The transformation process

A transformation process is any activity or group of activities that takes one or more inputs, transforms and adds value to them, and provides outputs for customers or clients. Where the inputs are raw materials, it is relatively easy to identify the transformation involved, as when milk is transformed into cheese and butter. Where the inputs are information or people, the nature of the transformation may be less obvious. For example, a hospital transforms ill patients (the input) into healthy patients (the output).

Transformation processes include:

• Changes in the physical characteristics of materials or customers
• Changes in the location of materials, information or customers
• Changes in the ownership of materials or information
• Storage or accommodation of materials, information or customers
• Changes in the purpose or form of information
• Changes in the physiological or psychological state of customers.

Often all three types of input – materials, information and customers – are transformed by the same organisation. For example, withdrawing money from a bank account involves information about the customer’s account, materials such as cheques and currency, and the customer. Treating a patient in hospital involves not only the ‘Customer’s’ state of health, but also any materials used in treatment and information about the patient.

One useful way of categorising different types of transformation is into:

• Manufacture: the physical creation of products (for example cars)
• Transport: the movement of materials or customers (for example a taxi service)
• Supply: change in ownership of goods (for example in retailing)
• Service: the treatment of customers or the storage of materials (for example hospital wards, warehouses).

Several different transformations are usually required to produce a good or service. The overall transformation can be described as the macro operation, and the more detailed transformations within this macro operation as micro operations. For example, the macro operation in a brewery is making beer. The micro operations include:

• Milling the malted barley into grist
• Mixing the grist with hot water to form wort
• Cooling the wort and transferring it to the fermentation vessel
• Adding yeast to the wort and fermenting the liquid into beer
• Filtering the beer to remove the spent yeast
• Decanting the beer into casks or bottles.

Type of inputs:

• Materials
• Information (e.g. Consultancy firms and accountancy firms)
• Customers (e.g. Hairdressing, Hospitals)

Transformation process is any activity or group of activities that takes one or more inputs, transform and adds value to them and provides output for customers.

Transformation process includes:

• Changes in the physical characteristics of materials or customers
• Changes in the location of materials, information or customers
• Changes in the ownership of materials or information
• Storage or accommodation of materials, information or customers
• Changes in the purpose or form of information
• Changes in the physiological or psychological state of customers.

Type of transformation:

• Manufacture: The physical creation of products (for example cars)
• Transport: The movement of materials or customers (for example a taxi service)
• Supply: Change in ownership of goods (for example in retailing)
• Service: The treatment of customers or the storage of materials (for example hospital wards, warehouses).

Nature of outputs:

• Tangibility
• Transportability
• Storability (can be stored)
• Customer contact
• Simultaneity
• Quality