by | Unit 1 Introduction to International Marketing & Trade {Book} | ||
| Meaning, Features of International Marketing, Need and Drivers of International Marketing | VIEW | |
| Process of International Marketing, Phases of International Marketing | VIEW | |
| Benefits of International Marketing | VIEW | |
| Challenges of International Marketing | VIEW | |
| Difference between Domestic and International Marketing | VIEW | |
| Different Orientations of International Marketing: EPRG Framework | VIEW | |
| Entering International Markets: | VIEW | |
| Exporting | VIEW | VIEW |
| Licensing | VIEW | |
| Franchising | VIEW | |
| Mergers and Acquisition | VIEW | |
| Joint Ventures | VIEW | |
| Strategic Alliance | VIEW | |
| Wholly Owned Subsidiaries | VIEW | |
| Contract Manufacturing | VIEW | |
| Turnkey Projects | VIEW | |
| Concept of Globalization | VIEW | VIEW |
| Introduction to International Trade: Concept of International Trade | VIEW | VIEW |
| Barriers to Trade: Tariff and Non-Tariff | VIEW | |
| Trading Blocs: SAARC, ASEAN, NAFTA | VIEW | |
| European Union | VIEW | |
| OPEC | VIEW | |
| Unit 2 International Marketing Environment and Marketing Research {Book} | ||
| a) International Marketing Environment | VIEW | |
| Economic Environment: International Economic Institution: | ||
| World Bank | VIEW | |
| IMF | VIEW | |
| IFC | VIEW | |
| International Economic Integration: | ||
| Free Trade Agreement | VIEW | |
| Customs Union | VIEW | VIEW |
| Common Market | VIEW | |
| Economic Union | VIEW | |
| Political Environment: Political System (Democracy, Authoritarianism, Communism), Political Risk, Political Instability, Political Intervention | VIEW | |
| Legal Environment: Legal Systems (Common Law, Civil Law, Theocratic Law), Legal Differences, Anti-Dumping Law and Import License | VIEW | |
| Cultural Environment: Concept, Elements of Culture (Language, Religion, Values and Attitude, Manners and Customs, Aesthetics and Education), HOFSTEDE’s Six Dimension of Culture, Cultural Values (Individualism v/s Collectivism) | VIEW | |
| b) Marketing Research: Introduction, Need for Conducting International Marketing Research, International Marketing Research Process, Scope of International Marketing Research, IT in Marketing Research | VIEW | |
| Unit 3 International Marketing Mix {Book} | ||
| International Product Decision | VIEW | |
| International Product Line Decisions | VIEW | |
| Product Standardization v/s Adaptation Argument | VIEW | |
| International Product Life Cycle | VIEW | |
| Role of Packaging and Labelling in International Markets | VIEW | |
| Branding Decisions in International Markets | VIEW | |
| International Market Segmentation and Targeting, Positioning | VIEW | |
| b) International Pricing Decision | VIEW | |
| Concept of International Pricing, Objectives of International Pricing, Factors Affecting International Pricing | VIEW | |
| International Pricing Methods: Cost Based, Demand Based, Competition Based, Value Pricing, Target Return Pricing and Going Rate Pricing | VIEW | |
| International Pricing Strategies: Skimming Pricing, Penetration Pricing, Predatory Pricing | VIEW | |
| International Pricing Issues: Gray Market, Counter Trade, Dumping, Transfer Pricing | VIEW | |
| c) International Distribution Decisions | ||
| Concept of International Distribution Channels, Types of International Distribution Channels | VIEW | |
| Factors Influencing Selection of International Distribution Channel | VIEW | |
| d) International Promotion Decisions: | ||
| Concept of International Promotion Decision | VIEW | VIEW |
| Planning International Promotional Campaigns: Steps: Determine the Target Audience, Determine Specific Campaigns | VIEW | |
| Determine Budget | VIEW | |
| Determine Message | VIEW | VIEW |
| Determine Campaign Approach | VIEW | VIEW |
| Determine Campaign Effectiveness | VIEW | VIEW |
| Standardization V/S Adaptation of International Promotional Strategies | VIEW | VIEW |
| International Promotional Tools/Elements | VIEW | |
| Unit 4 Developments in International Marketing {Book} | |
| a) Introduction: Developing International Marketing Plan: | VIEW |
| Preparing International Marketing Plan | VIEW |
| Examining International Organisational Design | VIEW |
| Controlling International Marketing Operations | VIEW |
| Devising International Marketing Plan | VIEW |
| b) International strategies: | |
| Need for International Strategies, Types of International Strategies | VIEW |
| c) International Marketing of Services: | |
| Concept of International Service Marketing, Features of International Service Marketing, Need of International Service Marketing | VIEW |
| Drivers of Global Service Marketing, Advantages and Disadvantages of Global Service Marketing, Service Culture | VIEW |
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