate the quality of your existence. Your enjoyment of life is surely important – more important than worrying about whether you are a worthwhileperson.
    Having confidence in your abilities
    Self-knowledge and self-acceptance are preconditions for confidence. To have confidence in your abilities involves three things. First, you know what you can and cant do. Second, you are prepared to try things to the limit of your ability. And third, you regularly work at extending your capabilities.
    Having confidence in your abilities is different to having confidence in your self. Self-confidence implies perfection – that you, as a total person, are able to do everything well. This is unrealistic and grandiose.

    Having confidence in your abilities is more realistic. Instead of talking about self-confidence, follow the advice of Paul Hauck and talk about social confidence, work confidence, driving confidence, house-care confidence, examination confidence, relationship confidence, and so on. In other words, develop confidence in specific abilities rather than in your total self.
    In practice, ability-confidence would involve behaviours like the following:
    Doing things without demanding you succeed, and viewing mistakes as opportunities for learning. Confidence grows out of the attempt, the doing, rather than from the result.
    Evaluating your actions and performances in terms of how they help you reach your goals – not what they prove about you as a person.
    Taking calculated risks with important activities such as choosing a career, changing jobs, or starting a new relationship.
    Persevering – not giving up when you do less well than you want; rejecting any belief that everything should come easy; and accepting that many good things involve overcoming obstacles, setbacks, and persisting over a period of time.
    Learning from your experiences – trying something, analysing your experience, seeing where you went wrong and working out what you can do to improve your abilities.
    Why these are important to stress management

    If you are prone to rating your total self, you may want to avoid looking closely at your actions because to do so may lead to self-downing. Paradoxically, self-acceptance is more likely than self-evaluation to lead to constructive change. Confidence in your abilities will free you to take risks, try new experiences and learn new lessons.
    If you can accept yourself with your unique characteristics and preferences, you will be less likely to live your life to suit other people.
    As Martin Seligman has pointed out, there are limits to how much we can change ourselves. Human beings are not perfectible. If you can accept imperfection in yourself, you are less likely to engage in dangerous behaviour striving for the unattainable.
    Developing self-acceptance and confidence
    Self-acceptance as an alternative to self-evaluation is not an easy concept to grasp. The tendency to self-evaluation seems to be built in to human beings, and the self-esteem concept is pervasive in our thinking and culture.
    Think through the philosophy of self-acceptance. Read about it. Write down your thoughts on it. Talk about it with others (many people will argue against the concept, which will give you the opportunity to hone your thinking!).

    Finally, and most important, behave like a self-accepting and confident person. As far as possible, practice living in accordance with your preferences, values and standards. Say what you believe, be open and honest as to who you are (but do this appropriately with people significant to you, and take into account their preferences and feelings). Treat yourself to things you used to think you did not deserve. Try things you used to be afraid to do – without any demand that you succeed.

    3. Enlightened self-interest

    The ability to act in your own interests follows on from self-acceptance and confidence. As we shall see, it is also important to take into account the interests of others. The principle of enlightened self-interest takes into account both parts:
    You place your own interests first.
    You keep in mind that your own interests will be best served if you take into account the interests of others.
    Human beings are fundamentally self-interested
    Notwithstanding any precepts that say we shouldbe otherwise, human beings appear to be intrinsically concerned first with their own welfare.

    Hans Selye has argued that the desire to maintain oneself and stay happy is the most ancient – and one of the most important – impulses that motivates living beings. All living beings protect their own interests first of all. Selye points out that this begins with our basic biological make-up, in that the various cells in our bodies only cooperate with each other to ensure their own survival.

    Human beings are also motivated by social interest
    Selye has pointed out, though, that we are also strongly motivated by altruistic feelings. As well as self-interest, we also possess social interest – the wish to ensure that the social system as a whole survives and develops.
    How is that two apparently contradictory tendencies can co-exist? The answer is that we help others in order to help ourselves. In other words, our self-interest is enlightened.
    It appears that like self-interest, social interest is also inherent within human beings – both have biological roots. Collaboration between body cells promotes the survival of each individual cell and enables the total organism to function.
    In effect, individual interests are best served by mutual cooperation. Accordingly, self-interest without social interest is misguided. So is social interest without self-interest. Always putting others first leads to resentment or a martyr attitude. People who believe they are acting purely in the interests of others are dangerous. By denying (to themselves) that their own self-interest is involved, such people may justify all types of manipulative and controlling behaviour toward others.

    You are both self-interested and socially-interested. This dual tendency is built in to your very being and begins with your basic biology. By accepting this about yourself, you will be able to do a better job of acting in your own interests – in an enlightened manner.
    What is it to be enlightened?
    The word enlightenedhas several related meanings. It is humanitarian – charitable, liberal, and idealistic; and at the same time utilitarian – useful, beneficial, and practical.
    Can you see how merging an enlightened attitude with innate self-interest can apply at all levels – to yourself, to your family, to your town or city, to your country, and to the world as a whole? Consider the effect on this planet if every person acknowledged their self-interest and then practiced it in an enlightened manner. What if every country based its external and foreign policies on the humanitarian and practical principle of enlightened self-interest?
    Why enlightened self-interest is important to stress management
    If human beings did not have an inherent will to protect themselves and further their own interests, they would not survive. If you dont attend to your own interests, who will? Knowing what is in your interests will help you get what is best for you and avoid what is harmful. It will keep you moving toward your goals – and ensure that your goals are the right ones for you.

    But you had better simultaneously take into account the interests of others. Getting people to have positive feelings toward you is a good idea. They will be more likely to treat you well and less likely to harm you. Contributing to their welfare will encourage them to contribute to yours. And contributing to the development and survival of the society in which you live will mean a better environment in which to pursue your interests.
    If you acknowledge that self-interest is inherent in your nature, you will feel less guilty about looking after yourself. If you acknowledge that altruistic behaviour is in your interests, you will be more likely to cooperate with others. If you do both, everyone gains.
    Developing enlightened self-interest
    Begin by practicing enlightened behaviours. Here are some ideas to get you started now:

  • Go out of your way to show positive feelings towards others – gratitude, respect, trust – which in turn will arouse goodwill from them.
  • Choose some new activities in various life areas – work, family, leisure – that will bring goodwill.
  • At the same time, act assertively. Ask for what you want, say Noto what you dont, and tell others (when appropriate) what you think and how you feel.
    Make a point of doing something just for yourself each day for a while.
  • Until enlightened self-interest becomes part of you, consciously seek to get more of what you want while facilitating the interests of the other people in your world.
  1. Tolerance for frustration and discomfort

