Laws of Returns to Scale

Law of Returns to Scale explains the relationship between the proportional increase in all inputs and the resulting change in output in the long run, when all factors of production are variable.

On the basis of these possibilities, law of returns can be classified into three categories:

  • Increasing returns to scale
  • Constant returns to scale
  • Diminishing returns to scale
  1. Increasing Returns to Scale

If the proportional change in the output of an organization is greater than the proportional change in inputs, the production is said to reflect increasing returns to scale. For example, to produce a particular product, if the quantity of inputs is doubled and the increase in output is more than double, it is said to be an increasing returns to scale. When there is an increase in the scale of production, the average cost per unit produced is lower. This is because at this stage an organization enjoys high economies of scale.

Figure-1 shows the increasing returns to scale:

In Figure-1, a movement from a to b indicates that the amount of input is doubled. Now, the combination of inputs has reached to 2K+2L from 1K+1L. However, the output has Increased from 10 to 25 (150% increase), which is more than double. Similarly, when input changes from 2K-H2L to 3K + 3L, then output changes from 25 to 50(100% increase), which is greater than change in input. This shows increasing returns to scale.

There a number of factors responsible for increasing returns to scale.

Some of the factors are as follows:

(i) Technical and managerial indivisibility:

Implies that there are certain inputs, such as machines and human resource, used for the production process are available in a fixed amount. These inputs cannot be divided to suit different level of production. For example, an organization cannot use the half of the turbine for small scale of production.

Similarly, the organization cannot use half of a manager to achieve small scale of production. Due to this technical and managerial indivisibility, an organization needs to employ the minimum quantity of machines and managers even in case the level of production is much less than their capacity of producing output. Therefore, when there is increase in inputs, there is exponential increase in the level of output.

(ii) Specialization:

Implies that high degree of specialization of man and machinery helps in increasing the scale of production. The use of specialized labor and machinery helps in increasing the productivity of labor and capital per unit. This results in increasing returns to scale.

(iii) Concept of Dimensions:

Refers to the relation of increasing returns to scale to the concept of dimensions. According to the concept of dimensions, if the length and breadth of a room increases, then its area gets more than doubled.

For example, length of a room increases from 15 to 30 and breadth increases from 10 to 20. This implies that length and breadth of room get doubled. In such a case, the area of room increases from 150 (15*10) to 600 (30*20), which is more than doubled.

  1. Constant Returns to Scale

The production is said to generate constant returns to scale when the proportionate change in input is equal to the proportionate change in output. For example, when inputs are doubled, so output should also be doubled, then it is a case of constant returns to scale.

Figure-2 shows the constant returns to scale:

In Figure-2, when there is a movement from a to b, it indicates that input is doubled. Now, when the combination of inputs has reached to 2K+2L from IK+IL, then the output has increased from 10 to 20.

Similarly, when input changes from 2Kt2L to 3K + 3L, then output changes from 20 to 30, which is equal to the change in input. This shows constant returns to scale. In constant returns to scale, inputs are divisible and production function is homogeneous.

  1. Diminishing Returns to Scale

Diminishing returns to scale refers to a situation when the proportionate change in output is less than the proportionate change in input. For example, when capital and labor is doubled but the output generated is less than doubled, the returns to scale would be termed as diminishing returns to scale.

Figure 3 shows the diminishing returns to scale:

In Figure-3, when the combination of labor and capital moves from point a to point b, it indicates that input is doubled. At point a, the combination of input is 1k+1L and at point b, the combination becomes 2K+2L.

However, the output has increased from 10 to 18, which is less than change in the amount of input. Similarly, when input changes from 2K+2L to 3K + 3L, then output changes from 18 to 24, which is less than change in input. This shows the diminishing returns to scale.

Diminishing returns to scale is due to diseconomies of scale, which arises because of the managerial inefficiency. Generally, managerial inefficiency takes place in large-scale organizations. Another cause of diminishing returns to scale is limited natural resources. For example, a coal mining organization can increase the number of mining plants, but cannot increase output due to limited coal reserves.

Shifts in the Supply and Demand Curve

Definitely, if there is any change in supply, demand or both the market equilibrium would change. Let’s recollect the factors that induce changes in demand and supply:

Shift in Demand

The demand for a product changes due to an alteration in any of the following factors:

  • Price of complementary goods
  • Price of substitute goods
  • Income
  • Tastes and preferences
  • An expectation of change in the price in future
  • Population

Shift in Supply

The supply of product changes due to an alteration in any of the following factors:

  • Prices of factors of production
  • Prices of other goods
  • State of technology
  • Taxation policy
  • An expectation of change in price in future
  • Goals of the firm
  • Number of firms

Now let us study individually how market equilibrium changes when only demand changes, only supply changes and when both demand and supply change.

When only Demand Changes

A change in demand can be recorded as either an increase or a decrease. Note that in this case there is a shift in the demand curve.

(i) Increase in Demand

When there is an increase in demand, with no change in supply, the demand curve tends to shift rightwards. As the demand increases, a condition of excess demand occurs at the old equilibrium price. This leads to an increase in competition among the buyers, which in turn pushes up the price.

  • Shifts in Demand and Supply
  • Equilibrium, Excess Demand and Supply

Of course, as price increases, it serves as an incentive for suppliers to increase supply and also leads to a fall in demand. It is important to realize that these processes continue to operate until a new equilibrium is established. Effectively, there is an increase in both the equilibrium price and quantity.

(ii) Decrease in Demand

Under conditions of a decrease in demand, with no change in supply, the demand curve shifts towards left. When demand decreases, a condition of excess supply is built at the old equilibrium level. This leads to an increase in competition among the sellers to sell their produce, which obviously decreases the price.

Now as for price decreases, more consumers start demanding the good or service. Observably, this decrease in price leads to a fall in supply and a rise in demand. This counter mechanism continues until the conditions of excess supply are wiped out at the old equilibrium level and a new equilibrium is established. Effectively, there is a decrease in both the equilibrium price and quantity.

When only Supply Changes

A change in supply can be noted as either an increase or a decrease. Note that in this case there is a shift in the supply curve.

(i) Increase in Supply

When supply increases, accompanied by no change in demand, the supply curve shift towards the right. When supply increases, a condition of excess supply arises at the old equilibrium level. This induces competition among the sellers to sell their supply, which in turn decreases the price.

This decrease in price, in turn, leads to a fall in supply and a rise in demand. These processes operate until a new equilibrium level is attained. Lastly, such conditions are marked by a decrease in price and an increase in quantity.

(ii) Decrease in Supply

When the supply decreases, accompanied by no change in demand, there is a leftward shift of the supply curve. As supply decreases, a condition of excess demand is created at the old equilibrium level. Effectively there is increased competition among the buyers, which obviously leads to a rise in the price.

An increase in price is accompanied by a decrease in demand and an increase in supply. This continues until a new equilibrium level is attained. Further, there is a rise in equilibrium price but a fall in equilibrium quantity.

