Marketing & Event Management

Last updated on 26/12/2021 1 By indiafreenotes

Unit 1 Marketing Management and Environment {Book}
Marketing Management: Meaning, Definitions	VIEW	VIEW
Features of Market		VIEW
Features of Marketer		VIEW
Marketing Concepts: Selling Concept, Marketing Concept and Societal Marketing Concept		VIEW
Marketing versus Selling		VIEW
E-marketing		VIEW
Digital or Internet marketing		VIEW
Marketing Environment		VIEW
Micro Environment: Suppliers, Competitors, Intermediaries, Customers and Public	VIEW	VIEW
Macro Environment Demographic, Economic, Natural, Technological, Political and Cultural Factors		VIEW

Unit 2 {Book}
Marketing mix: Meaning, components			VIEW
**Product			VIEW
**Product Mix			VIEW
**Product Line			VIEW
**Product lifecycle			VIEW
**Product Planning			VIEW
**New Product Development			VIEW
4ps for goods marketing			VIEW
7ps for services marketing			VIEW
Distinction between goods marketing and service marketing			VIEW
MIS	VIEW	VIEW	VIEW
Marketing research	VIEW	VIEW	VIEW
Marketing intelligence			VIEW
Market Segmentation Definition, Objectives, Advantages, Limitations			VIEW
Bases of Market Segmentation			VIEW

Unit 3 Consumer Behaviour {Book}
Meaning, Definitions, Features and Importance of Consumer Behaviour	VIEW	VIEW
Customer versus Consumer		VIEW
Buyer versus User		VIEW
Buyer versus Decision Maker		VIEW
Factors influencing Consumer Behaviour Cultural, Social, Personal and Psychological Factors		VIEW
Consumers Buying Roles Initiator, Influencer, Decider, Buyer and User		VIEW
Buying Behaviour: Complex Buying Behaviour, Dissonance Reducing Buying Behaviour, Habitual Buying Behaviour, Variety Seeking Buying Behaviour		VIEW
Steps in Buying Process Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Behaviour		VIEW

Unit 4 Event management {Book}
Event: Meaning, Definition, Characteristics, Types, Advantages	VIEW
5C’s of event	VIEW
Types of Customers for Events	VIEW
Event management Meaning, Definitions, Essentials, Key Drivers	VIEW
Stages and Decision Makers in Event Management	VIEW
Event Management Staff	VIEW
Establishing Policies and Procedures of an Event	VIEW
Role of Event Manager and the people involved in conducting the event	VIEW
Developing Record Keeping System in Event Management	VIEW

No Update of Unit 5

Unit 5 Conduct of an Event & Procedure {Book}
Planning Schedule	VIEW
Steps to Organize an Event	VIEW
Assignment of Responsibilities:	VIEW
Communication in Events	VIEW
Multichannel used for communication,	VIEW
Operational Communication Tools for Events	VIEW
Event Marketing and Communications Planning Process	VIEW
Budget of an Event Basic Event Budgeting Rules, Typical Event Expenditure	VIEW
Budget of an Event	VIEW
Fundamentals of Creating an Event Budget	VIEW
Predicting the Financial Outcome of an Event	VIEW
Importance of Financial Control of an Event	VIEW
Continual adjustment of the Event Budget	VIEW
Computer Aided Event Management	VIEW
Use of Computer and Technology from the start to End of Event	VIEW
Event Planning Software	VIEW
Roles and responsibilities of Event manager for different Events	VIEW
Checklist of an Event, Emergency plan checklist for an Event	VIEW
Sample event planning checklist	VIEW
Event Proposal	VIEW
Events Licenses and Permissions, permits and license for events	VIEW
Government Environment for Event	VIEW

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