Resume Writing and Corporate Communication LU BBA 2nd Semester NEP Notes

Unit 1 Communication
Role of Communication, Defining and Classifying Communication VIEW
Purpose of Communication VIEW
Process of Communication VIEW
Characteristics of Successful Communication VIEW VIEW
Importance of Communication in Management VIEW
Communication Structure in Organization VIEW
Communication in crisis VIEW VIEW
7C’s of Communication VIEW
Barriers to effective communication VIEW
Forms of Communication: One-to-one informal and formal VIEW
Unit 2
Non-Verbal Communication: Relevance and effective usage, Para language, Chronemics, Haptics Proxemics, Body language, Object language VIEW VIEW
Listening Skills: The process, importance VIEW
Types of listening Skills VIEW
Effective Listening Principles VIEW
Effective Listening Barriers VIEW
Enhancing Listening Skills: Paraphrasing, Summarizing Guidelines to increase listening, Activities to enhance listening VIEW
Unit 3
Resume Writing VIEW
Cover Letters, Interview Follow Up Letters VIEW
Introduction to Business letters VIEW
Writing Routine and Persuasive letters VIEW
Positive and Negative messages VIEW
Writing memos VIEW
What is a Report purpose, Kinds and Objectives of reports VIEW
Writing Reports VIEW VIEW VIEW
Group discussions VIEW
Interview skills VIEW VIEW
Impact of Technological Advancement on Business VIEW VIEW
Communication networks VIEW
Intranet VIEW
Internet VIEW
e-mails VIEW VIEW
SMS VIEW
Teleconferencing VIEW
Videoconferencing VIEW
Unit 4
Presentation skills VIEW VIEW
Presentation VIEW VIEW
Elements of presentation designing a presentation VIEW
Advanced visual support for business presentation VIEW VIEW
Types of Visual aid VIEW
Negotiation skills, Negotiations VIEW
Nature and need for negotiation VIEW
Factors affecting negotiation VIEW
Stages of Negotiation process VIEW
Negotiation Strategies VIEW

Presentation Skills, Presentation, Elements

Presentation Skills refer to the ability to effectively communicate information to an audience through speech, visuals, and body language. These skills encompass clear articulation, engaging storytelling, proper use of visual aids, and confident delivery. Good presentation skills also involve understanding the audience’s needs, adjusting the content accordingly, and maintaining attention through interaction. Effective presenters are able to organize their ideas logically, convey their message persuasively, and handle questions or interruptions smoothly. Strong presentation skills are essential in various settings, such as business meetings, academic lectures, conferences, and public speaking events, and are crucial for successful communication.

Presentation

Presentation is a method of conveying information, ideas, or arguments to an audience using spoken words, visual aids, and sometimes interactive elements. It is typically structured with an introduction, main content, and conclusion, aimed at educating, informing, persuading, or entertaining the audience. Presentations can be formal or informal, and the speaker may use various tools such as slides, videos, charts, and graphs to enhance understanding. Effective presentations require clarity, engagement, and strong delivery skills to capture and maintain the audience’s attention while ensuring the message is communicated effectively. They are commonly used in business, education, and public speaking.

Elements of effective Presentation:

Effective presentations require several key elements to ensure that the message is communicated clearly and engages the audience. Below are the essential elements of an effective presentation:

1. Clear Objective

The presentation should have a clear purpose or objective. The speaker must define the goal of the presentation, whether it is to inform, persuade, entertain, or motivate the audience. A focused objective ensures that the message remains on track and that the audience understands the purpose from the start.

2. Audience Understanding

Understanding the audience’s interests, needs, and expectations is crucial. Tailoring the presentation to meet the audience’s level of knowledge and engagement style ensures the content is relevant and resonates with them. Adjust the tone, vocabulary, and examples based on the audience’s background and preferences.

3. Structure and Organization

An effective presentation follows a logical structure:

  • Introduction: A compelling opening to grab attention and introduce the topic.
  • Body: The main content, divided into clear, digestible sections, with each point supported by facts, examples, or visuals.
  • Conclusion: A strong closing that summarizes key points, reinforces the main message, and provides a call to action or reflection.