When both Demand and Supply Change

Generally, the market situation is more complex than the above-mentioned cases. That means, generally, supply and demand do not change in an individual manner. There is a simultaneous change in both entities. This gives birth to four cases:

  • Both demand and supply decrease
  • Both demand and supply increase
  • Demand decreases but supply increases
  • Demand increases but supply decreases

(i) Both Demand and Supply Decrease

The final market conditions can be determined only by a deduction of the magnitude of the decrease in both demand and supply. In fact, both the demand and supply curve shift towards the left. Essentially, there is a need to compare their magnitudes. Such conditions are better analyzed by dividing this case further into three:

The decrease in demand = decrease in supply

When the magnitudes of the decrease in both demand and supply are equal, it leads to a proportionate shift of both demand and supply curve. Consequently, the equilibrium price remains the same but there is a decrease in the equilibrium quantity.

The decrease in demand > decrease in supply

When the decrease in demand is greater than the decrease in supply, the demand curve shifts more towards left relative to the supply curve. Effectively, there is a fall in both equilibrium quantity and price.

The decrease in demand < decrease in supply

In a case in which the decrease in demand is smaller than the decrease in supply, the leftward shift of the demand curve is less than the leftward shift of the supply curve. Notably, there is a rise in equilibrium price accompanied by a fall in equilibrium quantity.

(ii) Both Demand and Supply Increase

In such a condition both demand and supply shift rightwards. So, in order to study changes in market equilibrium, we need to compare the increase in both entities and then conclude accordingly. Such a condition is further studied better with the help of the following three cases:

The increase in demand = increase in supply

If the increase in both demand and supply is exactly equal, there occurs a proportionate shift in the demand and supply curve. Consequently, the equilibrium price remains the same. However, the equilibrium quantity rises.

The increase in demand > increase in supply

In such a case, the right shift of the demand curve is more relative to that of the supply curve. Effectively, both equilibrium price and quantity tend to increase.

The increase in demand < increase in supply

When the increase is demand is less than the increase in supply, the right shift of the demand curve is less than the right shift of supply curve. In this case, the equilibrium price falls whereas the equilibrium quantity rises.

(iii) Demand Decreases but Supply Increases

This condition translates to the fact that the demand curve shifts leftwards whereas the supply curve shifts rightwards. As they move in opposite directions, the final market conditions are deduced by pointing out the magnitude of their shifts. Here, three cases further arise which are as follows:

The decrease in demand = increase in supply

In this case, although the two curves move in opposite directions, the magnitudes of their shifts is effectively the same. As a result, the equilibrium quantity remains the same but the equilibrium price falls.

The decrease in demand > increase in supply

When the decrease in demand is greater than the increase in supply, the relative shift of demand curve is proportionately more than the supply curve. Effectively, both the equilibrium quantity and price fall.

The decrease in demand < increase in supply

Here, the leftward shift of the demand curve is less than the rightward shift of the supply curve. It is important to realize, that the equilibrium quantity rises whereas the equilibrium price falls.

(iv) Demand Increases but Supply Decreases

Similar to the aforementioned condition, here also the demand and supply curve moves in the opposite directions. However, the demand curve shift towards the right(indicating an increase in demand) and the supply curve shift towards left(indicating a decrease in supply). Further, this is studied with the help of the following three cases:

Increase in demand = decrease in supply

When the increase in demand is equal to the decrease in supply, the shifts in both supply and demand curves are proportionately equal. Effectively, the equilibrium quantity remains the same however the equilibrium price rises.

Increase in demand > decrease in supply

In this case, the right shift of the demand curve is proportionately more than the leftward shift of the supply curve. Hence, both equilibrium quantity and price rise.

Increase in demand < decrease in supply

If the increase in demand is less than the decrease in supply, the shift of the demand curve tends to be less than that of the supply curve. Effectively, equilibrium quantity falls whereas the equilibrium price rises.

Consumer Protection Act 1986, Objectives, Central Council, State Council

Consumer Protection Act of 1986 was enacted in India to safeguard consumer rights and interests, providing a legal framework to address consumer grievances and enforce fair practices. This Act established redressal mechanisms, including Consumer Courts at the district, state, and national levels, offering consumers a fast, efficient, and affordable way to resolve disputes against unfair or restrictive trade practices.

Objectives of the Consumer Protection Act, 1986:

  • Protect Consumer Rights:

Act aims to safeguard consumers from exploitation and unfair trade practices, providing a secure platform to uphold their rights.

  • Encourage Fair Practices:

By regulating trade practices, the Act discourages deceptive advertising, adulteration, and misleading labeling, promoting ethical business practices.

  • Promote Consumer Awareness:

Act encourages awareness by educating consumers about their rights, empowering them to make informed choices and stand up for justice.

  • Provide Redressal Mechanism:

Act establishes a simple, fast, and cost-effective dispute resolution mechanism at different administrative levels, from district to national, for handling consumer complaints.

  • Compensate for Deficiencies in Services and Goods:

It enables consumers to seek compensation for substandard goods and services, including defective products, inadequate services, or unfair practices.

  • Prevent Exploitation:

The Act addresses various forms of consumer exploitation, ensuring businesses maintain quality standards and fair pricing.

Consumer Protection Councils under the Act:

The Consumer Protection Act, 1986, introduced three main Consumer Protection Councils: the Central Council, the State Council, and the District Council. Each Council has specific responsibilities and organizational structures aimed at protecting and promoting consumer rights.

Central Consumer Protection Council

Establishment: The Central Consumer Protection Council (Central Council) is set up by the Central Government to promote and protect consumer rights at the national level.

Objectives: The Central Council is primarily concerned with safeguarding the rights of consumers, ensuring that these rights are implemented and respected nationwide. It addresses consumer issues and creates awareness among the public.

Composition:

  • The Central Council is headed by the Minister of Consumer Affairs, who acts as its Chairman.
  • Other members include representatives from various sectors such as trade, industry, and consumer organizations, as well as members of Parliament and government officials.
  • The Council can also appoint subject experts to advise on specific issues.

Functions:

  • Promoting Consumer Rights: The Council promotes six fundamental consumer rights, including the right to be protected, informed, and heard, among others.
  • Advising on Consumer Policies: The Council advises the government on policy matters related to consumer protection and laws.
  • Creating Consumer Awareness: It undertakes initiatives to create widespread consumer awareness and addresses issues through public outreach programs.

State Consumer Protection Council

Establishment: Each state government is responsible for establishing a State Consumer Protection Council (State Council) to focus on state-specific consumer issues.

Objectives: The State Council’s role mirrors that of the Central Council but on a smaller scale, focusing on protecting and promoting consumer rights within the state.

Composition:

  • The State Council is chaired by the State Minister in charge of consumer affairs.
  • Members include representatives from the government, consumer organizations, trade, industry, and occasionally members of the state legislature.

Functions:

  • Addressing State-Specific Consumer Issues: The State Council addresses consumer grievances and issues that are specific to the state, such as local trade malpractices.
  • Policy Recommendations: The State Council provides recommendations to the state government on matters related to consumer protection and necessary legal amendments.
  • Promoting Consumer Education: It supports state-wide initiatives to educate consumers about their rights and available grievance redressal mechanisms.

