MK1 Consumer Behavior Bangalore University BBA 5th Semester NEP Notes
Unit 1 Introduction to Consumer Behaviour [Book] | |
Meaning and Definition, Need for Consumer Behaviour | VIEW |
Consumer and Customer | VIEW |
Buyers and Users | VIEW |
Need to Study Consumer Behaviour | VIEW |
Consumer Behaviour applications in Marketing | VIEW |
Consumer Research process, Understanding Consumer through Research process | VIEW |
Factors influencing Consumer Behaviour | VIEW |
Consumer Behaviour External factors: Culture, Sub Culture, Social Class, Reference Groups, Family | VIEW |
Consumer Behaviour Internal factors: Needs & Motivations, Perception, Personality, Lifestyle, Values, Learning, Memory, Beliefs & Attitudes | VIEW |
Unit 2 Individual Determinants of Consumer Behaviour [Book] | |
Consumer Needs | VIEW |
Consumer Motivation | VIEW |
Consumer Personality | VIEW |
Consumer Self-Concept | VIEW |
Consumer Perception | VIEW |
Consumer Learning | VIEW |
Consumer Memory | VIEW |
Psychological: | |
Consumer Belief | VIEW |
Consumer Attitude, Nature of Consumer Attitudes | VIEW |
Attitude Formation and Change | VIEW |
Unit 3 Environmental Determinants of Consumer Behaviour [Book] | |
Family Influences on Consumer Behaviour | VIEW |
Influence of Culture, Subculture & Cross-Cultural Influences on Consumer Behaviour | VIEW |
Group Dynamics and Consumer Reference Groups | VIEW |
Social Class: Family role | VIEW |
Person’s Age, Life cycle stage, Occupational and Economic circumstances | VIEW |
Customer Socialization, Influencing factors of Consumer Socialization | VIEW |
Unit 4 Consumer’s Decision-Making Process [Book] | |
Consumer’s Decision-Making Process | VIEW |
Opinion leadership, Dynamics of Opinion Leadership process | VIEW |
The Motivation behind opinion leadership | VIEW |
The Diffusion Process | VIEW |
The Adoption process | VIEW |
Levels of Consumer decision making | VIEW |
Models of Consumer decision making | VIEW |
Unit 5 Consumer Satisfaction & Consumerism [Book] | |
Concept of Consumer Satisfaction, Working towards enhancing Consumer Satisfaction | VIEW |
Sources of Consumer Dissatisfaction | VIEW |
Dealing with Consumer Complaint | VIEW |
Concept of Consumerism, Consumerism in India, Reasons for Growth of Consumerism in India | VIEW |