4. Clarity and Simplicity

The content should be clear and easy to understand. Avoid jargon, unnecessary details, and complex explanations that might confuse the audience. Use simple language and focus on key points to make the message accessible to everyone. Clear, concise communication ensures that the audience can easily follow the presentation.

5. Visual Aids

Visual aids like slides, charts, graphs, and images can enhance understanding and retention of information. They should complement the speaker’s message, not overwhelm it. Well-designed visuals help clarify complex ideas and keep the audience engaged. However, it’s important not to rely too heavily on visuals—verbal communication should remain the primary means of delivery.

6. Engagement and Interaction

Engaging the audience throughout the presentation is vital. This can be done through storytelling, asking questions, encouraging participation, and using humor where appropriate. Interaction keeps the audience involved and makes the presentation more memorable. Responding to the audience’s reactions and feedback helps maintain a dynamic atmosphere.

7. Body Language

Non-verbal communication plays a significant role in an effective presentation. The speaker should maintain good posture, make eye contact, and use gestures to emphasize points. Positive body language conveys confidence and helps establish rapport with the audience. It also ensures that the message is delivered with impact and sincerity.

8. Voice Control

The speaker’s voice is a powerful tool in holding the audience’s attention. Effective use of tone, pitch, volume, and pace helps convey enthusiasm, importance, and emotion. Varying these elements prevents monotony and ensures that key points are emphasized. Pausing at appropriate moments allows the audience to absorb information.

9. Practice and Preparation

A well-prepared presenter is more confident and effective. Practicing the presentation multiple times allows the speaker to refine delivery, check timing, and anticipate questions. It also helps in identifying any weak spots in the content or structure. Thorough preparation ensures smooth delivery and minimizes the chance of errors or nervousness.

10. Confidence and Poise

Confidence is key to an impactful presentation. A confident speaker is perceived as more credible and persuasive. Confidence comes from preparation, practice, and experience. Remaining poised, even in the face of challenges, helps maintain the speaker’s authority and ensures the audience remains engaged and trusting.

11. Time Management

An effective presentation should be well-paced and respect the audience’s time. It’s important to stick to the allotted time and avoid rushing or dragging out the presentation. Good time management ensures the speaker covers all essential points without losing the audience’s attention or overwhelming them with too much information.

Verbal Communication Meaning, Importance, Characteristics, Effectiveness

Verbal Communication refers to the use of words, either spoken or written, to convey information, ideas, or emotions between individuals. It is one of the most common forms of communication and includes conversations, speeches, emails, phone calls, and other forms of written correspondence. Effective verbal communication involves clarity, tone, pitch, and vocabulary, as well as active listening skills. It enables individuals to express thoughts, share knowledge, ask questions, and engage in discussions. Verbal communication can be formal or informal, depending on the context, and plays a vital role in building relationships, conveying messages, and ensuring understanding.

Importance of Verbal Communication:

  • Facilitates Clear and Direct Expression

Verbal communication allows individuals to express their thoughts, ideas, and emotions clearly and directly. Unlike non-verbal communication, which can be ambiguous, verbal communication provides an explicit means to convey specific messages. It enables the speaker to articulate their point of view, ensuring that listeners receive the information as intended. This is particularly important in professional environments where precision is required to avoid misunderstandings or errors. By using the right words, tone, and language, individuals can effectively communicate their messages, enhancing clarity and comprehension.

  • Promotes Understanding and Reduces Miscommunication

Verbal communication helps ensure that both the sender and the receiver understand each other. In a conversation, feedback is immediate, allowing for real-time clarification and the opportunity to ask questions if something is unclear. This dynamic exchange reduces the likelihood of misunderstandings that can arise from misinterpreting body language or non-verbal cues. For instance, in a business meeting, team members can ask follow-up questions to ensure they fully understand the instructions or objectives, thus minimizing errors in execution and improving overall team performance.

  • Encourages Engagement and Interaction

Verbal communication fosters engagement and interaction between individuals, making it easier to build connections and relationships. It enables open dialogue, where both parties can exchange ideas, ask questions, and provide feedback. This interactive nature promotes collaboration and teamwork, especially in work settings where ideas need to be shared and discussed openly. In social settings, verbal communication also plays a vital role in maintaining relationships by facilitating conversations, sharing experiences, and strengthening bonds between individuals.