District Consumer Protection Council

While the District Council is less prominent compared to the Central and State Councils, it operates at the district level to address consumer issues specific to local areas. Each district may have representatives that coordinate with state authorities, ensuring that consumer issues are addressed even at a grassroots level.

Rights Covered Under the Consumer Protection Act, 1986

The Act ensures six key consumer rights:

  1. Right to Safety: Protection from hazardous goods and services.
  2. Right to be Informed: Accurate information on goods and services, including labeling and pricing.
  3. Right to Choose: Access to a variety of goods and services at competitive prices.
  4. Right to be Heard: Representation in decision-making processes that affect consumers.
  5. Right to Redressal: Compensation or corrective measures in case of harm caused by unfair practices.
  6. Right to Consumer Education: Information and programs to educate consumers on their rights and responsibilities.

Consumer Dispute Redressal Forums:

The Act also established a three-tiered structure for addressing consumer disputes:

  • District Consumer Disputes Redressal Forum (District Forum):

Handles claims up to a specified monetary limit, offering a local platform for dispute resolution.

  • State Consumer Disputes Redressal Commission (State Commission):

Addresses claims beyond the District Forum’s jurisdiction and appeals against its decisions.

  • National Consumer Disputes Redressal Commission (National Commission):

Handles cases beyond the State Commission’s financial jurisdiction and appeals against state decisions.

Amendments and Evolution of the Act

Since its inception in 1986, the Consumer Protection Act has been amended to keep up with the changing consumer landscape, ensuring continued relevance. The Consumer Protection Act, 2019 replaced the 1986 Act, broadening its scope by introducing newer frameworks such as online dispute resolution, stricter penalties, and more transparent processes to address grievances more effectively.

M-Commerce, Features, Components, Advantages and Disadvantages

M-Commerce, or mobile commerce, refers to the buying and selling of goods and services through mobile devices. This rapidly growing sector leverages the widespread use of smartphones and tablets, allowing consumers to access online shopping, banking, and other services from anywhere at any time. With the rise of mobile internet and applications, m-commerce has become an integral part of the digital economy.

Features of M-Commerce:

  • Portability:

One of the most significant features of m-commerce is its portability. Mobile devices allow users to conduct transactions anytime and anywhere, breaking the constraints of physical stores and desktop computers. This flexibility enhances convenience for consumers, making shopping and financial activities more accessible.

  • User-Friendly Interfaces:

M-commerce applications are designed with user-friendly interfaces tailored for smaller screens. The focus is on simplicity and ease of navigation, ensuring that users can quickly find products or services and complete transactions without confusion.

  • Location-Based Services:

Many m-commerce applications utilize GPS and location services to provide personalized experiences. This feature enables businesses to offer location-specific promotions, recommendations, and services, enhancing customer engagement and driving foot traffic to physical stores.

  • Payment Flexibility:

M-commerce supports various payment methods, including credit/debit cards, digital wallets (like Paytm and Google Pay), and mobile banking apps. This flexibility allows consumers to choose their preferred payment option, making transactions quicker and more secure.

  • Integration with Social Media:

M-commerce often integrates with social media platforms, allowing users to discover and purchase products directly through apps like Instagram and Facebook. This integration not only enhances visibility for businesses but also facilitates social sharing and interaction.

  • Security Features:

Given the sensitive nature of financial transactions, m-commerce applications prioritize security. Features like biometric authentication (fingerprint or facial recognition), encryption, and secure payment gateways help protect users’ data and foster trust in mobile transactions.

Components of M-Commerce:

  • Mobile Devices:

The foundation of m-commerce is mobile devices, including smartphones and tablets, which enable users to access services and make purchases.

  • Mobile Applications:

M-commerce heavily relies on mobile applications developed for various platforms (iOS, Android). These apps provide a seamless shopping experience, featuring product catalogs, shopping carts, and payment gateways.

  • Mobile Payment Systems:

Secure payment gateways and digital wallets are crucial components of m-commerce. They facilitate transactions by securely processing payments and providing various payment options.

  • Wireless Networks:

M-commerce operates through wireless networks, including 3G, 4G, and Wi-Fi. These networks ensure that users have stable and fast internet access for conducting transactions.

  • Location-Based Services:

This component leverages GPS technology to provide users with location-specific information, such as nearby stores, deals, or services based on their geographical location.

  • Content Management Systems:

To manage product listings, promotions, and customer data, m-commerce platforms utilize content management systems that allow businesses to update their offerings easily.

Advantages of M-Commerce:

  • Convenience:

M-commerce provides unparalleled convenience, allowing consumers to shop, pay bills, and conduct transactions on the go. This accessibility caters to busy lifestyles and offers a frictionless shopping experience.

  • Increased Sales Opportunities:

By tapping into mobile platforms, businesses can reach a broader audience, leading to increased sales opportunities. M-commerce enables companies to engage with customers at any time, increasing the likelihood of impulse purchases.

  • Personalization:

M-commerce applications can collect and analyze user data to offer personalized experiences. Businesses can tailor recommendations, promotions, and content based on individual preferences and behavior, enhancing customer satisfaction and loyalty.

  • Cost-Effective Marketing:

M-commerce provides businesses with cost-effective marketing solutions through targeted advertising and social media integration. This approach allows companies to reach specific demographics and maximize their marketing budgets.

  • Faster Transactions:

Mobile payment systems streamline the purchasing process, enabling users to complete transactions quickly. This speed reduces cart abandonment rates and enhances overall customer satisfaction.

  • Improved Customer Engagement:

M-commerce fosters greater interaction between businesses and customers through features like notifications, social sharing, and feedback mechanisms. This engagement helps build brand loyalty and encourages repeat purchases.

  • Global Reach:

M-commerce allows businesses to reach a global audience, transcending geographical barriers. Companies can expand their market presence and offer products or services to customers worldwide without significant infrastructure investments.

Disadvantages of M-Commerce:

  • Security Concerns:

Despite advancements in security features, m-commerce transactions are still susceptible to fraud and hacking. Concerns about data breaches and identity theft may deter some consumers from engaging in mobile transactions.

  • Limited Screen Size:

The smaller screens of mobile devices can hinder the shopping experience, making it difficult for users to browse extensive product catalogs or read detailed information. This limitation may lead to frustration and impact purchasing decisions.

  • Dependence on Technology:

M-commerce relies heavily on technology, including internet connectivity and device functionality. Poor network coverage or outdated devices can disrupt the shopping experience, leading to dissatisfaction.

  • Technical Issues:

Mobile applications can encounter technical problems, such as crashes, bugs, or slow loading times. These issues can negatively affect user experiences and deter customers from using the platform.

  • High Competition:

The m-commerce landscape is highly competitive, with numerous businesses vying for consumer attention. Companies must continually innovate and enhance their offerings to stand out, which can be resource-intensive.

