White Labeling

White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser.

For example, if you go to a grocery store such as Walmart, you’ll notice that you can buy all sorts of products that are sold under the Great Value brand. Does this mean that Walmart is producing all of those products? No way! They simply have various companies that already provide those products and are willing to put the product in Great Value packaging instead of their own on Walmart’s behalf.

So when you go to Walmart and pick up a Great Value product, take a look around. The brand that is providing the white labeled Great Value product could also have the product sitting on the same shelf in its own packaging at the higher price.

The vendor company develops a “plug-and-play” product for your business, for instance, a white label advertising platform that’s seamlessly tailored to suit your brand. Then, you have to “decorate” the product to match your corporate identity. With the help of White Label, you can add your company’s name, logo, icons, URLs, corporate emails, components of the text and some elements of the website to align them with your brand comfortably. After full customization, you will be ready to turn your white label sales right away, on your own conditions.

Businesses need White Label Solutions

Very few companies can afford own solution development from scratch. Using a ready-made software allows partners to launch their own brand based on existing technology, taking into account all the high standards and novelties of the industry.

All technical issues associated with white label platform development, as well as further support and maintenance, are entirely outsourced to the white label company. As a result, the brand receives the product which is made in accordance with technical requirements set before implementation.

In practice, the white label approach works well for businesses across different verticals and industries. Saving money, time, and technical platform management are not the only reasons why you might want to launch your own platform. White Label solution is often developed for the number of less obvious reasons:

• The business intends to focus primarily on brand building or developing innovative customer serving strategies.
• Production requires a special registration or licensing.
• The company intends to deploy a unique solution which is better adjusted to the brand’s purposes, objectives, customer serving process, etc.
• The brand wants to see particular technical features that cannot be found in any other platforms.
• The brand wants to launch own white label business to save a share of media-buying costs typically spent on commissions paid to technology providers.
• The brand wants to enter a new market and win the competition in the new segment and has a vision on how to capture their aim applying a unique piece of technology.
• The company is very small or has only head stuff on a team. Still, it has the necessary funds to start a business asap.
• The company doesn’t want to put quality at risk developing the new platform and simply acquires technology that their team tried and liked before.

Why brands use White Label solutions?

The white labeling definition is quite self-descriptive, think of it metaphorically: the white label company gives you the blank piece of paper where you can write whatever you want and start your own brand immediately.

Instead of reinventing the wheel, going through trial and errors, wasting precious time and money, brands choose a simpler option: the White Label Solution. These are the main benefits that you obtain launching WL products:

1. It’s all under your brand’s control

The first and the most solid advantage is that you have your own freshly-baked brand that you can build on ready-made software. Unlike renown franchise scheme when you use someone else’s name, White Label allows you to create a unique product, launch your own capitalization service model, and start winning the digital advertising world with it as a business owner. There’s more to it, by rebranding a white label product as your own, you are reinforcing your trademark alongside with reputation.

2. It’s quick and easy to deploy

White label solutions are ready-made, fully tailored solutions that make branding very simple. Through a partnership with a vendor, advertisers get to the market faster and provide customers with a solution immediately. Furthermore, such a solution is exceptional from the point of customization. In case it comes up to your mind, that this or that function might come handy in the programmatic platform, white label solution developers will always help to make that idea of your come true.  

3. It’s cost and time-efficient

If you decide to build your own product from scratch, it may cost you time training existing employees or recruiting new in-house talents. Apart from designing, prototyping, and development stage, crucial time should be spent for bug and A/B testing, positioning and marketing promotion. By using an already-polished product from the white label service provider, you get a chance to save up budgets on research & development.

4. It lets you do what you do best

Forced to do something that’s outside their competencies, the brands often achieve poor and unsustainable results. Enthusiasm is a good thing but in software development experience really matters more. White Label Solution is not a raw script that needs to be retouched or finalized with no guarantee that it will work in the end. A white-labeled platform is a ready-to-use platform that can generate income right away. It undergoes revisions, tests and if something goes wrong, your vendor takes full responsibility for fixing.

5. Your customers will be grateful

Proved, With White Label Solution advertisers, can attract loyal customers and build stronger relations with consumers. Here’s why. You need to understand that your customers have needs and they’re searching for easy and straightforward ways to satisfy them. If they find these ways elsewhere, they won’t wait until you develop your own. The White Label Solution lets you dodge the ‘lost customers pit‘ by choosing prepackaged, immediate implementation options.

Advantages of Front Facing vs. Back-End White Label Solutions

1. Fewer Layers

Have you ever been given the run around? You hear that the person has to ask another person, then that person has to ask another person to get your answer. You wait a few days for the answer to discover that they still don’t know. This is very bad for customer experience.

When providing a front-facing service, if the customer asks a technical question related to the marketing campaigns that we’re managing for them, then we’re already on the phone to answer for them right at that moment! Less waiting for our customers simply means better communication and ultimately better results as work is accomplished more quickly.

2. Easily Scalable

It doesn’t matter if you have one client or 5,000 clients. With the front facing model, you’re able to scale this without bringing in middleman Account Executives to manage communication. The only thing you’ll have to worry about on a regular basis is billing the client!

3. Better Customer Life Time Value (LTV)

Retention of a customer’s business is one of the most important Key Performance Indicators (KPIs) that we measure! We have constantly proven when we are front-facing with a client, we are able to retain their business a lot longer! Our average retention rate is measured in years, compared to the industry standard of only holding on to a client for months. As of the writing of this article, our average client sticks with us for three and a half years. Of course we have plenty of clients that are with us a lot longer and some clients that only stick for two months, but our high average is the key to our and your success.

4. You Get to Focus on What You’re Good At

Whether you’re good at SEO and want us to take care of the other services, or you’re a traditional agency that needs a digital partner, or you’re simply a sales organization that wants a partner they can believe in, you get to focus on what you’re good at, and leave the day to day management of the services we’re providing on your behalf to us.