    The ability to tolerate frustration and discomfort is central to stress management. High tolerance will keep you from overreacting to things you dislike. It will help you tackle problems and issues rather than avoid them. It will enable you to take risks and try new experiences.
    What is high tolerance?
    As we shown in Chapter Four of GoodStress, low tolerance for frustration and discomfort is a key cause of unnecessary distress. It arises from beliefs like: Life should not be hard, it is awful and I cant stand it when it is hard; so I must avoid pain, difficulties and frustrations.
    High tolerance, on the other hand, means accepting the reality of frustration and discomfort, and keeping their badness in perspective.
    To accept frustration and discomfort is to acknowledge that, while you may dislike them, they are realities. They exist, and there is no Law of the Universe says they shouldnot exist (though you may prefer they not). You expect to experience appropriate negative emotions like concern, remorse, regret, sadness, annoyance, and disappointment. But you avoid exaggerating these emotions (by telling yourself you cant stand them) into anxiety, guilt, shame, depression, hostile anger, hurt, or self-pity.
    To keep frustration and discomfort in perspective is to regard them as unpleasant rather than awful. You dislike rejection, pain, bad health, financial insecurity and other unwanted circumstances – but you believe that you can cope with the discomfort when they happen to you.
    Why is high tolerance important to stress management?
    Low tolerance creates distress by causing you to overreact to discomfort. It may lead to secondary problems (having a problem about having a problem) where you react to your own symptoms and end up with additional symptoms. You might for example, get angry and then feel guilty, or become depressed because you feel anxious. Low tolerance also gets in the way of using stress management strategies like changing your diet, exercising, managing your time or acting assertively.
    High tolerance, on the other hand, will help you in many ways. You will be:
    Less likely to create secondary problems by overreacting to unwanted events and circumstances.
    More willing to experience present discomfort to achieve long-term goals and enjoyment.
    Prepared to take reasonable risks.
    More able to assert yourself appropriately with other people.
    Less likely to put off difficult tasks and issues, including personal change.
    How to raise your tolerance for discomfort and frustration
    Know when you are engaging in low-tolerance behaviour designed to avoid discomfort or frustration. Keep a log of such behaviour for several weeks or longer. Watch for things like:

  • avoiding uncomfortable situations;
  • overusing drugs or alcohol;
  • compulsive gambling, shopping, exercising, or bingeing on food;
  • losing your temper;
  • putting off difficult tasks.

The technique of exposure is the best way to increase your tolerance. Make a list of things you typically avoid – situations, events, thoughts, risks and so on. Commit yourself to face at least one of these each day. Actively confront discomfort by going into uncomfortable situations. Instead of trying to get away from the frustration or discomfort as you normally would, stay with the discomfort until it diminishes of its own accord.
You can prepare yourself to cope with the discomfort by using rational self-analysis, imagery, and the blow-up technique. Afterwards, do a catastrophe scale to get your reaction to the discomfort into perspective. (These techniques are described in GoodStress and in many other REBT books).

  1. Long-range enjoyment

    Like most people, you probably want to enjoy life. As well as avoid distress, you want to experience pleasure. And you probably want to get your pleasure now, not tomorrow. As Alice said in Through the Looking Glass: It must come sometimes to jam today. But there are times when it is in our interests to forgo immediate pleasure in order to have greater enjoyment in the longer term.
    What is long-range enjoyment?
    There are two parts to this principle. You seek to get enjoyment from each of your present moments, rather than always putting off pleasure till tomorrow, or dwelling on things that have happened in the past.
    However, to keep on enjoying your present moments you will sometimes choose to postpone pleasure. You may wish to drink more alcohol – but you restrict your intake now so your body will still let you drink in ten years time. Or you wish to buy a new stereo, but instead you save the money for an overseas trip. This is the long-termpart.
    The principle can be summed up as follows: live for the present with an eye to the future. In other words, seek to get as much pleasure and enjoyment as you can in the present – while taking into account the desirability of enjoying your life in the long term.
    The concept is not new
    The underlying thinking behind long-range enjoyment has been around for a long time. The Greek philosopher Epicurus (341270 BC) proposed the idea that pleasure is the supreme good and main goal of life – and that only through self-restraint and moderation can people achieve true happiness.
    John Stuart Mill, British philosopher and economist, argued that an act is right if it brings pleasure, and wrong if it brings pain. But he introduced the caveat that the ultimate value is the good of society, and the guiding principle of individual conduct is the welfare of the greatest number of people.
    Developing long-range enjoyment
    Learn to calculate gains and losses. Weigh the short-term pleasurable effects of an action against its possible longer-term negative effects. Make sure that immediate gain doesn’t set you up for future pain – as with overindulgence in alcohol. If in doubt, do a benefits calculation.
    Weigh short-term discomfort and frustration against the prospect of greater and more enduring comfort in the long term. To start exercising will be more uncomfortable than watching television – but later you will not only feel the health benefits, you will even begin to enjoy the exercise itself.
    The strategy of paradoxical behaviour will help you put the philosophical change into action. Practice deliberately postponing gratification in order to increase your tolerance for frustration. List a few things you could go without and earmark the money you save for something you would really like. Reduce your intake of alcohol, caffeine or fatty foods, and reward yourself with an occasional special treat you would otherwise see as an indulgence. Be creative – what other ideas for practicing long-range enjoyment can you come up with?
    By now you will probably see that many of the twelve principles are interdependent. To delay gratification involves tolerating frustration. Sensible long-range enjoyment involves enlightened self-interest and moderation.
    To sum up
    If you always postponed your enjoyment till tomorrow, you would never enjoy yourself. But, if you always lived just for the present moment, your happiness and stress management in the future would eventually be compromised. Live your life with the goal of getting as much enjoyment as possible both now and in the future.
    1993.

    6. Risk-taking

    Human beings, by nature, seek safety, predictability, and freedom from fear. But humans also pursue risk. A totally secure life would be a boring one. To grow as a person and improve your quality of life means being prepared to take some chances.
    The principle

    What we are talking about is a willingness to take sensible risks in order to get more out of life and avoid the distress of boredom, listlessness and dissatisfaction. Here are some important areas of risk-taking that relate to stress management:

  • Learning new things which may challenge existing beliefs.
  • Tackling tasks which have no guarantee of success.
  • Trying new relationships.

Doing things that risk the disapproval of other people.
How is risk-taking relevant to stress management?
Risk-taking is necessary for self-knowledge. To discover your limits, you need to take some risks and try yourself out. You can open up fresh opportunities to increase pleasure and avoid boredom.
Problem-solving means risking solutions that may backfire. To act assertively is to risk disapproval or rejection. Maintaining a support system involves trusting and opening up to other people.
Finally, experimenting with different activities to discover what you like and dislike will increase your self-knowledge and help you clarify your goals and values.
Increasing your willingness to take risks
Exposure is a key technique for practicing risk-taking. Develop a list of things you would like to try, such as:

  • Asking someone for something – like a date or favour – where there is a chance of rejection.
  • Doing something where there is a chance others will disapprove – for example, speaking up and telling a group of people what you think.
  • Trying something where there is no guarantee of success.
  • Put one item a day into practice. As you do so, remind yourself that the discomfort involved is not intolerable, and that staying with it will gradually increase your tolerance.