  • Digital Divide:

While smartphone penetration is increasing, there remains a significant segment of the population without access to mobile devices or the internet. This digital divide can limit the market potential for businesses relying solely on m-commerce.

  • Over-Reliance on Mobile Payments:

While mobile payments offer convenience, businesses that depend too heavily on them may face challenges during technical downtimes or system failures. This reliance can disrupt sales and customer relationships.

International Business Environment, Importance, Factors

International Business Environment In the context of a business firm, environment can be defined as various external actors and forces that surround the firm and influence its decisions and operations. The two major characteristics of the environment as pointed out by this definition are: these actors and forces are external to the firm these are essentially uncontrollable. The firm can do little to change them.

The International Business Environment concentration provides a “macro” view of markets and institutions in the global economy. It will prepare students for careers involving international market analysis such as international commercial and investment banking, portfolio analysis and risk assessment, new market development, international business consulting, and international business law. The foundational courses focus on an understanding of global markets and institutions. The concentration will allow the student to combine courses in broader areas of economic development, regional business environment, and/or international law, management, marketing, trade, and finance. The student will be encouraged to combine the core courses with supplemental coursework in related international subjects such as language, history, politics, and culture.

Exports boost the economic development of a country, reduce poverty and raise the standard of living. The world’s strongest economies are heavily involved in international trade and have the highest living standards, according to the Operation for Economic Co-operation and Development (OECD).

Countries like Switzerland, Germany, Japan and the Scandinavian countries have high volumes of imports and exports relative to their gross domestic product and offer high standards of living. Nations with lower ratios of international trade, such as Greece, Italy, Spain and Portugal, face serious economic problems and challenges to their living standards. Even with low wages, less developed countries can use this advantage to create jobs related to exports that add currency to their economy and improve their living conditions.

Importance of the International Business Environment

  1. Exports Increase Sales

Exporting opens new markets for a company to increase its sales. Economies rise and fall, and a company that has a good export market is in a better position to weather an economic downturn.

Furthermore, businesses that export are less likely to fail. It’s not only the exporting companies that increase sales; the companies that supply materials to the exporters also see their revenues go up, leading to more jobs.

  1. Exports Create Jobs

A company that increases its exports needs to hire more people to handle the higher workload. Businesses that export have a job growth 2 to 4 percent higher than companies that don’t; these export-related jobs pay about 16 percent more than jobs in companies with fewer exports. The workers in these export-related jobs spend their earnings in the local economy, leading to a demand for other products and creating more jobs.

  1. Imports Benefit Consumers

Imported products result in lower prices and expand the number of product choices for consumers. Lower prices have a significant effect, particularly for modest and low-income households. Studies show that lower import prices save the average American family of four around $10,000 per year.

Besides lower prices, imports give consumers a wider choice of products with better quality. As a result, domestic manufacturers are forced to lower their prices and increase product lines to meet the competition from imports. Even further, domestic vendors may have to import more components of their products to stay price competitive.

  1. Improved International Relations

International business removes rivalry between different countries and promotes international peace and harmony. Mutual trade creates a dependence on each other, improves confidence and fosters good faith.

A good example of co-dependency of nations is the relationship between the United States and China. Even though these countries have significant political differences, they try to get along because of the huge amount of trade between them.

Their relationship evolved and changed a lot over the past decades. Not too long ago, it was characterized by mutual tolerance, intensifying diplomacy and bilateral economic relationships. This was a win-win for both parties.

In July 2016, more than 800 hundred Chinese products became subject to a 25 percent import tax. The new tariff policy is expected to affect U.S.-China relations. Financial experts believe that there’s no going back to how things were.

A policy of a free international trade environment strengthens the economies of all countries. The competition from imports and exports leads to lower prices, better quality of products, wider selections and improved standards of living. While international trade may lead to the loss of some jobs, it has a stronger synergistic effect on the creation of new jobs and improved economic conditions.

Factors affecting International Business Environment

  • Political Factors

Political stability, government policies, trade agreements, and diplomatic relations play a significant role in international business. For example, a politically stable country with business-friendly regulations encourages foreign investments, while political unrest or trade restrictions can deter business activities.

  • Economic Factors

Economic conditions such as GDP growth, inflation, exchange rates, and interest rates impact international business. A strong economy provides a favorable market for goods and services, while economic instability or currency fluctuations can lead to challenges in pricing and profitability.

  • Social Factors

Demographics, lifestyle preferences, education levels, and cultural norms shape consumer behavior and demand patterns. Understanding the social context is essential for businesses to tailor products and marketing strategies to meet local needs effectively.

  • Technological Factors

Technological advancements, innovation, and the availability of infrastructure like the internet and communication systems affect how businesses operate internationally. Companies in technologically advanced countries may gain a competitive edge, while those in regions with limited technology may face challenges in scaling operations.

  • Environmental Factors

Environmental sustainability, climate change, and the availability of natural resources significantly influence international business. Organizations must comply with international environmental standards and adopt sustainable practices to maintain their reputation and meet regulatory requirements.

  • Legal Factors

Different countries have unique legal frameworks governing business activities, including labor laws, taxation, trade regulations, and intellectual property rights. Companies must navigate these legal landscapes carefully to avoid penalties and ensure smooth operations.

  • Cultural Factors

Cultural differences, including language, traditions, and business etiquette, can impact communication, negotiation, and overall success in international markets. A lack of cultural sensitivity may result in misunderstandings or failure to build trust with stakeholders.

  • Competitive Factors

The level of competition in foreign markets influences pricing, product positioning, and market entry strategies. Understanding local competitors and consumer loyalty is crucial for establishing a foothold and sustaining business growth.

Parties involved in International Business Environment

  • Governments

Governments influence international business through policies, regulations, and treaties. They regulate trade through tariffs, quotas, and trade agreements. Governments also support businesses by providing export incentives, infrastructure, and diplomatic assistance.

  • Multinational Corporations (MNCs)

MNCs are businesses that operate in multiple countries. They drive globalization by investing in foreign markets, creating employment, and transferring technology. MNCs influence international business dynamics through their scale, resources, and global reach.

  • Exporters and Importers

These are businesses or individuals engaged in cross-border trade. Exporters sell goods and services to foreign markets, while importers purchase goods and services from abroad to meet domestic demand. They form the backbone of international trade.

  • Financial Institutions

Banks, investment firms, and international financial organizations facilitate global trade and investment by providing financial products like trade credit, loans, and currency exchange services. Institutions such as the International Monetary Fund (IMF) and the World Bank play a crucial role in stabilizing economies and fostering development.

  • International Organizations

Global institutions like the World Trade Organization (WTO), United Nations (UN), and regional bodies like the European Union (EU) create frameworks for international cooperation. These organizations establish rules for trade, resolve disputes, and promote economic integration.

  • Logistics and Supply Chain Providers

Shipping companies, freight forwarders, and customs brokers facilitate the movement of goods across borders. They play a critical role in ensuring smooth and timely delivery, compliance with regulations, and cost-effective transportation.