  • Enhances Professionalism and Authority

In professional and business settings, verbal communication is crucial for establishing authority, presenting ideas, and leading discussions. A well-delivered presentation, for example, can influence an audience’s perception of expertise, professionalism, and leadership. Clear and confident verbal communication demonstrates competence, enabling individuals to effectively lead teams, negotiate deals, and manage projects. Additionally, verbal communication in the form of formal emails, reports, or presentations is often essential for establishing credibility and making a strong impression in the workplace.

  • Improves Conflict Resolution

Verbal communication plays a significant role in resolving conflicts by enabling individuals to address misunderstandings or disagreements directly. Through calm, respectful, and clear dialogue, parties involved in a conflict can express their concerns, listen to each other’s viewpoints, and work toward a mutually agreeable solution. When emotions are high, effective verbal communication can defuse tense situations, allowing for constructive conversations that lead to resolution. In professional environments, this is especially important to maintain healthy working relationships and prevent conflicts from escalating.

  • Facilitates Learning and Knowledge Sharing

Verbal communication is essential in educational and training contexts, where knowledge transfer is the primary goal. Teachers, trainers, and mentors rely on verbal communication to convey lessons, instructions, and information in a clear and structured manner. Additionally, it enables students and employees to ask questions, participate in discussions, and engage with the content more effectively. Verbal communication fosters a two-way exchange of ideas, facilitating deeper learning, enhancing comprehension, and promoting active participation in the learning process.

Characteristics of Verbal Communication

(i) Mediums

Verbal communication is either face-to-face or public. Communicating face-to-face allows communicators to exchange ideas back and forth freely, while public speaking allows the back and forth exchange of ideas only in certain circumstances, like a classroom setting or during a question and answer session. However, in order to keep information flowing smoothly and clearly between the speaker and the audience, rules have to be negotiated as to when each individual can speak. Verbal communication does not just involve speech, since written communication conveys a specific idea and is a part of verbal communication.

(ii) Sound

At birth, everyone has the ability to make sounds. Some sounds have nothing to do with language or words, such as laughing, crying and yelling. Despite that, people with different languages can understand the emotion that the individual is communicating. Emotions and attitudes can also be communicated through the tone of the words. People have a tendency to show how they feel about the subject or the audience through the tone they present. Tone can completely shift the meaning of an uttered statement. For instance, if a statement is said sarcastically, others will likely believe the opposite of what is said.

(iii) Words

At some point, children learn how to put sounds into words. Words are sounds that are produced in such a way that people can distinguish them from other sounds. Not everyone will necessarily know the meaning of each individual word, so those wishing to communicate verbally need to make sure that those they’re speaking to understand the intended meaning of the word.

(iv) Language

Languages are created when meaning is assigned to words. The language that a child is exposed to is the language that the child picks up. Individuals who want to verbally communicate to others speaking another language must not only learn the language but also understand how these words are used in common speech. For instance, a person learning English might know that accelerated is a synonym for fast but needs to understand that accelerated means a specific type of fast in which an individual is performing an action faster than before.

(v) Etiquette

In addition to understanding, different cultures have systems of etiquette that determine what is said in order to avoid offending others. For instance, speakers often address their audience as ladies and gentlemen. In face-to-face communication, individuals often refer to each other as sir and madam.

Effectiveness of Verbal Communication:

Effectiveness of Verbal Communication refers to how well a speaker conveys their message and how clearly it is understood by the listener. The success of verbal communication relies on several factors that ensure the message is transmitted and received without misunderstanding.

  • Clarity and Simplicity

One of the most important factors in effective verbal communication is clarity. The message should be simple, direct, and easy to understand. Avoiding jargon or overly complicated language helps ensure that the listener can follow and comprehend the information being communicated. Clear communication minimizes the chance of confusion and ensures that the message is accurately received. It also helps to structure the message logically, with a clear introduction, body, and conclusion, so the listener can easily grasp the core idea.