The benefits calculation can help you make rational decisions about the usefulness of risks you are considering.
You can prepare yourself for taking risks and cope with the discomfort involved using rational self-analysis, coping rehearsal, the blow-up technique, and role-playing.

7. Moderation

Sensible risk-taking recognises the innate human desire for safety and security. The principle of moderation will help you avoid extremes in thinking, feeling, and behaving.
Why moderation is important to stress management
Extreme expectations – too high or too low, will set you up for either constant failure or a life of boredom.
Addictive or obsessional behaviour can take control of you, creating new distress. Unrestrained eating, drinking or exercising will stress your body and lead to long term health complications.
Obsessive habits in areas as diverse as your work or your sexual behaviour can damage relationships as well as stress your body.
The principle of moderation
Taking a moderate approach to your life starts with your ultimate goals and ranges through to your daily activities.

You need to develop long-term goals, short-term objectives, and tasks that will challenge and move you on. But it is equally important they are potentially achievable and do not set you up for failure and disillusionment.

If your goal, for example, is to maintain your weight at a certain level, ensure you set that level appropriate for your age and other personal factors. Avoid any tasks and activities that are extreme – like a diet that provides massive weight loss in a short time. Otherwise, not only will you damage your health, but eventually the weight is likely to go back on (probably worse than it was before), leaving you with a feeling of hopelessness. The best way to keep to an appropriate weight without stressing the body is not to go on a radical diet, but rather to moderate eating and drinking in the long-term.
This applies in most areas of life. Throw yourself into your work, play, exercise and sexual life – but avoid the stress of over-involvement. Moderate, too, your self-help work – commit yourself to personal change, but without obsessiveness.
Note that moderation does not exclude risk-taking. In fact, moderation will help you avoid taking security too far. But you can take risks without being foolhardy.
Developing a moderate approach to life

Identify any areas of your life where you tend to behave excessively – eating, exercising, sexual activity, using your computer, and so on. Note when you are demanding full satisfaction of your urges, or catastrophising about the frustration involved in restraint. Keeping a log will help you do this.

Use the strategies of exposure and paradoxical behaviour to get into action. Set up a list of tasks, sorted according to difficulty, which will give you practice in behaving moderately. In advance, set limits in each of these areas, and commit yourself to keeping within those limits.
Handle your frustration using rational self-analysis. The benefits calculation will help you decide what areas of your life you are best to moderate. Finally, if you are unable to change behaviour which has become addictive, seek professional help.

8. Emotional and behavioural responsibility

As we saw in Part One, people who see their emotions and behaviours as under their control are less prone to distress than people who see themselves as controlled by external forces. The principle of responsibility can help you take charge of your emotions, your actions, and in turn your life. It involves taking responsibility for (1) what you feel, and (2) how you act.
To be emotionally responsible is to believe that you create your own feelings in reaction to what life throws at you. You avoid blaming other people – your parents, partner, boss, or anyone else – for how you feel.
Behavioural responsibility means accepting that you cause your own actions and behaviours, and are not compelled to behave in any particular way.

The inner-controlled person
An inner-controlled person can be identified by characteristics like the following:

  • Uses language – I think that or I would like you to rather than Everyone knows that or You should.
  • Tends to be assertive when relating to other people, rather than passive or aggressive.
  • Gets on with life now – rather than dwelling in the past or dreaming about the future but doing nothing.
  • Takes setbacks in their stride – rather than catastrophising or bemoaning fate.
  • Has a problem-solving approach – when things go wrong, looks for possible solutions.
  • Does not believe in luck- believes that action and the application of skill is what makes things happen, rather than luck or fate.
  • Limits to emotional and behavioural responsibility

While your emotions are mainly caused by what you believe, there are some exceptions. Biochemical changes, for example, can lead to emotional changes. (How you react to biochemical changes, though, will still depend on how you view what is happening in your body).
While you can, largely, control your thoughts, it is unlikely that anyone could do so perfectly. Expecting flawlessness will only lead to discouragement and self-downing.
While you are largely responsible for the consequences of your actions, some outcomes will be outside your control. If, for example, you say Noto a request, the other person may be disappointed – an appropriate reaction. You would be somewhat responsible, in that your Nowas the trigger. But what if they became clinically depressed – an inappropriate over-reaction? That would be their responsibility, not yours. You have no control over whether people choose to view your actions in ways that are rational or self-defeating.

Finally, an important point. Dont fall into the trap of blaming yourself because you are responsible for what you feel and do. Blame and responsibility are not the same thing. Blameis moralistic. It seeks not only to identify who may be the cause of a problem, but also to damn and condemn them.
Responsibility, on the other hand, is practical. It seeks either to identify a cause so it can be dealt with; or to identify who needs to take action for the problem to get solved – irrespective of who or what causedit. Responsibility is concerned not with moralising, but with finding solutions.
Why responsibility is important to stress management
Suzanne Kobasa has conducted research on, as she calls them, hardypeople – people who thrive on stress rather than become sick. A key characteristic of such people is their belief that they are in control of their lives. Hardy people generally have better physical and mental health – they are less affected by the ageing process, recover faster from medical episodes such as a heart attack or surgery, and are less likely to suffer from depression and anxiety.

If you take responsibility for your feelings and behaviours, you will avoid making yourself a victim or over-reacting to what other people say or do. You will be able to change your own feelings even though the world does not change to suit you. Finally, you will have confidence in your ability to handle your feelings, whatever happens – freeing you to take risks and try new experiences.

Developing responsibility
Use rational self-analysis to identify and dispute any irresponsible thinking.
Make a list of things you do that show irresponsibility – unassertiveness, dwelling in the past, catastrophising, drifting with problems hoping something will come along. Use the technique of paradoxical behaviour to act differently in these areas, taking responsibility for how you feel and behave.

9. Self-direction and commitment

Emotional and behavioural responsibility lay the basis for taking control over your life and committing yourself to action and involvement.

Self-direction
Taking responsibility for the direction of your life involves:

  • Choosing your goals, making sure they are your own.
  • Actively pursuing your goals, rather than waiting and dreaming.
  • Making your own decisions, even though you may seek opinions from others.
  • Choosing to work at managing stress, developing your potential, and changing things you dislike, rather than just drifting along or expecting a miracle to occur.
  • Not condemning any person (including yourself) when things go wrong in your life, even though you or someone else may be responsible; but rather identifying any causes and looking for solutions.

Self-direction does not mean open opposition and non-cooperation with others. You can keep your self-direction on the right track by balancing it with other principles such as enlightened self-interest, long-range enjoyment, moderation, and flexibility.
There are several prerequisites for self-direction. First, you need to see what happens to you as influenced (though not totally controlled) by what you do. As we saw earlier, inner-controlled people tend to be assertive, get on with life, and do not see themselves as victims. Second, to direct your own life you need to know what you want to do with it. Have you clarified your goals and values? Chapter Nine will show you how to do this.

