Determination of economic Batch Quantity

Need for Determining:

  • Every time a component/product is to be made, setting up of the tool is involved. Because of this some loss in production time will be there. Therefore, maximum number of units are produced once the machine is set in order to reduce the cost per unit.
  • Such large production at one run will lead to accumulation of inventory and the costs related thereto.
  • Thus, there is a quantity for which reduced cost of production is just offset by costs of carrying the quantity inventory. The determination of most economical batch quantity requires consideration of many related factors of costs and economies.

Cost Influence:

  • Set up cost
  • Rate of consumption.
  • Storage cost
  • Interest on capital
  • Manufacturing cost

Types of Cost:

  • Set-up costs
  • Carrying costs

The following formula is used to calculate Economic Batch Quantity is as follows:

Economic Batch Quantity = √{DS/IC}

Were,

D = Demand for a period

S = Set up cost

I = Interest Rate

C = Cost per unit of manufacture

Meaning, Definitions, Characteristics, Functions and Importance of Environmental Accounting

Environmental accounting is a subset of accounting proper, its target being to incorporate both economic and environmental information. It can be conducted at the corporate level or at the level of a national economy through the System of Integrated Environmental and Economic Accounting, a satellite system to the National Accounts of Countries (among other things, the National Accounts produce the estimates of gross domestic product otherwise known as GDP).

Environmental accounting is a field that identifies resource use, measures and communicates costs of a company’s or national economic impact on the environment. Costs include costs to clean up or remediate contaminated sites, environmental fines, penalties and taxes, purchase of pollution prevention technologies and waste management costs.

An environmental accounting system consists of environmentally differentiated conventional accounting and ecological accounting. Environmentally differentiated accounting measures effects of the natural environment on a company in monetary terms. Ecological accounting measures the influence a company has on the environment, but in physical measurements.

Functions and Roles

External Functions

By disclosing the quantitatively measured results of its environmental conservation activities, external functions allow a company to influence the decision-making of stakeholders, such as consumers, investors, and local residents.

Internal Functions

As one step of a company’s environmental information system, internal function makes it possible to manage environmental conservation cost and analyze the cost of environmental conservation activities versus the benefit obtained, and promotes effective and efficient environmental conservation activities through suitable decision-making.

Benefits/Importance

While environmental accounting can focus on environmental management accounting or financial accounting, the most prominent benefits come from the application of environmental management accounting methods. This type of accounting focuses on gathering, estimating and analyzing costs associated with the use of energy and physical materials like timber, metal or coal. Standard accounting practices tended to place these costs in the catch all category of overhead, but environmental management accounting allows accountants to apply activity based cost principles to more accurately associate these costs to various projects or events. Decision makers who can see exactly where these natural resources are used across various projects can locate areas of synergy that allow them to reduce the amount of wasted materials at the program or enterprise level.

Relevance

Environmental accounting should provide valid information related to a company’s environmental conservation costs and benefits from associated activities which contributes to the decision-making of stakeholders.

Reliability

Environmental accounting should eliminate seriously inaccurate or biased data and aid in building the trust and reliability of stakeholders.

Neutrality

Information that is disclosed taking a fair and impartial stance.

Prudence

Information that may be vague or unclear should be handled carefully and the nature, scope and grounds on which it is based should be made clear.

Completeness

The scope of environmental accounting should extend to all material and significant information for all environmental conservation activities.

Understandability

By achieving understandability of disclosure of necessary environmental accounting data, environmental accounting should eliminate the possibility of any mistaken judgment about the company’s environmental conservation activities.

Comparability

Environmental accounting makes it possible for a company to make year-on-year comparisons. Information provided should be comparable with different companies in the same sector.

Meaning, Definitions, Characteristics, Functions and Importance of Public expenditure accounting

Public expenditure is spending made by the government of a country on collective needs and wants such as pension, provisions (such as education, healthcare and housing), security, infrastructure, etc. Until the 19th century, public expenditure was limited as laissez faire philosophies believed that money left in private hands could bring better returns. In the 20th century, John Maynard Keynes argued the role of public expenditure in determining levels of income and distribution in the economy. Since then, government expenditures has shown an increasing trend. Sources of government revenue include taxes, and non-tax revenues.

