by | Unit 1 [Book] | |
| Marketing, Meaning and Definition, Importance, Functions | VIEW |
| Concept of Marketing | VIEW |
| Approaches of Marketing | VIEW |
| Classification of Markets: | |
| Societal Marketing | VIEW |
| Holistic Marketing | VIEW |
| Relationship Marketing | VIEW |
| Integrated Marketing | VIEW |
| Internal Marketing | VIEW |
| Performance Marketing | VIEW |
| Unit 2 [Book] | |
| Marketing Environment | VIEW |
| Micro Environment | VIEW |
| Macro Environment | VIEW |
| Meaning Demographic, Economic, Natural, Political, Legal and Socio-cultural Environments | VIEW |
| Market Segmentation, Meaning, Definition, Importance | VIEW |
| Bases of Market Segmentation | VIEW |
| Target Marketing | VIEW |
| Market Positioning | VIEW |
| Niche Marketing | VIEW |
| Unit 3 [Book] | |
| Marketing Mix. | VIEW |
| Components (Ps) of Marketing Mix, Meaning and Elements | VIEW |
| Product Mix. | VIEW |
| Product Line | VIEW |
| Product Life Cycle (PLC) | VIEW |
| Product Planning | VIEW |
| New Product Development | VIEW |
| Branding | VIEW |
| Packaging | VIEW |
| Labelling | VIEW |
| Product Positioning | VIEW |
| Product Differentiation Concept and Importance | VIEW |
| Pricing, Factors Influencing Pricing | VIEW |
| Methods of Pricing | VIEW |
| Unit 4 [Book] | |
| Principles and Drivers of New Marketing Environment | VIEW |
| Web 2.0-Digital Media Industry | VIEW |
| Reaching Audience Through Digital Channels | VIEW |
| Traditional Marketing and Digital Marketing | VIEW |
| Introduction to Online Marketing Environment | VIEW |
| Dotcom Evolution | VIEW |
| Internet Relationships | VIEW |
| Business in Modern Economy | VIEW |
| Integrating E-Business to an Existing Business Model | VIEW |
| Concept of Digital Marketing | VIEW |
| Online Marketing Mix | VIEW |
| SoLoMo (Social-Local-Mobile) | VIEW |
| Social Media Sites and Monetization | VIEW |
| Careers in Social Media Marketing | VIEW |
| E- Commerce | VIEW |
| M-Commerce | VIEW |
| Online Content Development and Keyword Optimization | VIEW |
| Unit 5 [Book] | |
| Meaning, Importance, Benefits and Process on Omnichannel Marketing | VIEW |
| Content Marketing | VIEW |
| Story Telling Marketing | VIEW |
| Influencer Marketing | VIEW |
| Experiential Marketing | VIEW |
| Voice Search and Smart Speaker Marketing | VIEW |
| Augmented Reality (AR) and Virtual Reality (VR) Marketing | VIEW |
| Programmatic Advertising | VIEW |
| Sensory Marketing | VIEW |
| Neuro Marketing | VIEW |
| Consumer Socialization and its Landscape | VIEW |
| Ethics in Marketing, Meaning, Importance | VIEW |
| Role of ethics in Marketing | VIEW |
| Marketing Ethics in the Digital Age | VIEW |
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