  • Appropriate Tone and Pitch

The tone of voice plays a significant role in verbal communication, as it conveys emotion, intent, and emphasis. A warm, friendly tone can foster a positive atmosphere, while a cold or harsh tone might create tension. Adjusting the tone based on the context and the listener’s emotional state is important for effective communication. Similarly, pitch variation helps maintain the listener’s interest and ensures the message is not monotonous. A well-modulated tone can keep the conversation engaging, clear, and responsive to the listener’s needs.

  • Active Listening

Verbal communication is a two-way process that involves both speaking and listening. Active listening is critical to ensuring effective verbal communication. It requires full attention to the speaker, understanding their message, and responding thoughtfully. By practicing active listening, the listener ensures that they correctly interpret the message, leading to more meaningful conversations. Additionally, active listening helps the speaker adjust their message if necessary and fosters mutual understanding. Asking questions, summarizing key points, and providing feedback are essential components of active listening.

  • Body Language and Non-Verbal Cues

Although verbal communication primarily involves spoken or written words, body language and non-verbal cues enhance its effectiveness. A positive, open body posture can reinforce the message and demonstrate attentiveness. On the other hand, crossed arms, lack of eye contact, or distracted body language can undermine verbal communication. Using appropriate facial expressions and gestures can emphasize points, convey emotion, and make the communication more dynamic. These non-verbal elements should align with the spoken message for full effectiveness.

  • Adaptability to the Audience

To ensure that the message resonates, effective verbal communication requires adapting the language and style to the audience’s needs and context. For example, the way you communicate with colleagues may differ from how you speak with clients or superiors. Adjusting the formality of the language, the depth of explanation, and the tone based on the audience ensures that the message is tailored for maximum impact. Being mindful of the listener’s background, knowledge level, and expectations is crucial for effective communication.

  • Confidence and Assertiveness

Effective verbal communication is also marked by the speaker’s confidence. Speaking with authority and assertiveness helps establish credibility and ensures the message is taken seriously. Confidence in delivery reduces hesitation and provides clarity, making the message more persuasive. However, it’s important to balance confidence with respect and humility, as overconfidence can come across as arrogance and diminish the effectiveness of communication. A confident speaker engages the audience and encourages open dialogue.

  • Feedback and Clarification

Feedback is essential for effective verbal communication. It provides an opportunity for the speaker to ensure their message was understood as intended and for the listener to express their thoughts or concerns. In situations where the listener is unclear or has questions, providing clarifications or additional explanations strengthens the communication. Feedback mechanisms like asking for responses, summarizing points, and offering clarifications help to eliminate misunderstandings, creating a more dynamic and productive communication process.

  • Emotional Intelligence

Emotional intelligence (EI) is an important factor in effective verbal communication. It refers to the ability to recognize and manage your emotions as well as the emotions of others. High emotional intelligence enables speakers to choose their words carefully, manage conflict, and build rapport with their audience. Understanding the emotional state of the listener allows the speaker to tailor their message in a way that resonates and is empathetic, improving the overall effectiveness of the interaction.

Listening Skills, Process, Importance, Types, Approaches, Barriers

Listening Skills refer to the ability to actively and attentively receive, understand, and respond to spoken information. It involves not only hearing words but also comprehending their meaning, retaining key points, and responding appropriately. Effective listening requires focus, patience, and the ability to interpret both verbal and non-verbal cues. Active listening, where the listener fully engages by making eye contact, providing feedback, and asking clarifying questions, enhances communication, fosters better understanding, and helps build stronger relationships, both in personal and professional contexts.

Process of Listening Skills:

  • Receiving

The first step in the listening process is receiving the sound or message. This involves hearing the words or sounds that the speaker is conveying. It requires the listener to pay attention and be in a suitable environment to minimize distractions. At this stage, the listener’s focus should be on capturing the message, so they are ready to comprehend the information being shared.

  • Understanding

Once the message is received, the next step is understanding what is being communicated. The listener processes the words, phrases, and ideas in order to make sense of the message. Understanding involves not just recognizing the words but also interpreting the context, tone, and non-verbal cues (like body language or facial expressions) that accompany the spoken words. This stage requires background knowledge, context awareness, and cognitive effort to decode the message.