In the 17th and the 18th centuries, public expenditure was considered a wastage of money. Thinkers believed government should stay with their traditional functions of spending on defense and maintaining law and order.

Public expenditure refers to expenditure of the government. In the past, the subject of public expenditure was neglected because the expenditure of the government was very small. There has been a persistent and continuous increase in public expenditures in countries all over the world. This tendency was observed in the 19th century itself but it has become clear and definite in the 20th century.

  1. Principle of Maximum Social Advantage

The objective behind this principle is that public money should be spent for general cause and must promote social welfare. It should not be spent for the benefit of a particular group of society. Public expenditure should result in increased production, elimination of inequality and promotion of welfare of all. It should secure internal peace and also protection from external aggression.

  1. Canon of Economy

The authorities are expected to follow utmost economy in its expenditure. Public money should not be misused and not result in any wastage. Whenever money is raised by taxation, public expenditure in return should bring maximum benefit. It should not produce unfavorable effect on production. Canon of economy does not mean niggardliness or miserliness. It simply means the prevention of extravagance and waste of all kinds.

  1. Canon of Sanction

Without the sanction of the public authority, no money should be spent. At the same time, the amount of money must be spent for the purpose for which it was sanctioned.

This will ensure that:

  • Waste and extravagance are avoided,
  • There is proper audit done compulsorily,
  • There is control and legislative supervision over public expenditure,
  • It is seen whether the expenditure has fulfilled the objective.

In the absence of proper sanction, there may be misuse and misappropriation of public funds. The Public Accounts Committee established by every legislature sees that these objectives are achieved.

  1. Canon of Elasticity

This implies that there should be scope for varying the expenditure according to need or circumstances. There should not be any rigidity in public expenditure.

  1. Canon of Surplus

To greater extent, the government expenditure should lead to increased production, employment and income. The expenditure should be with in the revenue of the State. Deficit is permitted only for a short duration. In times of crisis, government is allowed to have deficit budget. The deficit must be made good after the normalcy returns.

Finally, public expenditure should promote economic growth, stability and social justice. Public expenditure should be directed to achieve economic and social objectives of the country.

Effects of Public Expenditure

Public expenditure is beneficial since it influences the economy in many directions. The effects of public expenditure are always beneficial. It increases the capacity of the people to produce output efficiently. It influences the production not only directly but also indirectly. It increases the community’s productive power. It promotes social and economic equality and finally increases income, employment and welfare.

  1. Effects on production

Expenditure on defence becomes productive and it becomes a protective expenditure. Development of infrastructures facilitates production and thereby helps to increase national income and in turn per capita income. Expenditures on social services like free education, health and medical aid, which increase the capacity of the people to work and save and productive power.

  1. Effects on distribution

Public expenditure is an ideal medium to remove economic inequalities in society. The government should tax more the rich. The amount so collected should be spent on free education, medical aid, cheap food, subsidized houses, old age pension, etc. This process of public expenditure will bring about redistribution of national income in favour of the poor.

  1. Effects on income and employment

Public expenditure affects the level of income and employment in the country by removing the widespread unemployment. Investing more on public works like roads, hydro-electric generating works, etc. will create a multiplier effect on the economy and thereby increases the income and employment. This results in increased consumption and in turn develops the consumption goods industries and capital goods industries.

Public expenditure can be divided into COFOG (Classification of the Functions of Government) categories. Those categories are

  • Social protection: Pensions, subsidies for family and children, unemployment subsidies, R&D (Research and Development) on social protection.
  • Health: public health services, medical products, appliances and equipment, hospital services, R&D on healthcare.
  • General Public Services: Executive and legislative organs, financial and fiscal affairs, external affairs, foreign economic aid, public debt transactions, R&D related to general public services
  • Education: Pre-primary, primary, secondary, tertiary education, R&D on education etc.
  • Economic Affairs: General economic, agriculture, fuel and energy, commercial and labour affairs, forestry, fishing and hunting, mining, manufacturing, transport, communication etc.
  • Public order and safety – police, fire-protection services, law courts, prisons etc.
  • Defence: Military defence, civil defence, foreign military aid.
  • Recreation, culture and religion: Recreational and sporting services, cultural services, broadcasting and publishing services, religious services etc.
  • Environmental protection: Waste management, pollution abatement, protection of biodiversity and landscape etc.
  • Housing and community services: Housing development, community development, water supply, street lighting etc.