Commitment
Commitment follows on from self-direction. There are two elements:
Perseverance. The ability to bind yourself emotionally and intellectually to courses of action. This involves a willingness to do the necessary work (and tolerate the discomfort involved) in personal change and goal-achievement.
Deep involvement. The ability to enjoy and become absorbed in (but not addicted to) other people, activities and interests as ends in themselves – where you get pleasure from the doing, irrespective of the final result. This may include such areas as work, sports, hobbies, creative activities, and the world of ideas.

Limits to self-direction and commitment
Some of what happens to you will be out of your control, and this will place limits on how much you can influence them. Remember, though, that how you react is your responsibility.
Further, while self-direction implies independence, it recognises some limits in the interests of mutual support and cooperation with others.
If carried too far, commitment can become obsession. Dont get so involved with one or a few things that other areas of your life suffer. Avoid, for example, allowing work to stop you from any recreational activity, or recreation to leave no time for relationships.
Why self-direction and commitment are important to stress management
Avoiding decisions or action creates tension and leaves problems unsolved. Action and persistence are needed to break unwanted patterns of behaviour and achieve personal change. A life of superficial involvements would lead to boredom and dissatisfaction.
Commitment is required for confidence to develop. You dont, for example, develop confidence in playing a musical instrument unless you commit yourself to practicing with it.

Self-direction can affect your health. Salvatore Maddi, from the University of Chicago, ran courses for men and women in management aimed at increasing their sense of control. These led to lower anxiety, depression, obsessiveness, headaches, insomnia, and blood pressure, as well as more job satisfaction – results which lasted well beyond the end of the courses.

Aiming for your own goals rather than having others direct your life will affect how you implement many of the strategies in Part Three of Good Stress. It will determine how you manage your time. It will help you assert yourself. You will also maintain more stimulation and variety in your life by doing the things you want.
Developing self-direction and commitment
Make a list of things you do that indicate lack of self-direction. Watch for behaviours like asking for permission, avoidance due to fear of disapproval, unnecessarily seeking other peoples opinions, and the like. Select one item each week and deliberately act differently, in line with what you would rather be doing.
Use rational self-analysis and imagery to cope with the discomfort involved.
Make a decision now to develop one new interest in your life in which you will get absorbed. Commit yourself to taking some steps toward it over the next week or so.

10. Flexibility
Flexible people can bend with the storm rather than be broken by it. They know how to adapt and adjust to new circumstances that call for new ways of thinking and behaving. They have resilience – the ability to bounce back from adversity.

The principle of flexibility
To be flexible is to be open to change in yourself and in the world. As circumstances alter, you are able to modify your plans and behaviours. You are able to adopt new ways of thinking that help you cope with a changing world. You are able to let others hold their own beliefs and do things in ways appropriate to them while you do what is right for you.
Flexibility in thinking means:

  • Your values are preferences rather than rigid, unvarying rules.
  • You are open to changing ways of thinking in the light of new information and evidence.
  • You view change as a challenge rather than a threat.

Flexibility in behaviour means:

  • You are able to change direction when it is in your interests.
  • You are willing to try new ways of dealing with problems and frustrations.
  • You can let others do things their way.
  • You avoid distressing yourself when others think or act in ways you dislike.

Why flexibility is important to stress management
Flexibility aids survival in a changing world. The world, as it always has, continues to change – but the pace of change is increasing. If there is not a corresponding change in attitudes there will be distress. We see this in the so-called generation gap. Parents who are inflexible find it harder to cope when their children behave in ways unthinkable in their generation. We can cope better when we see change as a challenge rather than a threat. As Suzanne Kubosa has found, this attitude is one of the characteristics of hardiness.
Flexibility leads to better problem-solving. As Roger Von Oech states, there are times we need to step outside what we know or usually do and look at a problem from new angles in order to find new solutions. Even negative events like being made redundant – can create opportunities to step outside.
Flexibility will make it easier to change your goals to suit new circumstances. Getting older or sustaining a disability, for example, usually requires one to adapt to significant lifestyle changes.
Flexibility will help you break out of boring routines and maintain stimulation and variety in your life. It will also help you manage your time better, by enabling you to change your plans to suit changing situations.
Developing flexibility
Use rational self-analysis to identify and change inflexible thinking. Watch especially for any demanding shouldsand musts.
Expose yourself to new ways of looking at things. Read books that adopt positions other than yours, talk to people with differing views, watch movies you would normally not bother with.
Practice flexibility by rearranging your office or home furniture, hanging some new pictures, visiting places you have never been.
Get into the habit of pausing before you take action on a problem and look at ways of solving it different to what you would normally do. In other words, attempt to act out of character on a regular basis.

11. Objective thinking

Flexibility and openness, as well as the other principles, require freedom from ways of thinking that are narrow-minded, sectarian, bigoted and fanatical; or that rely on uncritical acceptance of dogmatic beliefs or magicalexplanations for the world and what happens in it.
Objective thinking is scientific in nature. There are four aspects – it is (1) empirical, (2) logical, (3) pragmatic, and (4) flexible.
Objective thinking is empirical
It is based on evidence gained from observation and experience rather than on subjective feelings or uncritical belief. It seeks to avoid distortions of reality.
Objective thinking is logical
It reaches conclusions that validly follow from the evidence. It is possible, as the example below demonstrates, to have the right evidence but draw the wrong conclusions:
Evidence: My supervisor has criticised me, I don’t like being criticised
Conclusion: I can’t stand this, it shouldn’t happen to me, and it shows that my supervisor is a rotten person.
Even though the two pieces of evidence are correct, this does not make the conclusion correct. It does not logically follow that because I have been criticized and I don’t like this (both of which are true), that my supervisor is rotten, I cant stand it, and it shouldn’t happen (beliefs which go beyond the evidence).
More logical conclusions could be: My supervisor has done something I dislike; This is unpleasant; and I prefer this not to happen to me.
Illogical beliefs are often overgeneralizations, like, for example:
Something that is unpleasant becomes terrifying (awfulising);
Something that is hard to bear, becomes intolerable (discomfort intolerance);
Because I prefer to avoid discomfort, therefore I absolutely must avoid it (demandingness);
Because I behaved stupidly, therefore I as a person am stupid (self-rating).
To check the logical validity of your conclusions, ask yourself questions like:
Do my conclusions logically follow from the evidence?
What other conclusions may be possible?
Am I catastrophising, demanding, or self/other-rating?
Objective thinking is pragmatic
Science evaluates an idea not just on its evidence or logical validity, but also on its usefulness to human beings. In other words, we need to be concerned with the effects, both short- and long-term, of what we believe. Questions to ask might be:
What effect does believing this have on how I feel and behave?
Does this belief help or hinder me in achieving my goals?
Objective thinking is open-minded and flexible
Nothing is seen as absolute or the last word. Beliefs are seen as theories that are subject to change as new evidence comes along and existing ideas are proved false. Objectivity encourages us to continually search for explanations that are more accurate and useful than the ones we have now.
Why objective thinking is important to stress management
Objective thinking is a necessary component of the other attitudes. For example, increasing your tolerance for frustration and discomfort means keeping their badness in perspective, rather than overgeneralising them into awful or intolerable.
Unscientific thinking can itself create distress. This can happen when you view criticism as unbearable, demand that you succeed, or rate yourself as a total person because you fail at something.
Believing you are controlled by outside forces, like fate or luck, can lead to feelings of anxiety, powerlessness and hopelessness; and cause you to take a passive approach to life and its problems.
Erroneous thinking, as we shall see later, can also make it hard to practice the coping strategies in Part Three.
Developing objective thinking
Use rational self-analysis to challenge erroneous thinking
Use essays to critically examine magical thinking.
Read up on rational thinking.
Developing many of the other principles will also move you toward more objective ways of thinking (especially emotional and behavioural responsibility, self-direction, and flexibility).