  • Remembering

For effective listening, the listener must retain the information that has been communicated. This step involves storing the message in memory for later recall. Remembering is crucial because it allows the listener to make sense of the entire conversation and respond appropriately. The ability to recall key points from a conversation, meeting, or lecture ensures that important information is not forgotten and can be applied in future discussions or decisions.

  • Evaluating

Evaluating involves critically analyzing the message received. This step requires the listener to assess the validity, logic, and relevance of the information. It is an active, judgment-based process where the listener may question the speaker’s arguments, detect biases, or look for inconsistencies. In professional settings, evaluating helps in determining whether the speaker’s message aligns with one’s goals, values, or objectives. It also helps in identifying areas for further clarification or action.

  • Responding

Responding is the final step in the listening process. It involves providing feedback to the speaker to show understanding, agreement, or the need for clarification. Responses can be verbal (e.g., asking questions, making comments) or non-verbal (e.g., nodding, maintaining eye contact). A good response demonstrates active listening and helps build effective communication. In this stage, the listener may ask questions, paraphrase the message to confirm understanding, or offer suggestions or opinions based on the received message.

  • Feedback Loop

In many cases, the process of listening is continuous, creating a feedback loop. The listener’s response can prompt the speaker to provide further clarification, making the process iterative. This loop helps ensure that communication is clear, accurate, and engaging. When both the speaker and listener are involved in a back-and-forth exchange, it enhances mutual understanding and ensures that the message is being received and interpreted correctly.

Importance of Listening Skills:

  • Enhances Understanding and Clarity

Active listening ensures that the message being communicated is fully understood. By giving undivided attention to the speaker, listeners can grasp not only the words but also the context, tone, and non-verbal cues, which aid in accurate comprehension. Misunderstandings often occur when listening is passive or distracted, but by listening attentively, the listener can clarify any doubts immediately. This leads to clearer communication and prevents errors or misinterpretations, particularly in complex discussions, instructions, or business meetings.

  • Strengthens Relationships

Effective listening is key to building strong relationships, whether in personal or professional settings. When individuals feel heard and understood, it fosters trust and respect. In conversations, demonstrating genuine interest through active listening shows empathy and validation, which enhances emotional connections. For example, in a workplace, when employees feel that their concerns are acknowledged by their superiors, it leads to better morale and greater job satisfaction. In personal relationships, active listening helps in resolving conflicts and promoting harmony.

  • Improves Problem Solving and Decision Making

Listening skills are essential when addressing problems or making decisions. By carefully listening to various viewpoints, you can collect all the necessary information and identify key issues. This enables more informed decision-making, as it allows for an analysis of different perspectives. For instance, in a team meeting, when all participants actively listen, they can contribute meaningful ideas, leading to better solutions. Listening prevents rushed decisions based on incomplete information, thus enhancing the quality of outcomes and reducing the likelihood of mistakes.

  • Facilitates Learning and Knowledge Acquisition

Listening is a crucial tool for learning, whether in academic, professional, or personal contexts. It allows individuals to absorb and retain new information. In educational settings, students who develop strong listening skills are better able to comprehend lectures, instructions, and discussions, thereby improving their academic performance. Similarly, in professional settings, employees who listen carefully to training or meetings can acquire new skills and stay up to date with industry trends. Active listening also encourages curiosity and the desire to seek clarification when new concepts are presented.

  • Promotes Effective Communication

Listening is a two-way process that complements speaking. Good listening ensures that the speaker’s message is properly received and responded to in an appropriate manner. When individuals practice good listening skills, they can craft more thoughtful responses, ask insightful questions, and engage in meaningful dialogues. This results in more productive conversations and clearer communication. In situations such as negotiations, customer service, or team collaboration, effective listening ensures that the right message is conveyed and that all parties are on the same page.

  • Helps in Conflict Resolution

Listening skills are crucial in resolving conflicts, as they allow individuals to understand the underlying causes of disagreement. When people feel that they are being listened to, it can diffuse tension and open the door to collaborative problem-solving. In conflicts, listening shows respect for the other party’s perspective and helps identify common ground. By understanding the other person’s point of view, solutions can be found that satisfy everyone involved. In personal relationships, being a good listener can prevent small misunderstandings from escalating into larger issues, maintaining peace and cooperation.