Principles Governing Public Expenditure

Rules or principles that govern the expenditure policy of the government are called canons of public expenditure. The following four canons of public expenditure:

  1. Canon of Benefit: Public spending must be done in a manner that it brings greatest social benefits.
  2. Canon of Economy: It says that economy does not mean miserliness. Public expenditure must be made productively and efficiently.
  3. Canon of Sanction: Public spending should not be made without sanction od an appropriate authority.
  4. Canon of Surplus: Public expenditure should be done in a way avoiding deficit. Government must prepare budget to create a surplus.

Meaning, Definitions, Characteristics, Functions and Importance of Sustainability accounting

Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of sustainability is composed of three pillars: economic, environmental, and social also known informally as profits, planet, and people. Increasingly, companies are making public commitments to sustainability through actions like reducing waste, investing in renewable energy, and supporting organizations that work toward a more sustainable future.

Sustainability accounting (also known as social accounting, social and environmental accounting, corporate social reporting, corporate social responsibility reporting, or non-financial reporting) was originated about 20 years ago and is considered a subcategory of financial accounting that focuses on the disclosure of non-financial information about a firm’s performance to external stakeholders, such as capital holders, creditors, and other authorities. Sustainability accounting represents the activities that have a direct impact on society, environment, and economic performance of an organisation. Sustainability accounting in managerial accounting contrasts with financial accounting in that managerial accounting is used for internal decision making and the creation of new policies that will have an effect on the organisation’s performance at economic, ecological, and social (known as the triple bottom line or Triple-P’s; People, Planet, Profit) level. Sustainability accounting is often used to generate value creation within an organisation.

Sustainability accounting is a tool used by organisations to become more sustainable. The most known widely used measurements are the Corporate Sustainability Reporting (CSR) and triple bottom line accounting. These recognise the role of financial information and shows how traditional accounting is extended by improving transparency and accountability by reporting on the Triple-P’s.

As a result of triple bottom level reporting, and in order to render and guarantee consistency in social and environmental information, the GRI (Global Reporting Initiative) was established with the goal to provide guidelines to organisations reporting on sustainability. In some countries, guidelines were developed to complement the GRI. The GRI states that “reporting on economic, environmental and social performance by all organizations is as routine and comparable as financial reporting”.

Measuring environmental-economic-social interrelationships requires a clear understanding of the relationships that exists between the natural environment and the economy. It is not possible without understanding the physical representation. The physical flow accounts are helpful in showing the characteristics of production and consumption activities. Some of these accounts focus on the physical exchange between the economic system and natural environment.

Wealth-based approaches to sustainability refer to the preservation of stock of wealth. Sustainability is observed as the maintenance of the capital base of a country and therefore potentially measured. A number of environmental changes are also contained in these financial statements that are measured during an accounting period of time.

The GRI offers advanced material to help organisations of all types to create their accountability reports. This published material lead organisations through the reporting process with the main idea of becoming more sustainable in their practices in everyday business.

Specific techniques to measure information in sustainability accounting include:

  • Inventory Approach
  • Sustainable Cost Approach
  • Resource Flow/Input-Output Approach

The Inventory Approach focuses on the different categories of natural capital and their consumption and/or enhancement. This approach identifies, records, monitors, and then reports on these different categories. These categories are analyzed according to specific classifications, including critical, non-renewable/nonsubstitutable, non-renewable/substitutable, and renewable natural capital.

The Sustainable Cost Approach results in a notional amount on the income statement that quantifies the organization’s failure to “leave the biosphere at the end of the accounting period no worse off than it was at the beginning of the accounting period”. In other words, this amount represents how much it would cost an organization to return the biosphere to its natural state at the beginning of the accounting period.

The Resource Flow/Input-Output Approach attempts to report the resource flows of the organization. Rather than explicitly reporting sustainability, it focuses on resources used to provide transparency. This approach catalogues the resources flowing into and out of the organization to pinpoint potential areas of improvement.