12. Acceptance of reality

It makes sense, wherever possible, to change things you dislike. But there will be some things you will not be able to change. You then have two choices – you can rail against fate and stay distressed; or you can accept reality and move on.
The principle of acceptance
To accept something is to (1) acknowledge that it exists, (2) believe there is no reason it should not exist, and (3) see it as bearable. Lets examine these three aspects of acceptance in more detail:
Acknowledgment of reality. This involves admitting that reality – including unpleasant reality – exists. You see it as inevitable that many things will not be to your liking. You view uncertainty, frustration and disappointment as aspects of normal life.
Absence of any demand that reality not exist. This means that although you may prefer yourself, other people, things, or circumstances to be different from how they are (and you may even work at changing them), you know there is no Law of the Universe which says they should or must be different.
Keeping unwanted realities in perspective. You dislike some things, and find them unpleasant – but you avoid catastrophising them into horribleor unbearable.
Acceptance of reality includes many things
There are many realities people are called upon to accept. Here are some that are especially relevant to stress management:
Uncertainty. In the real world there are no certainties. The outcomes of our actions can never be guaranteed. It is helpful to anticipate the future, but we can never know for sure what it holds.
Utopia is unlikely. You and I will almost certainly never get everything we want. This includes total happiness or personal perfection. We will probably always experience some pain, anxiety, or depression.
There are limitations to personal change. There are many things we can change, like anxiety and depression. But there are some things that will not change no matter how much we try, as Martin Seligman points out in his book What You Can Change and What You Cant. Accepting this reality can help people avoid much unnecessary distress.
We cannot change others. One thing we can never change is other people. Only they can change themselves. Accepting this reality may save a lot of pain.
What acceptance is not
Many people have trouble with the idea of acceptance. They think that to accept something means they have to like it, agree with it, justify it, be indifferent to it, or resign themselves to it.
Acceptance is none of these things. You can dislike something, see it as unjustified and continue to prefer that it not exist. You can be concerned about it. You can take action to change it, if change is possible. But you can still accept it by rejecting the idea that it should not exist and that it absolutely must be changed.
Why acceptance is important to stress management
Hurting yourself does not change what you dislike, and will only take away energy better used to confront and solve problems. By reducing the intensity of your bad feelings, you will be less disabled by them. Acceptance can, paradoxically, increase your chances of changing what you dislike!
Acceptance will help you tolerate what you cannot change, and avoid adding unnecessary emotional pain to the unpleasantness of the situation itself.
Acceptance, finally, will help you avoid wasting time and energy and risking your emotional or physical health by striving for what is unattainable.
Developing acceptance of reality
Take note of non-accepting thoughts and behaviour. Watch out for:
Believing that people or things should be different to how they are; that it is awful and intolerable when things are not as they should be; that the world should be a fair place; that one should always be treated fairly.
Feeling angry but unable to do anything.
Needing to get other people to admit they are wrong, or avoiding acceptance because it might mean giving away a sense of self-rightness.
Keep reality in perspective. When facing an unpleasant development in your life:
Use the time-projection technique.
Ask Is this situation, event or possibility really so bad for me?
Develop a catastrophe scale.
Query yourself: How much do I really need to upset myself over this?
Challenge your demands that reality not be as it is. Ask yourself:
Can I really change (this person, this situation, etc.)?
Though I would prefer that be different to how it is, where is it written that it should be?
Why must this not happen?
Is demanding that this person change going to make them change – or would I be better to try and understand how they see things and then attempt to talk with them?
Practice acceptance:
Regularly remind yourself that human beings are fallible and not perfectible.
Don’t retaliate when people do things you dislike.
See the world for what it really is (and always has been) – imperfect.
Practice being satisfied with compromises and less than perfect solutions to problems.
To sum up
We can sum up our discussion of acceptance – and in fact all the rational principles – with a paraphrase of a well-known saying. It suggests that to achieve happiness, there are three things to strive for: the courage to change the things we can, the serenity to accept the things we cant – and the wisdom to know the difference.
One last thing. Dont make these principles into demands. They are ideals. Probably no-one could practice them all consistently. Rather than see them as absolute mustsfor managing your stress, use them as guidelines to a better life.

Business Process Re-engineering, Objectives, Steps, Benefits

Business Process Re-engineering (BPR) fundamentally transforms an organization’s processes to achieve significant improvements in critical performance metrics. BPR involves rethinking and redesigning workflows and business processes from the ground up, aiming to enhance efficiency, reduce costs, and improve quality. By focusing on outcomes rather than tasks, BPR often leads to radical changes in how work is done, potentially resulting in up to a 30-50% improvement in process performance. Successful BPR initiatives require strong leadership, a clear vision, and employee engagement to overcome resistance and ensure alignment with organizational goals.

Objectives of Business Process Re-engineering:

  • Improving Efficiency

One of the primary objectives of BPR is to enhance operational efficiency. By analyzing and redesigning workflows, organizations can eliminate redundancies and streamline processes. This leads to faster turnaround times, reduced resource consumption, and ultimately, lower operational costs.

  • Enhancing Quality

BPR aims to improve the quality of products and services by identifying and addressing flaws in existing processes. By focusing on quality improvement, organizations can increase customer satisfaction and loyalty, which are critical for long-term success. This might involve implementing standardized procedures and using technology for better accuracy.

  • Increasing Flexibility

In today’s rapidly changing business environment, organizations must be agile. BPR encourages the creation of flexible processes that can quickly adapt to new market conditions, customer needs, or technological advancements. This flexibility allows companies to respond promptly to opportunities and challenges, maintaining a competitive edge.

  • Boosting Customer Satisfaction

BPR is to enhance customer experience. By re-engineering processes to be more customer-centric, organizations can provide better service, reduce response times, and meet customer needs more effectively. Increased customer satisfaction not only fosters loyalty but also attracts new clients through positive word-of-mouth.