  • Consumers

End-users in international markets drive demand for goods and services. Their preferences, purchasing power, and cultural influences significantly impact business strategies and product offerings in global markets.

  • Trade Associations and Chambers of Commerce

Organizations like the International Chamber of Commerce (ICC) and regional trade associations advocate for businesses, provide market insights, and facilitate networking. They also represent business interests in policymaking and trade negotiations.

  • Non-Governmental Organizations (NGOs)

NGOs advocate for sustainable and ethical business practices in the global market. They influence policies and corporate behavior on issues like environmental sustainability, labor rights, and social responsibility.

Scope of International Business

International business is the process of implying business across the boundary of the country at a global level. It focuses on the resources of the globe and objectives of the organization on the global business.

International business refers to the global trade of goods/services outside the boundaries of a country. International business conducts business transactions all over the world, it is also known as Global Business. It includes transaction between the parties in different global location.

If you are making a transaction with the International e-commerce websites i.e, AliExpress, Amazon, E-bay than you are making an International transaction. The trade allows a country to specialize in producing and exporting the most efficient products that can be produced in that country. International business consists of the movement to other countries of goods, products, technology, experience of management and resources.

Scope of International Business

  1. Foreign Investments

Foreign investment is an important part of international business. Foreign investment contain investments of funds from the abroad in exchange for financial return. Foreign investment is done through investment in foreign countries through international business. Foreign investments are two types which are direct investment and portfolio investment.

  1. Exports and Imports of Merchandise

Merchandise are the goods which are tangible. (those goods which can be seen and touched.) As mentioned above merchandise export means sending the home country’s goods to other countries which are tangible and merchandise imports means bringing tangible goods to the home country.

  1. Licensing and Franchising

Franchising means giving permission to the new party of the foreign country in order to produce and sell goods under your trademarks, patents or copyrights in exchange of some fee is also the way to enter into the international business. Licensing system refers to the companies like Pepsi and Coca-Cola which are produced and sold by local bottlers in foreign countries.

  1. Service Exports and Imports

Services exports and imports consist of the intangible items which cannot be seen and touched. The trade between the countries of the services is also known as invisible trade. There is a variety of services like tourism, travel, boarding, lodging, constructing, training, educational, financial services etc. Tourism and travel are major components of world trade in services.

  1. Growth Opportunities

There are lots of growth opportunities for both of the countries, developing and under-developing countries by trading with each other at a global level. The imports and exports of the countries grow their profits and help them to grow at a global level.

  1. Benefiting from Currency Exchange

International business also plays an important role while the currency exchange rate as one can take advantage of the currency fluctuations. For example, when the U.S. dollar is down, you might be able to export more as foreign customers benefit from the favourable currency exchange rate.

  1. Limitations of the Domestic Market

If the domestic market of a country is small then the international business is a good option for the growth of the business in the host country. Depression of domestic market firms will force to explore foreign markets.

Environmental Scanning, Importance, Factors, Technique

Environmental Scanning is the process of gathering information about events and their relationships within an organization’s internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization.

Every organization has an internal and external environment. In order for the organization to be successful, it is important that it scans its environment regularly to assess its developments and understand factors that can contribute to its success. Environmental scanning is a process used by organizations to monitor their external and internal environments.

The purpose of the scan is the identification of opportunities and threats affecting the business for making strategic business decisions. As a part of the environmental scanning process, the organization collects information regarding its environment and analyzes it to forecast the impact of changes in the environment. This eventually helps the management team to make informed decisions.

The purpose of the scan is the identification of opportunities and threats affecting the business for making strategic business decisions. As a part of the environmental scanning process, the organization collects information regarding its environment and analyzes it to forecast the impact of changes in the environment. This eventually helps the management team to make informed decisions.

As seen from the figure above, environmental scanning should primarily identify opportunities and threats in the organization’s environment. Once these are identified, the organization can create a strategy which helps in maximizing the opportunities and minimizing the threats. Before looking at the important factors for environmental scanning, let’s take a quick peek at the components of an organization’s environment.

Importance of Environmental Scanning

  1. SWOT Analysis

As we saw previously in the environmental scanning meaning, it is a complex process. The close study of the internal and external environment of an organization will reveal some very valuable information, i.e. the strengths, weaknesses, opportunities, and threats of a company.

Let us take a brief look.

  • Strength: After analysis of the internal environment of a company, we will be able to identify the strengths that give the company a competitive advantage. The entrepreneur can use this information to maximise these strengths and earn more profits.
  • Weakness: Study of the internal environment also point out the weaknesses of the company. For the growth and stability of the company, these identified weaknesses must be corrected without delay.
  • Opportunity: Analysis of the external environment helps with the identification of possible opportunities. The entrepreneur can prepare to capitalize on these.
  • Threats: Analysis of the external environment will also help in the identification of any business threats from competitors or any other factors. The company can come up with a strategy to diffuse such threats or minimize its impact.
  1. Best Use of Resources

Environmental scanning helps us conduct a thorough analysis and hence leads to the optimum utilization of resources for the business. Whether it is capital resources, human resources or other factors of production, their best use and utilization is very important for any business. Environmental scanning will help us avoid any wastages and allow for the most effective and economical use of these resources.

  1. Survival and Growth of the Business

It is a very competitive world and for any business to survive and thrive it is a difficult task. But if the business employs all the techniques of environmental scanning it can gain a significant advantage. It will allow the firm to prepare for future threats and opportunities while at the same time eliminating their weaknesses and improving on their strengths.

  1. Planning for Long Term

A business must have a plan for both short term and long term. The planning of long-term objectives can only occur after proper analysis and environmental scanning meaning. This will help the entrepreneur plan the necessary business strategy.

  1. Helps in Decision Making

Decision making is the choice of the best alternative done by management. Environmental scanning allows the firm to make the best decision keeping in mind the success and growth of the business. They point out all the threats and weaknesses. And they also identify the strengths of the firm.

Important Factors for Environmental Scanning

  • Events

These are specific occurrences which take place in different environmental sectors of a business. These are important for the functioning and/or success of the business. Events can occur either in the internal or the external environment. Organizations can observe and track them.

  • Trends

As the name suggests, trends are general courses of action or tendencies along which the events occur. They are groups of similar or related events which tend to move in a specific direction. Further, trends can be positive or negative. By observing trends, an organization can identify any change in the strength or frequency of the events suggesting a change in the respective area.

  • Issues

In wake of the events and trends, some concerns can arise. These are Issues. Organizations try to identify emerging issues so that they can take corrective measures to nip them in the bud. However, identifying emerging issues is a difficult task. Usually, emerging issues start with a shift in values or change in which the concern is viewed.

  • Expectations

Some interested groups have demands based on their concern for issues. These demands are Expectations.

Business Environment Scanning Techniques:

  • SWOT Analysis:

Assessing Strengths, Weaknesses, Opportunities, and Threats helps in understanding internal capabilities and external factors affecting the business.