Types of Listening Skills:

  • Active Listening

Active listening is a focused and engaged form of listening where the listener is fully involved in the conversation. It requires paying attention, understanding, responding, and remembering what is being said. Active listening also involves providing feedback, such as nodding, making eye contact, and paraphrasing the speaker’s message to ensure understanding. This type of listening helps foster clear communication, builds trust, and encourages an open exchange of ideas.

  • Reflective Listening

Reflective listening involves repeating or paraphrasing what the speaker has said to confirm understanding. It is a type of active listening where the listener reflects the message back to the speaker to ensure accuracy and show empathy. This form of listening is particularly useful in counseling or conflict resolution, as it helps validate the speaker’s feelings and thoughts, creating a supportive and empathetic environment.

  • Critical Listening

Critical listening is the process of evaluating and analyzing the information being presented. The listener actively assesses the validity, logic, and relevance of the message. This type of listening is commonly used in situations where the listener must make decisions or form judgments based on the information they hear, such as in debates, business meetings, or when evaluating arguments. Critical listening requires focus and a keen understanding of the subject matter.

  • Comprehensive Listening

Comprehensive listening involves understanding and retaining information in order to learn or gain knowledge. It is the type of listening used in educational contexts or when receiving instructions. The listener focuses on absorbing the key points, making sense of the information, and organizing it for future use. This listening skill is essential in academic settings, work training sessions, or when learning new concepts.

  • Empathetic Listening

Empathetic listening is used to understand and connect with the speaker on an emotional level. The listener seeks to understand the speaker’s feelings, experiences, and perspectives without judgment. This type of listening is often used in personal relationships, counseling, and support settings. By listening empathetically, the listener can provide emotional support, foster trust, and promote mutual understanding, which strengthens interpersonal relationships.

  • Selective Listening

Selective listening involves focusing on certain aspects of the conversation while ignoring others. The listener selectively tunes in to the most relevant or important parts of the message, often based on their interests or needs. This type of listening can be effective in situations where the listener needs to focus on specific details, but it can also lead to misunderstandings if important information is ignored or missed. Selective listening is common in multitasking environments or when listening to long or complex discussions.

  • Pretend Listening

Pretend listening, also known as pseudo-listening, occurs when the listener gives the appearance of listening but is not actually engaged in the conversation. The listener may nod, make eye contact, or respond with minimal verbal cues, but their attention is elsewhere. While this may appear polite, it often leads to misunderstandings and miscommunication. Pretend listening can occur when someone is distracted or uninterested in the conversation.

  • Discriminative Listening

Discriminative listening is the most basic form of listening, where the listener differentiates between different sounds, tones, and words. It is primarily focused on identifying and understanding individual components of the message, such as recognizing a speaker’s tone of voice, pitch, or emphasis. Discriminative listening is crucial for distinguishing between similar sounds or words, which is essential in language comprehension and effective communication.

Approaches to Listening Skills:

Listening can be classified from a mere show-off to the wholehearted act:

  1. Pretending to listen

In such listening the listener faces the speaker, across the table or on the phone line, as long as he speaks and then switches off without registering the message. This is mere hearing and not listening.

  1. Selective listening

This is the case when one edits the message as takable and not takable. In the case of an important message, selective listening leads to partial fulfillment of the instructions.

  1. Superficial listening

This is the case when the listener takes in only the words but not the spirit of the message. (Some writers classify this as “attentive listening but this is an ironical term. In the normal sense attentive listening is good, while in this technical sense, “attentive listening” means a mere show off of listening. Another such ironical technical term is “precious writing”, which means overuse or inexpert use of decorative words.)

  1. Emphatic listening

This term conveys full emphasis on the act of listening and taking in the entire message in word and spirit. The listener takes in the tone, the pauses, and the body language related to the words. Emphatic listening is necessary to move from one’s preconceived stand. The listener’s openness makes him ready to be influenced.

  1. Dynamic (mutually creative) listening

Here, listening is a creative process in which the listener contributes to the meaning that is being conveyed. He adds his energy to that of the speaker to generate “synergy.” Collective acts are achieved through dynamic listening. It helps to bring out the best in the speaker.

