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31st December 2021
By
indiafreenotes
Value Innovation Value innovation is a process in which a company introduces new technologies or upgrades that are designed to…
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31st December 2021
By
indiafreenotes
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer’s evaluation of the benefits and…
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30th December 2021
By
indiafreenotes
Business markets need to be segmented like consumer markets geographically or by benefits sought, user status, usage rate, and loyalty…
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30th December 2021
By
indiafreenotes
4 levels of market segmentation are: Mass Marketing or Undifferentiated Marketing Mass marketing refers to the strategy of targeting the…
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30th December 2021
By
indiafreenotes
Prices set by a company do not always remain the same. Over time, the original price established for almost any…
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30th December 2021
By
indiafreenotes
Companies are bound to face market situations where they are required to initiate price changes. It means, either they are…
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30th December 2021
By
indiafreenotes
Stage 1: Business Strategy Review At this stage we must review and understand the vision, mission, values and strategic orientation…
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30th December 2021
By
indiafreenotes
A product range refers to variations of a single product that are made in order to create similar yet distinctly…
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30th December 2021
By
indiafreenotes
While changing price of any products, many reactions may come from concerned sides. At first reaction may come from consumers.…
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30th December 2021
By
indiafreenotes
The integration of marketing channels involves a process known as multi-channel retailing. Multi-channel retailing is the merging of retail operations…
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