  • PESTLE Analysis:

Examining Political, Economic, Social, Technological, Legal, and Environmental factors provides a comprehensive view of the external environment.

  • Market Research:

Gathering data on market trends, customer preferences, and competitor activities through surveys, interviews, and data analysis helps in understanding the market dynamics.

  • Competitor Analysis:

Analyzing competitors’ strategies, strengths, weaknesses, and market positioning provides insights into competitive threats and opportunities.

  • Scenario Planning:

Developing scenarios of possible future events and assessing their potential impact on the business helps in preparing for different eventualities.

  • Benchmarking:

Comparing the organization’s performance and practices with industry standards and best practices helps in identifying areas for improvement and staying competitive.

  • Trend Analysis:

Tracking long-term trends in technology, consumer behavior, regulatory changes, etc., helps in anticipating future developments and adapting the business strategy accordingly.

  • Industry Reports and Publications:

Keeping abreast of industry reports, market studies, and relevant publications provides valuable insights into industry trends, challenges, and opportunities.

  • Networking:

Engaging with industry experts, attending conferences, and participating in industry forums helps in staying informed about the latest developments and building valuable connections.

  • Technology Monitoring:

Monitoring technological advancements relevant to the business helps in identifying opportunities for innovation and potential disruptions.

  • Global Analysis:

Understanding global economic trends, geopolitical developments, and international trade policies helps in assessing global opportunities and risks.

  • Regulatory Analysis:

Keeping track of changes in regulations and compliance requirements helps in identifying potential regulatory risks and opportunities.

  • Consumer Feedback:

Gathering feedback from customers through surveys, reviews, and social media helps in understanding customer preferences and improving products or services.

  • Internal Reports and Feedback:

Leveraging internal data and feedback from employees, managers, and stakeholders helps in identifying internal strengths, weaknesses, and areas for improvement.

  • Environmental Scanning Tools:

Utilizing specialized software and tools for environmental scanning, such as automated news aggregators, social media monitoring tools, and data analytics platforms, helps in efficiently gathering and analyzing relevant information.

National income Analysis and Measurement

National income refers to the total monetary value of all final goods and services produced within a country’s borders over a specific period, typically a year. It serves as a crucial indicator of a country’s economic performance and standard of living. In India, national income is measured using various methods, including the production approach, income approach, and expenditure approach.

  • Gross Domestic Product (GDP):

Gross Domestic Product (GDP) is the most commonly used measure of national income and represents the total value of all final goods and services produced within a country’s borders during a specified period, usually a year. In India, GDP is calculated using both production and expenditure approaches.

  • Gross Value Added (GVA):

Gross Value Added (GVA) is a measure of the value added by various sectors of the economy in the production process. It represents the difference between the value of output and the value of intermediate consumption. GVA provides insights into the contribution of different sectors to the overall economy.

  • Gross National Income (GNI):

Gross National Income (GNI) measures the total income earned by a country’s residents, including both domestic and international sources. It includes GDP plus net income from abroad, such as remittances, interest, dividends, and other payments received from overseas.

  • Net National Income (NNI):

Net National Income (NNI) is derived from GNI by subtracting depreciation or the value of capital consumption. NNI reflects the net income generated by a country’s residents after accounting for the depreciation of capital assets.

  • Per Capita Income:

Per Capita Income is calculated by dividing the total national income (such as GDP or GNI) by the population of the country. It represents the average income earned per person and serves as a measure of the standard of living and economic welfare.

Components of GDP:

In India, GDP is composed of several components, including:

  1. Consumption (C):

Expenditure on goods and services by households, including spending on food, housing, healthcare, education, and other consumer goods.

  1. Investment (I):

Expenditure on capital goods such as machinery, equipment, construction, and infrastructure, including both private and public sector investment.

  1. Government Spending (G):

Expenditure by the government on goods and services, including salaries, public infrastructure, defense, and social welfare programs.

  1. Net Exports (NX):

The difference between exports and imports of goods and services. A positive value indicates a trade surplus, while a negative value indicates a trade deficit.

Sectorial Composition of GDP:

India’s GDP is composed of several sectors:

  1. Agriculture:

This sector includes farming, forestry, fishing, and livestock, and contributes to food security, rural livelihoods, and raw material supply for industries.

  1. Industry:

The industrial sector encompasses manufacturing, mining, construction, and utilities. It drives economic growth, employment generation, and technological advancement.

  1. Services:

The services sector includes trade, transport, communication, finance, real estate, professional services, and government services. It accounts for a significant share of GDP and employment and plays a crucial role in supporting other sectors.

Trends and Challenges:

India’s national income and its aggregates have witnessed significant growth and transformation over the years. However, the country faces various challenges:

  1. Income Inequality:

Disparities in income distribution persist, with a significant portion of the population facing poverty and economic deprivation.

  1. Sectoral Disparities:

There are wide gaps in development and productivity across different sectors and regions, with disparities between rural and urban areas.

  1. Unemployment and Underemployment:

India grapples with high levels of unemployment and underemployment, particularly among youth and marginalized communities.

  1. Infrastructure Deficit:

Inadequate infrastructure, including transportation, energy, and digital connectivity, hampers economic growth and competitiveness.

  1. Environmental Sustainability:

Rapid economic growth has led to environmental degradation, pollution, and resource depletion, necessitating sustainable development practices.

  1. Policy Reforms:

Structural reforms and policy initiatives are required to address bottlenecks, promote investment, boost productivity, and enhance competitiveness.

Government Initiatives:

The Indian government has introduced various policies and initiatives to promote economic growth, employment generation, and inclusive development:

  1. Make in India:

A flagship initiative aimed at boosting manufacturing, promoting investment, and enhancing competitiveness.

  1. Digital India:

A program focused on digital infrastructure, e-governance, and digital empowerment to drive technological advancement and digital inclusion.

  1. Skill India:

A skill development initiative aimed at enhancing the employability of the workforce and bridging the skills gap.

  1. Pradhan Mantri Jan Dhan Yojana (PMJDY):

A financial inclusion program aimed at expanding access to banking services, credit, and insurance for marginalized communities.

  1. Goods and Services Tax (GST):

A comprehensive indirect tax reform aimed at simplifying the tax structure, promoting transparency, and boosting tax compliance.

Methods of Measuring National Income

  • Product Approach

In product approach, national income is measured as a flow of goods and services. Value of money for all final goods and services is produced in an economy during a year. Final goods are those goods which are directly consumed and not used in further production process. In our economy product approach benefits various sectors like forestry, agriculture, mining etc to estimate gross and net value.

  • Income Approach

In income approach, national income is measured as a flow of factor incomes. Income received by basic factors like labor, capital, land and entrepreneurship are summed up. This approach is also called as income distributed approach.

  • Expenditure Approach

This method is known as the final product method. In this method, national income is measured as a flow of expenditure incurred by the society in a particular year. The expenditures are classified as personal consumption expenditure, net domestic investment, government expenditure on goods and services and net foreign investment.

These three approaches to the measurement of national income yield identical results. They provide three alternative methods of measuring essentially the same magnitude.