  1. Intuitive listening

Intuition, hunch or sixth sense is the power that is above reason. It leads to a direct insight into the truth. For an intuitive listener, a mere hint, an undertone or a silence is enough to read the other person’s mind.

Intuition is nurtured when one listens to high quality music or finds natural or meditative solitude. Deep listeners have the power to develop a hunch about what is said. A good mother knows a child’s mood by intuitive listening.

Barriers to Effective Listening:

  1. Poor hearing

If one’s sense of hearing is defective, listening is impaired. On becoming aware of it, one should get medical help.

  1. Listener’s chain of thoughts

The mind is almost always active, thinking its own thoughts. These may become rapid and loud from time to time, marring one’s receptivity.

  1. A too heavy message

Use of jargon or over compression of ideas may make an oral message too heavy for the listener.

  1. Rapid or accented talk

One has this experience when listening for the first time to certain foreign radio stations. While the broadcast is clear to the regular listeners and those at home with the speakers’ accent, for others there is a bar to listening.

  1. Listener’s self-importance or prejudice

If the listener has put himself above the speaker, there is no receptive attitude. There is a “know-all” air in the listener and little regard for the speaker. Also, if the listener conceives a prejudice against the speaker, or has prejudices on the topic of the message, the listening is hindered.

  1. Misunderstanding about the role of a listener

Some listeners may not be aware of what their role in a particular situation is. They may think that it is the speaker’s responsibility to explain everything properly. They may belittle their own role as that of a one-way receiver. They may think that the role of the speaker gives the other party an overriding importance.

  1. Cultural gap

If the speaker and the listener have different cultural habits, the listening may be incomplete. The listener may assign different importance to a word or phrase than is meant. While Orientals are used to an elaborate style of addressing a gathering, westerners are often quite brief about it. But this can be distracting to an easterner.

  1. Preoccupations

Some people listen while eating, drinking or doing handiwork. In such cases the attention is divided. A busy manager, for instance, may try to listen while filing papers or opening the mail. This may mar the listening.

  1. Ego

If the receiver considers him superior and is not willing to listen, this ego problem acts as a stumbling block in the listening process.

7 C’s of Communication

7 C’s of Communication offer a comprehensive framework for effective communication in any context. Developed by Scott M. Cutlip and Allen H. Center in their book “Effective Public Relations,” these principles serve as guiding pillars to enhance clarity, coherence, and impact in conveying messages.

  1. Clarity:

Clarity ensures that the message is understandable to the recipient. Ambiguity can lead to misinterpretation and confusion. Communicators must strive for simplicity and precision in their expression, avoiding jargon or complex language that may hinder comprehension. Clear communication involves organizing thoughts logically and presenting them in a straightforward manner.

For instance, instead of saying, “We might possibly need to revisit the budget,” say, “We need to review the budget.”

  1. Conciseness:

Conciseness involves conveying information succinctly without sacrificing clarity. In today’s fast-paced world, attention spans are limited, making brevity a valuable asset. Communicators should aim to deliver their message efficiently, avoiding unnecessary details or verbosity. Concise communication respects the recipient’s time and enhances the likelihood of engagement.

For example, instead of saying, “In light of the current circumstances, it is my opinion that we should consider alternative options,” say, “Given the situation, we should explore other options.”

  1. Concreteness:

Concreteness entails using specific facts, figures, and examples to substantiate the message. Abstract or vague statements can weaken the impact of communication, whereas tangible evidence adds credibility and relevance. By grounding their message in concrete details, communicators provide clarity and ensure that their points resonate with the audience.

For instance, instead of saying, “Sales were good last quarter,” say, “Sales increased by 15% compared to the previous quarter.”

  1. Correctness:

Correctness pertains to the accuracy and precision of the message. Errors in grammar, spelling, or factual information can undermine credibility and diminish trust. Communicators must meticulously review their content to eliminate mistakes and maintain professionalism. Additionally, adhering to industry-specific terminology and standards reinforces the accuracy of the message.

For example, instead of saying, “The meeting is at 3:00 PM on Monday, May 17th, at the conference room,” say, “The meeting will be held at 3:00 PM on Monday, May 17th, in the conference room.”