  • Leveraging Technology

BPR emphasizes the integration of modern technologies to automate and optimize processes. By adopting new technologies, organizations can improve communication, data management, and workflow efficiency. This can result in significant cost savings and productivity gains, allowing employees to focus on higher-value tasks.

  • Fostering Innovation

BPR encourages a culture of innovation within the organization. By rethinking established processes, organizations can identify new opportunities for improvement and growth. This objective supports the development of creative solutions and innovative products, helping companies stay ahead of competitors.

  • Aligning with Strategic Goals

BPR seeks to align business processes with the overall strategic goals of the organization. By ensuring that processes support the broader objectives, companies can achieve greater coherence and synergy in their operations. This alignment facilitates better decision-making and resource allocation, ultimately driving organizational success.

Steps of Business Process Re-engineering:

  • Identify Processes for Re-engineering

Start by identifying which processes need re-engineering. This involves analyzing current workflows to pinpoint inefficiencies, bottlenecks, or areas that do not align with organizational goals. Prioritize processes that will have the most significant impact on performance and customer satisfaction.

  • Define Objectives and Goals

Clearly articulate the objectives of the re-engineering effort. Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with the organization’s strategic vision. These goals will guide the re-engineering process and help measure success.

  • Assemble a Cross-Functional Team

Form a team that includes members from various departments affected by the process. A cross-functional team brings diverse perspectives and expertise, which is crucial for understanding the complexities of the existing processes and for designing effective solutions.

  • Analyze Current Processes

Conduct a thorough analysis of the existing processes to understand how they function. Use tools like process mapping, flowcharts, or value stream mapping to visualize workflows. Identify inefficiencies, redundancies, and areas for improvement by examining how work is currently performed.

  • Design New Processes

Based on the analysis, design new, streamlined processes that eliminate inefficiencies and enhance performance. Focus on creating processes that are customer-centric, leveraging technology and best practices. Ensure the new design aligns with the established objectives and goals.

  • Implement Changes

Develop a detailed implementation plan that outlines the steps, timelines, and resources needed to execute the new processes. Communicate the changes to all stakeholders, and provide training and support to ensure a smooth transition. This step often requires strong leadership to guide the organization through the change.

  • Monitor and Evaluate

After implementation, continuously monitor the performance of the new processes against the established metrics and goals. Gather feedback from employees and customers to assess the effectiveness of the changes. Use this data to identify areas for further improvement and make necessary adjustments.

  • Continuous Improvement

BPR is not a one-time effort but a continuous process. Foster a culture of continuous improvement by regularly reviewing processes and seeking feedback. Encourage innovation and adaptability to ensure that the organization remains responsive to changing market conditions and customer needs.

Benefits of Business Process Reengineering:

  • Increased Efficiency

One of the most immediate benefits of BPR is improved efficiency. By re-evaluating and redesigning processes, organizations can eliminate redundant steps and streamline workflows. This leads to faster execution of tasks and better utilization of resources, resulting in lower operational costs.

  • Enhanced Quality

BPR focuses on identifying and rectifying process flaws, which can lead to higher quality products and services. By implementing standardized processes and best practices, organizations can reduce errors and improve consistency. Enhanced quality not only boosts customer satisfaction but also strengthens the organization’s reputation.

  • Greater Customer Satisfaction

BPR prioritizes customer needs by creating processes that are more responsive and tailored to client expectations. By reducing response times and improving service delivery, organizations can enhance the overall customer experience. Increased customer satisfaction fosters loyalty and can lead to repeat business and referrals.

  • Flexibility and Agility

In a dynamic business environment, the ability to adapt quickly is crucial. BPR enables organizations to design flexible processes that can easily accommodate changes in market conditions, customer demands, or technological advancements. This agility allows businesses to seize new opportunities and respond to challenges more effectively.

  • Cost Reduction

Through the elimination of inefficiencies and redundancies, BPR can lead to significant cost savings. Organizations can reduce labor costs, minimize waste, and optimize resource allocation. Lower operational costs improve the bottom line and enable reinvestment in growth initiatives.

  • Improved Employee Morale

Streamlined processes reduce frustration among employees caused by bureaucratic hurdles and inefficiencies. When employees work in an environment with clear, efficient processes, their productivity increases, leading to higher job satisfaction and morale. Engaged employees are more likely to contribute positively to the organization.

  • Innovation and Competitive Advantage

BPR encourages a culture of innovation by challenging existing practices and promoting creative thinking. Organizations that embrace BPR are more likely to identify new opportunities and develop innovative products or services. This focus on innovation can provide a significant competitive advantage in the marketplace.

Challenges of Business Process Reengineering:

  • Resistance to Change

One of the most significant hurdles in BPR is employee resistance. Many individuals are comfortable with established routines and may view changes as threats to their job security or work processes. Overcoming this resistance requires effective communication, involvement, and change management strategies to foster buy-in from all levels of the organization.

  • Lack of Clear Vision

BPR initiatives can falter without a clear vision and objectives. If the goals of the reengineering process are not well-defined or communicated, employees may lack direction, leading to confusion and ineffective implementation. Establishing a clear and compelling vision is essential for aligning efforts and motivating the team.

  • Insufficient Leadership Support

Successful BPR requires strong leadership commitment and support. Without active engagement from top management, initiatives may lack the necessary resources, authority, and visibility. Leaders must champion the change, provide direction, and demonstrate commitment to the reengineering process for it to gain traction.

  • Inadequate Training and Skills

Reengineering processes often require new skills and knowledge. If employees are not adequately trained to adapt to new systems, technologies, or workflows, the implementation can suffer. Organizations must invest in comprehensive training programs to equip employees with the skills needed to succeed in the transformed environment.

  • Complexity of Processes

Analyzing and redesigning complex processes can be overwhelming. Organizations may struggle to identify all variables and interdependencies within their existing workflows. This complexity can lead to incomplete assessments and poorly designed processes, undermining the effectiveness of the reengineering effort.

  • Scope Creep

BPR projects progress, there is a risk of scope creep, where the focus expands beyond the original objectives. This can lead to resource overextension, delays, and confusion about priorities. Organizations must maintain a disciplined approach, ensuring that the scope of the project remains focused and aligned with strategic goals.

  • Measurement and Evaluation Challenges

Measuring the success of BPR initiatives can be difficult. Organizations may struggle to define appropriate metrics or benchmarks to evaluate performance improvements effectively. Without clear metrics, it can be challenging to assess the impact of changes and make necessary adjustments, leading to potential stagnation or regression.

Path Goal Theory, Assumptions, Behaviors, Factors, Strengths, Criticism

The Path-Goal Theory of leadership was developed by Robert House in 1971. This theory is based on the premise that a leader’s primary role is to clear the path for subordinates so they can achieve their goals. The name “Path-Goal” comes from its central idea: leaders influence followers by providing the necessary guidance, support, and resources, thus making it easier for them to reach their objectives. Unlike earlier theories that emphasize leader traits or fixed styles, Path-Goal Theory highlights flexibility, suggesting that leaders should adapt their behaviors to suit the needs of their team and the environment.