Law of Demand

Demand theory is a principle relating to the relationship between consumer demand for goods and services and their prices. Demand theory forms the basis for the demand curve, which relates consumer desire to the amount of goods available. As more of a good or service is available, demand drops and so does the equilibrium price.

Demand is the quantity of a good or service that consumers are willing and able to buy at a given price in a given time period. People demand goods and services in an economy to satisfy their wants, such as food, healthcare, clothing, entertainment, shelter, etc. The demand for a product at a certain price reflects the satisfaction that an individual expects from consuming the product. This level of satisfaction is referred to as utility and it differs from consumer to consumer. The demand for a good or service depends on two factors:

(1) Its utility to satisfy a want or need.

(2) The consumer’s ability to pay for the good or service. In effect, real demand is when the readiness to satisfy a want is backed up by the individual’s ability and willingness to pay.

Built into demand are factors such as consumer preferences, tastes, choices, etc. Evaluating demand in an economy is, therefore, one of the most important decision-making variables that a business must analyze if it is to survive and grow in a competitive market. The market system is governed by the laws of supply and demand, which determine the prices of goods and services. When supply equals demand, prices are said to be in a state of equilibrium. When demand is higher than supply, prices increase to reflect scarcity. Conversely, when demand is lower than supply, prices fall due to the surplus.

The law of demand introduces an inverse relationship between price and demand for a good or service. It simply states that as the price of a commodity increases, demand decreases, provided other factors remain constant. Also, as the price decreases, demand increases. This relationship can be illustrated graphically using a tool known as the demand curve.

The demand curve has a negative slope as it charts downward from left to right to reflect the inverse relationship between the price of an item and the quantity demanded over a period of time. An expansion or contraction of demand occurs as a result of the income effect or substitution effect. When the price of a commodity falls, an individual can get the same level of satisfaction for less expenditure, provided it’s a normal good. In this case, the consumer can purchase more of the goods on a given budget. This is the income effect. The substitution effect is observed when consumers switch from more costly goods to substitutes that have fallen in price. As more people buy the good with the lower price, demand increases.

Sometimes, consumers buy more or less of a good or service due to factors other than price. This is referred to as a change in demand. A change in demand refers to a shift in the demand curve to the right or left following a change in consumers’ preferences, taste, income, etc. For example, a consumer who receives an income raise at work will have more disposable income to spend on goods in the markets, regardless of whether prices fall, leading to a shift to the right of the demand curve.

The law of demand is violated when dealing with Giffen or inferior goods. Giffen goods are inferior goods that people consume more of as prices rise, and vice versa. Since a Giffen good does not have easily available substitutes, the income effect dominates the substitution effect.

Demand theory is one of the core theories of microeconomics. It aims to answer basic questions about how badly people want things, and how demand is impacted by income levels and satisfaction (utility). Based on the perceived utility of goods and services by consumers, companies adjust the supply available and the prices charged.

Law of Demand

The law of demand is one of the most fundamental concepts in economics. It works with the law of supply to explain how market economies allocate resources and determine the prices of goods and services that we observe in everyday transactions. The law of demand states that quantity purchased varies inversely with price. In other words, the higher the price, the lower the quantity demanded. This occurs because of diminishing marginal utility. That is, consumers use the first units of an economic good they purchase to serve their most urgent needs first, and use each additional unit of the good to serve successively lower valued ends.

  • The law of demand is a fundamental principle of economics which states that at a higher price consumers will demand a lower quantity of a good.
  • Demand is derived from the law of diminishing marginal utility, the fact that consumers use economic goods to satisfy their most urgent needs first.
  • A market demand curve expresses the sum of quantity demanded at each price across all consumers in the market.
  • Changes in price can be reflected in movement along a demand curve, but do not by themselves increase or decrease demand.
  • The shape and magnitude of demand shifts in response to changes in consumer preferences, incomes, or related economic goods, NOT to changes in price.

Understanding the Law of Demand

Economics involves the study of how people use limited means to satisfy unlimited wants. The law of demand focuses on those unlimited wants. Naturally, people prioritize more urgent wants and needs over less urgent ones in their economic behavior, and this carries over into how people choose among the limited means available to them. For any economic good, the first unit of that good that a consumer gets their hands on will tend to be put to use to satisfy the most urgent need the consumer has that that good can satisfy.

For example, consider a castaway on a desert island who obtains a six pack of bottled, fresh water washed up on shore. The first bottle will be used to satisfy the castaway’s most urgently felt need, most likely drinking water to avoid dying of thirst. The second bottle might be used for bathing to stave off disease, an urgent but less immediate need. The third bottle could be used for a less urgent need such as boiling some fish to have a hot meal, and on down to the last bottle, which the castaway uses for a relatively low priority like watering a small potted plant to keep him company on the island.

In our example, because each additional bottle of water is used for a successively less highly valued want or need by our castaway, we can say that the castaway values each additional bottle less than the one before. Similarly, when consumers purchase goods on the market each additional unit of any given good or service that they buy will be put to a less valued use than the one before, so we can say that they value each additional unit less and less. Because they value each additional unit of the good less, they are willing to pay less for it. So the more units of a good consumers buy, the less they are willing to pay in terms of the price.

By adding up all the units of a good that consumers are willing to buy at any given price we can describe a market demand curve, which is always downward-sloping, like the one shown in the chart below. Each point on the curve (A, B, C) reflects the quantity demanded (Q) at a given price (P). At point A, for example, the quantity demanded is low (Q1) and the price is high (P1). At higher prices, consumers demand less of the good, and at lower prices, they demand more.

Factors Affecting Demand

The shape and position of the demand curve can be impacted by several factors. Rising incomes tend to increase demand for normal economic goods, as people are willing to spend more. The availability of close substitute products that compete with a given economic good will tend to reduce demand for that good, since they can satisfy the same kinds of consumer wants and needs. Conversely, the availability of closely complementary goods will tend to increase demand for an economic good, because the use of two goods together can be even more valuable to consumers than using them separately, like peanut butter and jelly. Other factors such as future expectations, changes in background environmental conditions, or change in the actual or perceived quality of a good can change the demand curve, because they alter the pattern of consumer preferences for how the good can be used and how urgently it is needed.

Demand theory objectives

(1) Forecasting sales,

(2) Ma­nipulating demand,

(3) Appraising salesmen’s performance for setting their sales quotas, and

(4) Watching the trend of the company’s competi­tive position.

Of these the first two are most im­portant and the last two are ancillary to the main economic problem of planning for profit.

  1. Forecasting Demand:

Forecasting refers to predicting the future level of sales on the basis of current and past trends. This is perhaps the most important use of demand stud­ies. True, sales forecast is the foundation for plan­ning all phases of the company’s operations. There­fore, purchasing and capital budget (expenditure) programmes are all based on the sales forecast.

2. Manipulating Demand:

Sales forecasting is most passive. Very few com­panies take full advantage of it as a technique for formulating business plans and policies. However, “management must recognize the degree to which sales are a result only of the external economic environment but also of the action of the company itself.