Benefits

  • Greenwashing
  • Mimicry and industry pressure
  • Legislative pressure
  • Stakeholder pressure and ensuring the “license to operate”
  • Self-regulation, corporate responsibility and ethical reasons
  • Managing the business case for sustainability

Passing of Journal Entries

Significance of internal reconstruction

(a) When there is an overvaluation of assets and undervaluation of liabilities.

(b) When there is a difficulty to meet the financial crisis and there are continuous losses.

Accounting Entries on Internal Re-Construction

Entry for share capital reduced without changing the face value of the shares

Share Capital A/c

   To Capital Reduction/Reconstruction A/c

Entry if face value of the shares is also changed on reduction of capital a new

category of share capital is created :

Share Capital A/c (Old)

         To Share capital A/c (New)

         To Capital reduction A/c

Entry where rate of dividend on preference shares is changed under the scheme of reconstruction:

Preference Share Capital A/c (OLD)

      To Preference Share Capital A/c (New)

Entry When debenture holder and creditors are also ready to reduce their claim against company:

Debenture A/c

Creditors A/c

       To Capital reduction A/c

Reduction in paid up value only

Here the nominal value of shares remains same only paid up is reduced.

Example 1. The shareholders may agree to reduce the paid up value of Rs.100 into paid up value of Rs.10 by making a sacrifice of Rs. 900 per share. For this transaction the following journal entry will executed:

Sr. No Particular Dr Cr
1 Share capital Account Dr (900X No. of shares)

 

900  
          To Capital Reduction Account (900X No. of shares)   900
  1. Reduction in both Nominal and Paid-up value

In this case both the paid up capital and nominal value are reduced. If we consider the above example, then the following journal entries will be passed:

Sr. No Particular Dr Cr
1 Share Capital Account Dr (1000 X No. of shares) 1000  
          To Capital Reduction Account (900 X No. of shares)   900
           To Share Capital A/c(100 X number of shares)   100

Accounting for Amalgamation

Methods of Accounting for Amalgamations

  1. There are two main methods of accounting for amalgamations:
  • The pooling of interest method
  • The purchase method

The use of the pooling of interest method is confined to circumstances which meet the criteria referred to in paragraph 3(e) for an amalgamation in the nature of merger.

The object of the purchase method is to account for the amalgamation by applying the same principles as are applied in the normal purchase of assets. This method is used in accounting for amalgamations in the nature of purchase.

The Pooling of Interests Method

Under the pooling of interest method, the assets, liabilities and reserves of the transferor company are recorded by the transferee company at their existing carrying amounts (after making the adjustments required.

If, at the time of the amalgamation, the transferor and the transferee companies have conflicting accounting policies, a uniform set of accounting policies is adopted following the amalgamation. The effects on the financial statements of any changes in accounting policies are reported in accordance with Accounting Standard (AS)5, Net Profit or Loss for the Period, Prior Period Items, and Changes in Accounting Policies.

The Purchase Method

Under the purchase method, the transferee company accounts for the amalgamation either by incorporating the assets and liabilities at their existing carrying amounts or by allocating the consideration to individual identifiable assets and liabilities of the transferor company on the basis of their fair values at the date of amalgamation. The identifiable assets and liabilities may include assets and liabilities not recorded in the financial statements of the transferor company.

Where assets and liabilities are restated on the basis of their fair values, the determination of fair values may be influenced by the intentions of the transferee company.

For example, the transferee company may have a specialised use for an asset, which is not available to other potential buyers. The transferee company may intend to effect changes in the activities of the transferor company which necessitate the creation of specific provisions for the expected costs, e.g. planned employee termination and plant relocation costs.

(a) The foreseeable life of the business or industry.

(b) The effects of product obsolescence, changes in demand and other economic factors.

(c) The service life expectancies of key individuals or groups of employees.

(d) Expected actions by competitors or potential competitors.

(e) Legal, regulatory or contractual provisions affecting the useful life.

Meaning of Amalgamation and Acquisition

Amalgamation

Amalgamation is the process of combining or uniting multiple entities into one form.

In Amalgamation, two or more companies combine to create a new company. All the combining companies lose their separate existence and entity. The new company takes over all existing assets and liabilities of the companies amalgamated. The new company allots its shares to the shareholders of the amalgamating companies.