Core Assumptions of Path-Goal Theory

  • Leader Behavior Impacts Subordinate Satisfaction and Performance:

Leaders must exhibit behaviors that enhance follower satisfaction and increase productivity. A leader’s behavior should complement, not replace, the work environment.

  • Adaptive Leadership:

Different tasks, environments, and individual characteristics require different leadership styles. Leaders must assess situational factors and adjust their behavior accordingly.

  • Subordinate Motivation:

Leaders play a crucial role in motivating their subordinates by clarifying the path to achieving goals, removing obstacles, and offering rewards for successful task completion.

Leader Behaviors in Path-Goal Theory:

The theory identifies four distinct leadership styles, each suited to different situations:

  • Directive Leadership:

This style involves giving clear instructions about what tasks need to be done, how they should be performed, and the expected outcomes. It is most effective in environments where tasks are complex or ambiguous, and subordinates need clear guidance.

Example: A project manager providing detailed steps to a team working on a complicated project.

  • Supportive Leadership:

Supportive leaders show concern for the well-being of their subordinates. They foster a friendly and inclusive work environment, which helps reduce stress and increase job satisfaction. This style is most effective when tasks are monotonous or stressful.

Example: A customer service manager offering emotional support to employees dealing with difficult customers.

  • Participative Leadership:

Participative leaders involve subordinates in decision-making processes. This style works best in environments where tasks require high levels of commitment and creativity. By seeking input, leaders make employees feel valued, which increases their engagement.

Example: A marketing manager involving the team in developing a new campaign strategy.

  • Achievement-Oriented Leadership:

Achievement-oriented leaders set high expectations and encourage subordinates to perform at their best. They show confidence in their team’s abilities and push them to take on challenging tasks. This style is most effective when subordinates are highly skilled and motivated.

Example: A sales manager setting ambitious sales targets and motivating the team to exceed them.

Key Situational Factors

Path-Goal Theory emphasizes the importance of situational factors that influence leadership effectiveness. These factors are divided into two main categories:

  1. Subordinate Characteristics:
    • Ability Level: Leaders need to adjust their style based on the skill and competence of their subordinates. For example, a highly skilled team may benefit from an achievement-oriented style, while a less experienced team may require a directive approach.
    • Locus of Control: Individuals with an internal locus of control prefer participative leadership, as they like to be involved in decision-making. Those with an external locus of control prefer directive leadership, as they rely on external guidance.
    • Experience and Confidence: Experienced employees may prefer less directive and more supportive or participative leadership, whereas less experienced individuals may need clear guidance.
  2. Task and Environmental Characteristics:
    • Task Structure: When tasks are highly structured and routine, supportive leadership can improve morale. In contrast, when tasks are unstructured or complex, directive leadership helps clarify goals and reduce ambiguity.
    • Team Dynamics: The overall cohesiveness and morale of the team can determine which leadership style will be most effective.
    • Workplace Culture: In a participative culture, leaders who involve subordinates in decisions will be more successful, while directive leadership may be more appropriate in hierarchical or bureaucratic environments.

Strengths of Path-Goal Theory

  • Flexibility in Leadership Style:

The theory’s emphasis on adapting leadership behavior based on situational factors makes it highly practical for diverse work environments.

  • Focus on Employee Motivation:

Path-Goal Theory highlights the importance of understanding what motivates employees and adjusting leadership to meet those needs.

  • Enhances Job Satisfaction and Performance:

By providing the right level of support and guidance, leaders can improve both employee morale and productivity.

Criticisms of Path-Goal Theory:

  • Complexity in Application:

The theory requires leaders to continuously assess numerous factors, which can be challenging in dynamic and fast-paced environments.

  • Overemphasis on the Leader’s Role:

Some critics argue that the theory places too much responsibility on the leader for employee success, ignoring other factors such as team dynamics and organizational resources.

  • Limited Empirical Support:

Although widely accepted, empirical evidence supporting the theory’s effectiveness is mixed, with some studies questioning its validity in certain contexts.

Practical Implications for Managers

Path-Goal Theory provides a framework for managers to enhance team performance by adapting their leadership style to the needs of their subordinates and the nature of the tasks. Managers can use this theory to:

  • Assess the competence and motivation of their team members.
  • Identify the level of task complexity and adjust their behavior accordingly.
  • Provide appropriate support, guidance, or autonomy to foster employee growth and satisfaction.
  • Create a work environment where obstacles are minimized, and goals are clearly defined.

Styles of Leadership

Leadership styles can vary significantly based on the personality, preferences, and situational context of leaders. Each leadership style has its own strengths and weaknesses, and effective leaders often adapt their approach based on the needs of the situation and the characteristics of their team members. By understanding the various leadership styles and their implications, leaders can better navigate complex challenges and inspire their teams to achieve success.

  • Autocratic Leadership:

In this style, the leader makes decisions independently without seeking input from team members. The leader maintains full control over the decision-making process and often dictates tasks and procedures. While autocratic leadership can be efficient in certain situations, it may lead to low morale and limited creativity among team members.

  • Democratic Leadership:

Democratic leaders involve team members in the decision-making process, soliciting their input, ideas, and feedback. This collaborative approach fosters a sense of ownership and engagement among team members, leading to higher morale and creativity. Democratic leadership promotes teamwork and empowers individuals to contribute to the organization’s goals.

  • Laissez-Faire Leadership:

Laissez-faire leaders adopt a hands-off approach, providing minimal guidance or direction to team members. Instead, they delegate tasks and responsibilities and allow team members to work independently. While laissez-faire leadership can promote autonomy and innovation, it may also lead to confusion and lack of accountability if not properly managed.

  • Transformational Leadership:

Transformational leaders inspire and motivate their followers to achieve common goals by articulating a compelling vision and fostering a sense of purpose and passion. They encourage innovation, creativity, and continuous improvement, empowering individuals to reach their full potential. Transformational leadership promotes collaboration, growth, and organizational change.

  • Transactional Leadership:

Transactional leaders focus on setting clear expectations and goals for their team members and providing rewards and incentives for achieving them. They establish formal structures and processes for performance management, emphasizing accountability and adherence to standards. Transactional leadership can be effective in maintaining stability and achieving short-term objectives but may lack vision and inspiration.

  • Servant Leadership:

Servant leaders prioritize the needs and well-being of their followers, focusing on serving others rather than exerting authority. They cultivate a culture of empathy, humility, and collaboration, putting the interests of their team members first. Servant leadership fosters trust, loyalty, and a sense of community, creating a supportive and inclusive work environment.