  1. Coherence:

Coherence refers to the logical consistency and flow of the message. Information should be presented in a sequential and organized manner, allowing recipients to follow the progression of ideas effortlessly. Transitional phrases and logical connectors facilitate coherence, guiding the audience through the communication process. A coherent message fosters understanding and retention.

For instance, instead of saying, “You need to improve your performance,” say, “Let’s discuss ways to enhance your performance.”

  1. Completeness:

Completeness ensures that the message contains all necessary information for the recipient to grasp its significance fully. Omissions or gaps in communication can lead to misunderstandings or incomplete decision-making. Communicators should address the key aspects of the topic at hand, providing sufficient context and details to support comprehension. Anticipating the audience’s informational needs enhances the completeness of the message.

“Please send me the report,” say, “Please send me the quarterly sales report by Friday, including the analysis section.”

  1. Courtesy:

Courtesy emphasizes the importance of respect and consideration in communication. Politeness, empathy, and sensitivity to the recipient’s feelings contribute to a positive interaction. Courteous communication fosters goodwill and strengthens relationships, even in challenging or contentious situations. Acknowledging the audience’s perspective and demonstrating empathy cultivates a supportive communication environment.

Instead of: “Your presentation was mediocre and lacked enthusiasm.” You could say: “I appreciate the effort you put into your presentation.

Developing 7C’s of Effective Communication through exercises:

1. Clarity

Clarity ensures that the message is clear and easily understood.

  • Exercise: Rewrite the Message
    • Provide participants with a complex or ambiguous message.
    • Ask them to rewrite it in simpler terms while retaining the core meaning.
    • Example: “The utilization of alternative strategies might enhance the output.” Simplify to: “Using different methods may improve results.”
  • Focus: Highlight the importance of plain language, avoiding jargon and ambiguity.

2. Conciseness

Conciseness eliminates unnecessary words, ensuring the message is direct and to the point.

  • Exercise: Trim the Fat
    • Give a paragraph with redundant phrases or unnecessary words.
    • Challenge participants to reduce its length by 50% without losing the message’s meaning.
    • Example: “In today’s modern world, technology has become an essential part of daily life.” Reduce to: “Today, technology is essential.”
  • Focus: Teach participants to avoid over-explaining or repeating ideas.

3. Concreteness

Concreteness ensures that the message is specific and supported by facts or examples.

  • Exercise: Make It Concrete
    • Provide a vague statement, such as “Our product is better than others.”
    • Ask participants to make it concrete by adding specific details, e.g., “Our product reduces energy consumption by 20%, saving $100 annually.”
  • Focus: Emphasize the use of data, facts, and examples for better understanding.

4. Correctness

Correctness ensures the message is free from errors and uses appropriate language.

  • Exercise: Proofreading Challenge
    • Share a passage with intentional grammatical, spelling, and factual errors.
    • Ask participants to identify and correct the mistakes.
    • Example Error: “Their going to the meeting at 3pm.” Correction: “They’re going to the meeting at 3 PM.”
  • Focus: Stress the importance of proofreading and accurate information.

5. Consideration

Consideration involves understanding the audience’s perspective and tailoring the message accordingly.

  • Exercise: Audience Adaptation
    • Provide a scenario and multiple audiences (e.g., professionals, students, or seniors).
    • Ask participants to craft a message for each audience type.
    • Example: Explaining a new app to tech-savvy users vs. older, non-technical users.
  • Focus: Highlight empathy and audience awareness in communication.

6. Courtesy

Courtesy means being respectful and polite, even in disagreement.

  • Exercise: Transform the Tone
    • Provide a rude or impolite email or message.
    • Ask participants to rewrite it in a polite and respectful tone.
    • Example: “You failed to meet the deadline again!” Revised: “I noticed the deadline was missed. Let’s discuss how we can prevent this in the future.”
  • Focus: Foster a positive and professional tone in all communications.

7. Completeness

Completeness ensures the message provides all necessary information.

  • Exercise: Fill in the Gaps
    • Provide an incomplete message or set of instructions.
    • Challenge participants to identify and add missing details.
    • Example: “The meeting is at 3.” Completed: “The meeting is at 3 PM in the conference room. Please bring the sales report.”
  • Focus: Train participants to anticipate the audience’s need for details and clarity.
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