Example of Amalgamation

For e.g. Arcelor, the world’s largest steel company (which has been since been acquired by Mittal Steel) came into being as a result of amalgamation. French steel company Usinor amalgamated with Aceralia of Spain and Arbed of Luxembourg in the year 2002 and the new company formed out of this amalgamation was named as Arcelor.

Amalgamation in the nature of merger:

In this type of amalgamation, not only is the pooling of assets and liabilities is done but also of the shareholders’ interests and the businesses of these companies. In other words, all assets and liabilities of the transferor company become that of the transfer company. In this case, the business of the transfer or company is intended to be carried on after the amalgamation. There are no adjustments intended to be made to the book values. The other conditions that need to be fulfilled include that the shareholders of the vendor company holding atleast 90% face value of equity shares become the shareholders’ of the vendee company.

Procedure for Amalgamation

  • The terms of amalgamation are finalized by the board of directors of the amalgamating companies.
  • A scheme of amalgamation is prepared and submitted for approval to the respective High Court.
  • Approval of the shareholders’ of the constituent companies is obtained followed by approval of SEBI.
  • A new company is formed and shares are issued to the shareholders’ of the transferor company.
  • The transferor company is then liquidated and all the assets and liabilities are taken over by the transferee company.

Accounting of Amalgamation

Pooling of Interests Method:

Through this accounting method, the assets, liabilities and reserves of the transfer or company are recorded by the transferee company at their existing carrying amounts.

Purchase Method:

In this method, the transfer company accounts for the amalgamation either by incorporating the assets and liabilities at their existing carrying amounts or by allocating the consideration to individual assets and liabilities of the transfer or company on the basis of their fair values at the date of amalgamation.

Acquisition

An acquisition is when one company purchases most or all of another company’s shares to gain control of that company. Purchasing more than 50% of a target firm’s stock and other assets allows the acquirer to make decisions about the newly acquired assets without the approval of the company’s other shareholders. Acquisitions, which are very common in business, may occur with the target company’s approval, or in spite of its disapproval. With approval, there is often a no-shop clause during the process.

Advantages:

  1. Fresh ideas and perspective

M&A often helps put together a new team of experts with fresh perspectives and ideas and who are passionate about helping the business reach its goals.

  1. Access to capital

After an acquisition, access to capital as a larger company is improved. Small business owners are usually forced to invest their own money in business growth, due to their inability to access large loan funds. However, with an acquisition, there is an availability of a greater level of capital, enabling business owners to acquire funds needed without the need to dip into their own pockets.

  1. Access to experts

When small businesses join with larger businesses, they are able to access specialists such as financial, legal or human resource specialists.

  1. New competencies and resources

A company can choose to take over other businesses to gain competencies and resources it does not hold currently. Doing so can provide many benefits, such as rapid growth in revenues or an improvement in the long-term financial position of the company, which makes raising capital for growth strategies easier. Expansion and diversity can also help a company to withstand an economic slump.

  1. Market power

An acquisition can help to increase the market share of your company quickly. Even though competition can be challenging, growth through acquisition can be helpful in gaining a competitive edge in the marketplace. The process helps achieves market synergies.

  1. Reduced entry barriers

With M&A, a company is able to enter into new markets and product lines instantaneously with a brand that is already recognized, with a good reputation and an existing client base. An acquisition can help to overcome market entry barriers that were previously challenging. Market entry can be a costly scheme for small businesses due to expenses in market research, development of a new product, and the time needed to build a substantial client base.

Acquisition Reports

Acquisition Reports is used to compare the performance of different marketing channels and discover which sources send the highest quality traffic that may have led to conversions.

The Acquisition section tells you where your visitors originated from, such as search engines, social networks or website referrals. This is a key section when determining which online marketing tactics are bringing the most visitors to your website.

All Traffic

All Traffic Reporting type, as the name suggests, gives a report of all the traffic coming from the website. It is broken down into 3 main sub-categories that shows the channels used, the medium; mechanism that delivered users to your site & the source.

Channels

Find traffic distributed according to different channel groupings; Organic, CPC, Referral, Email, etc.

Search Console

The Search Console reports in Analytics provides information about the performance of organic-search traffic. See data like user queries and the number of times the site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and e-commerce conversion rate.

Source/Medium Report

This report shows how the sources and their respective mediums send referrals, search engine traffic, and direct traffic to the site.

