Business use of Data Warehousing

11/01/2021 0 By indiafreenotes

DWH (Data warehouse) is needed for all types of users like:

  • Decision makers who rely on mass amount of data
  • Users who use customized, complex processes to obtain information from multiple data sources.
  • It is also used by the people who want simple technology to access the data
  • It also essential for those people who want a systematic approach for making decisions.
  • If the user wants fast performance on a huge amount of data which is a necessity for reports, grids or charts, then Data warehouse proves useful.
  • Data warehouse is a first step If you want to discover ‘hidden patterns’ of data-flows and groupings.

Most common sectors where Data warehouse is used:


In the Airline system, it is used for operation purpose like crew assignment, analyses of route profitability, frequent flyer program promotions, etc.


It is widely used in the banking sector to manage the resources available on desk effectively. Few banks also used for the market research, performance analysis of the product and operations.


Healthcare sector also used Data warehouse to strategize and predict outcomes, generate patient’s treatment reports, share data with tie-in insurance companies, medical aid services, etc.

Public sector:

In the public sector, data warehouse is used for intelligence gathering. It helps government agencies to maintain and analyze tax records, health policy records, for every individual.

Investment and Insurance sector:

In this sector, the warehouses are primarily used to analyze data patterns, customer trends, and to track market movements.

Retain chain:

In retail chains, Data warehouse is widely used for distribution and marketing. It also helps to track items, customer buying pattern, promotions and also used for determining pricing policy.

Enhances data quality and consistency

A data warehouse converts data from multiple sources into a consistent format. Since the data from across the organization is standardized, each department will produce results that are consistent. This will lead to more accurate data, which will become the basis for solid decisions.


A data warehouse is used in this sector for product promotions, sales decisions and to make distribution decisions.

Hospitality Industry:

This Industry utilizes warehouse services to design as well as estimate their advertising and promotion campaigns where they want to target clients based on their feedback and travel patterns.

Delivers enhanced business intelligence

By having access to information from various sources from a single platform, decision makers will no longer need to rely on limited data or their instinct. Additionally, data warehouses can effortlessly be applied to a business’s processes, for instance, market segmentation, sales, risk, inventory, and financial management.

Saves times

A data warehouse standardizes, preserves, and stores data from distinct sources, aiding the consolidation and integration of all the data. Since critical data is available to all users, it allows them to make informed decisions on key aspects. In addition, executives can query the data themselves with little to no IT support, saving more time and money.

Generates a high Return on Investment (ROI)

Companies experience higher revenues and cost savings than those that haven’t invested in a data warehouse.

Provides competitive advantage

Data warehouses help get a holistic view of their current standing and evaluate opportunities and risks, thus providing companies with a competitive advantage.

Improves the decision-making process

Data warehousing provides better insights to decision makers by maintaining a cohesive database of current and historical data. By transforming data into purposeful information, decision makers can perform more functional, precise, and reliable analysis and create more useful reports with ease.

Enables organizations to forecast with confidence

Data professionals can analyze business data to make market forecasts, identify potential KPIs, and gauge predicated results, allowing key personnel to plan accordingly.

Streamlines the flow of information

Data warehousing facilitates the flow of information through a network connecting all related or non-related parties.