Sales volumes do differ, “depending upon how much money is spent on advertising, what price policy is adopted, what product improve­ments are made, how accurately salesmen and sales efforts are matched with potential sales in the various territories, and so forth”.

Often advertising is intended to change consumer tastes in a manner favourable to the advertiser’s product. The efforts of so-called ‘hidden persuaders’ are directed to ma­nipulate people’s ‘true’ wants. Thus sales forecasts should be used for estimating the consequences of other plans for adjusting prices, promotion and/or products.

Importance of Demand Analysis:

A business manager must have a background knowledge of demand because all other business de­cisions are largely based on it. For example, the amount of money to be spent on advertising and sales promotion, the number of sales-persons to be hired (or employed), the optimum size of the plant to be set up, and a host of other strategic business decisions largely depend on the level of demand.

Why should a business firm invest time, effort and money to produce colour TV sets in a poor country like Chad or Burma, unless there is sufficient de­mand for it? A firm must be able to describe the fac­tors that cause households, governments or business firms to desire a particular product like a type­writer. It is in this context that an understanding of the theory of demand is really helpful to the practicing manager.

Demand theory is undoubtedly one of the man­ager’s essential tools in business planning both short run and long run. The objective of corporate planning is to identify new areas of investment.

In a dynamic world characterised by changes in tastes and preferences of buyers, technological change, migration of people from rural to urban areas, and so on, it is of paramount importance for the business manager to take into account prospective growth of demand in various market areas before taking any decision on new plant location (i.e., the place of birth decision of a business firm).

If demand is ex­pected to be stable, big sized plant may have to be set up. However, if demand is expected to fluctu­ate, flexible plants (possibly with lower average costs at the most likely rate of output) may be de­sirable.

A huge amount of capital may be required to carry inventories of finished goods. If demand is really responsive to advertising, there may be a strong rationale for heavy outlay on market devel­opment and sales promotion.

Demand considerations may directly and indi­rectly affect day-to-day financial, production and marketing decisions of the firm. Demand (sales) forecasts do provide some basis for projecting cash flows and net incomes periodically. Moreover, ex­pectations regarding the demand for a product do affect production scheduling and inventory plan­ning.

Again a business firm must take into account the probable reactions of rivals and buyers actu­al and potential before introducing changes in prices, advertising or product design. Therefore, for all these reasons, business managers can and should make good use of the various concepts and tech­niques of demand theory.

WTO Structure, Functions and Roles in the Current International Business Scenario

The establishment of the World Trade Organization (WTO) as the successor to ,the GATT on 1 January 1995 under the Marrakesh Agreement places the global trading system on a firm constitutional footing with the evolution of international economic legislation resulted through the Uruguay Round of GATT negotiations.

A remarkable feature of the Uruguay Round was that it paved the way for further liberalization of international trade with the fundamental shift from the negotiation approach to the institutional framework envisaged through transition from GATT to WTO Agreement.

The GATT 1947 and the WTO co-existed for the transitional period of one year in 1994. In January 1995, however, the WTO completely replaced the GATT. The membership of the WTO increased from 77 in 1995 to 127 by the end of 1996.

Structure of the World Trade Organization (WTO)

The organizational structure of the WTO is outlined in the Chart 1.

The Ministerial Conference (MC) is at the top of the structural organization of the WTO. It is the supreme governing body which takes ultimate decisions on all matters. It is constituted by representatives of (usually, Ministers of Trade) all the member countries.

The General Council (GC) is composed of the representatives of all the members. It is the real engine of the WTO which acts on behalf of the MC. It also acts as the Dispute Settlement Body as well as the Trade Policy Review Body.

There are three councils, viz.: the Council for Trade in Services and the Council for Trade-Related Aspects of Intellectual Property Rights (TRIPS) operating under the GC. These councils with their subsidiary bodies carry out their specific responsibilities

Further, there are three committees, viz., the Committee on Trade and Development (CTD), the Committee on Balance of Payments Restrictions (CBOPR), and the Committee on Budget, Finance and Administration (CF A) which execute the functions assigned to them by e WTO Agreement and the GC.

The administration of the WTO is conducted by the Secretariat which is headed by the Director General (DG) appointed by the MC for the tenure of four years. He is assisted by the four Deputy Directors from different member countries. The annual budget estimates and financial statement of the WTO are presented by the DG to the CBFA for review and recommendations for the final approval by the GC.

Functions of the World Trade Organization (WTO)

The WTO consisting a multi-faced normative framework: comprising institutional substantive and implementation aspects.

The major functions of the WTO are as follows:

  1. To lay-down a substantive code of conduct aiming at reducing trade barriers including tariffs and eliminating discrimination in international trade relations.
  2. To provide the institutional framework for the administration of the substantive code which encompasses a spectrum of norms governing the conduct of member countries in the arena of global trade.
  3. To provide an integrated structure of the administration, thus, to facilitate the implementation, administration and fulfillment of the objectives of the WTO Agreement and other Multilateral Trade Agreements.
  4. To ensure the implementation of the substantive code.
  5. To act as a forum for the negotiation of further trade liberalization.
  6. To cooperate with the IMF and WB and its associates for establishing a coherence in trade policy-making.
  7. To settle the trade-related disputes.

Features of the WTO

The distinctive features of the WTO are:

(i) It is a legal entity

(ii) World Bank (WB) it is not an agent of the United Nations.

(iii) Unlike the IMF and the World Bank, there is no weighted voting, but all the WTO members have equal rights.

(iv) Unlike the GATT, the agreements under the WTO are permanent and binding to the member countries.

(v) Unlike the GATT, the WTO dispute settlement system is based not on dilatory but automatic mechanism. It is also quicker and binding on the members. As such, the WTO is a powerful body.

(vi) Unlike the GATT, the WTOs approach is rule- based and time-bound.

(vii) Unlike the GATT, the WTOs have a wider coverage. It covers trade in goods as well as services.

(viii) Unlike the GATT, the WTOs have a focus on trade-related aspects of intellectual property rights and several other issues of agreements.

(ix) Above all, the WTO is a huge organizational body with a large secretariat.

Objectives of the WTO

The purposes and objectives of the WTO are spelled out in the preamble to the Marrakesh Agreement.

In a nutshell, these are:

  1. To ensure the reduction of tariffs and other barriers to trade.
  2. To eliminate discriminatory treatment in international trade relations.
  3. To facilitate higher standards of living, full employment, a growing volume of real income and effective demand, and an increase in production and trade in goods and services of the member nations.
  4. To make positive effect, which ensures developing countries, especially the least developed secure a level of share in the growth of international trade that reflects the needs of their economic development.
  5. To facilitate the optimal use of the world’s resources for sustainable development.
  6. To promote an integrated, more viable and durable trading system incorporating all the resolutions of the Uruguay Round’s multilateral trade negotiations.

Above all, to ensure that linkages trade policies, environmental policies with sustainable growth and development are taken care of by the member countries in evolving a new economic order.

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