Adwords

Adwords Report gives a full view of the traffic coming from a particular source type; Google Adwords. These reports provide a window into the users’ Acquisition-Behavior-Conversion (ABC) cycle i.e how we acquire users, their behavior on our site after acquisition, and their conversion patterns.

Referrals

From where else did the traffic come from? Referral traffic is traffic that came to the site from sites that have been linked to ours. Click on the individual referrals to see which specific web pages link back to the site.

Campaigns

Campaigns Report track visitors who come from different campaign groupings (or a third-party application) that we set up on the website. This type of reporting uses UTM parameters appended to the end of a URL to track a visitor who would click on it.

Social

The Social section under Acquisition Reports gives us an in-depth analysis into social activity related to our website. The reports starts by giving us a summary of conversions linked to social networks and traffic from specific networks.

Additional interface features

Custom Dashboards

Google Analytics gives you the ability to create semi-custom dashboards for your analytics. If seeing web traffic, conversions and keyword referrals are most important to you, you can add them to your dashboard. Your dashboard is the first screen you see when you log in to your website’s profile, and it can be exported into PDF and .CSV format for easily sharing your reports.

Of course, these five features of Google Analytics only scratch the surface of what’s possible. Once you’re comfortable with the platform, it’s amazing the kinds of insights you can pull out of it.

Third party referrals

You’ll be able to see what third party websites sent you traffic. This is useful, because you’ll be able to see what sites are worth spending more time on, as well as if any new sites have started linking to yours.

Traffic reporting

At the most basic level, Google Analytics is a traffic reporter. The service will tell you how many people are visiting your site each day. You can also track trends over time, which will influence your online marketing decisions.

Keyword referrals

Have you ever wondered what people were searching for when they found your website? With Google Analytics, you’ll be able to see what keywords people used to find you, which can heavily influence your website’s SEO strategy.

Conversion tracking

Once you’ve identified conversion points on your website, (such as a contact form submission, e-commerce sale, or phone call), you can set them up for tracking in Google Analytics. You’ll be able to see when someone converted, the traffic source that referred them, and more.

  • Data Collection and Management
  • Data Analysis and Visualization
  • Reporting
  • Integrations
  • Analytics Intelligence
  • Data Activation

Audience Reports

Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business.

An audience might be simply current shoppers (include users who have > 0 product views; exclude users who have > 0 purchases).

Or you might need a more detailed definition that identifies shoppers who viewed the detail page for Product A, and then within 3 sessions or 7 days returned to purchase the product.

You can create broad definitions like all users who at any time purchased a product, or all users who have purchased within the last 12 months but not during the last 2.

Once you define an audience, you can:

  • Activate that audience on platforms like Google Ads and Display & Video 360 so you can focus your marketing efforts on those users
  • Apply the audience to your Analytics reports to explore their behavior in response to your marketing. You can use the audience as a secondary dimension in reports, and as a dimension in segments, custom reports, and custom funnels.

Active Users

Track active users for increments of 1, 7, 14, and 28 days, and stay abreast of the level of user enthusiasm for your site or app.

Demographics (Age, Gender)

Understanding the age-and-gender composition of your audience gives you an opportunity to precisely tailor your content and advertising, from the graphics, language, and technical sophistication you employ on your site to the creative contents and placements for your ads.

User Explorer

Isolate and examine individual rather than aggregate user behavior. Individual user behavior is associated with either Client-ID or User-ID.

Audiences in Analytics

Create audiences, publish them to Analytics, then apply them to reports to explore audience behavior in response to your marketing. You can use the audience as a secondary dimension in reports, and as a dimension in segments, custom reports, and custom funnels.

Cohort Analysis

A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior.

Lifetime Value

Understand how valuable different users are to your business based on lifetime performance across multiple sessions. For example, you can see lifetime value for users you acquired through email or paid search. With that information in hand, you can determine a profitable allocation of marketing resources to the acquisition of those users. Mobile-app properties only.

Custom (Custom Variables, User Defined)

You can use Custom Variables to extend the scope of your Segments. User-level custom variables let you identify users by aggregate behavior over a date range rather than by discrete, single-session interactions with your site.

Benchmarking

Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition.

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