  • Charismatic Leadership:

Charismatic leaders possess strong charisma and charm, captivating and inspiring their followers through their personality and vision. They exude confidence, enthusiasm, and optimism, rallying others around their ideas and goals. Charismatic leadership can be highly motivating and engaging but may rely too heavily on the leader’s personality rather than sustainable strategies.

  • Transactional Leadership:

Transactional leaders focus on setting clear expectations and goals for their team members and providing rewards and incentives for achieving them. They establish formal structures and processes for performance management, emphasizing accountability and adherence to standards. Transactional leadership can be effective in maintaining stability and achieving short-term objectives but may lack vision and inspiration.

Vroom’s Expectancy Theory of Motivation

Victor Vroom, a Canadian psychologist, developed the Expectancy Theory of Motivation in the 1960s. This theory offers insights into how individuals make decisions regarding their behavior in the workplace based on their expectations of outcomes. Vroom’s theory suggests that people are motivated to act in certain ways if they believe that their efforts will lead to desired outcomes.

Key Concepts:

  • Expectancy:

Expectancy refers to an individual’s belief about the likelihood or probability that their efforts will lead to successful performance. It reflects the perceived relationship between effort and performance and is influenced by factors such as skills, abilities, resources, and task difficulty. High expectancy indicates a strong belief that effort will result in successful performance, while low expectancy suggests doubt or uncertainty about the connection between effort and performance.

  • Instrumentality:

Instrumentality refers to an individual’s belief about the likelihood or probability that successful performance will lead to desired outcomes or rewards. It reflects the perceived relationship between performance and outcomes and is influenced by factors such as organizational policies, procedures, and past experiences. High instrumentality indicates a strong belief that successful performance will result in desired outcomes, while low instrumentality suggests skepticism or doubt about the connection between performance and outcomes.

  • Valence:

Valence refers to the value or attractiveness that an individual places on desired outcomes or rewards. It reflects the subjective importance or significance of outcomes and is influenced by individual preferences, needs, and goals. High valence indicates a strong preference for desired outcomes, while low valence suggests indifference or lack of interest in the outcomes.

Expectancy Theory Equation:

Vroom’s Expectancy Theory can be expressed mathematically using the following equation:

𝑀𝑜𝑡𝑖𝑣𝑎𝑡𝑖𝑜𝑛 = 𝐸𝑥𝑝𝑒𝑐𝑡𝑎𝑛𝑐𝑦 × 𝐼𝑛𝑠𝑡𝑟𝑢𝑚𝑒𝑛𝑡𝑎𝑙𝑖𝑡𝑦 × 𝑉𝑎𝑙𝑒𝑛𝑐𝑒

According to this equation, an individual’s motivation to perform a particular behavior or engage in a specific task depends on three factors: expectancy, instrumentality, and valence. These factors interact multiplicatively to determine the strength and direction of motivation.

Application of Expectancy Theory:

  • Performance Management:

Expectancy Theory can be applied to performance management practices such as goal-setting, feedback, and rewards. By setting challenging yet achievable goals, providing clear performance expectations, and offering feedback on progress and achievements, organizations can enhance employees’ expectancy beliefs and motivation to perform.

  • Reward Systems:

Organizations can use expectancy theory to design and implement reward systems that reinforce desired behaviors and outcomes. By ensuring that rewards are linked to performance and perceived as fair, equitable, and meaningful by employees, organizations can enhance instrumentality and valence, thereby increasing motivation and engagement.

  • Training and Development:

Expectancy Theory can inform training and development initiatives by emphasizing the importance of providing employees with the necessary skills, resources, and support to succeed. By enhancing employees’ expectancy beliefs through training and development programs, organizations can increase motivation, confidence, and performance.

  • Job Design:

Job design practices such as job enrichment, job rotation, and job crafting can be informed by expectancy theory principles. By providing employees with opportunities for autonomy, skill variety, task significance, and feedback, organizations can enhance expectancy beliefs and motivation to perform challenging and meaningful work.

Criticisms and Limitations:

  • Complexity:

Vroom’s Expectancy Theory is based on a rational decision-making model that assumes individuals are rational, logical, and able to accurately assess the probabilities of outcomes. However, in reality, decision-making processes are often influenced by cognitive biases, emotions, and social factors that may not align with the assumptions of the theory.

  • Limited Predictive Power:

While expectancy theory provides valuable insights into the cognitive processes underlying motivation, its predictive power may be limited in complex organizational settings where multiple factors influence behavior. Factors such as organizational culture, leadership style, and social dynamics may interact with expectancy, instrumentality, and valence to shape employees’ motivation and behavior.

  • Individual Differences:

Expectancy theory assumes that individuals have similar beliefs, preferences, and goals regarding outcomes. However, individuals vary in their motivational needs, personality traits, and situational contexts, which may influence their expectancy, instrumentality, and valence perceptions.

Steps in Control Process

Control in Management refers to the process of monitoring and evaluating performance against established standards and objectives. It involves setting performance benchmarks, measuring actual outcomes, comparing them with targets, and taking corrective actions as needed. The ultimate goal of control is to ensure that organizational activities align with strategic goals, thereby enhancing efficiency and effectiveness.

Control Process involves the following Steps as shown in the figure:

The control process involves several key steps:

  1. Establishing Standards

Standards serve as benchmarks for evaluating performance in business functions and are classified into two categories:

  • Measurable (Tangible) Standards: These standards are quantifiable and expressed in terms of cost, output, time, profit, etc.
  • Non-Measurable (Intangible) Standards: These cannot be quantified monetarily. Examples include manager performance, employee attitudes, and workplace morale.

Establishing these standards simplifies the control process, as control is exercised based on them.

  1. Measurement of Actual Performance

The second step is assessing actual performance levels to identify deviations from established standards. Measuring tangible standards is generally straightforward, as they can be quantified easily. However, evaluating intangible standards, such as managerial performance, can be challenging and may rely on factors like:

  • Employee attitudes
  • Workforce morale
  • Improvements in the work environment
  • Communication with superiors

Performance measurement may also be supported by various reports (weekly, monthly, quarterly, or yearly).

  1. Comparison of Actual Performance with Standards:

Comparing actual performance against planned targets is crucial. A deviation is defined as the gap between actual and planned performance. Managers need to identify two key aspects:

  • Extent of Deviation: Is the deviation positive, negative, or aligned with expectations?
  • Cause of Deviation: Understanding why deviations occurred is vital for effective management.

Managers should focus on critical deviations while overlooking minor ones. For instance, a 5-10% increase in stationery costs may be considered minor, whereas a continuous decline in monthly production signifies a major issue.

Common causes of deviations:

  • Faulty planning
  • Lack of coordination
  • Defective plan implementation
  • Ineffective supervision and communication
  1. Taking Corrective Actions

After identifying the extent and causes of deviations, managers must implement remedial measures. They have two options:

  1. Corrective Measures: Address the deviations that have already occurred.
  2. Revision of Targets: If the corrective actions do not align actual performance with planned targets, managers may choose to adjust the targets.
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