Promoter, Meaning, Functions, Types, Legal Position

Promoter is an individual or a group of individuals responsible for bringing a company into existence. They are the pioneers who conceive the idea of a business and take the initial steps toward its incorporation. Although the term “promoter” is not explicitly defined in the Companies Act, 2013, it refers to anyone who plays a key role in setting up the company, organizing its resources, and ensuring that all legal formalities for incorporation are completed.

Promoters are not agents or employees of the company, as the company does not exist during the promotion stage. They occupy a fiduciary position, which means they must act in good faith and in the best interests of the company they are forming. Their role is crucial in laying the foundation for the company, securing resources, and handling preliminary contracts and agreements.

Promoters play a foundational role in the company’s incorporation, arranging for the necessary documents, funds, and legal formalities required for registration. They undertake tasks such as preparing the Memorandum and Articles of Association, appointing the first directors, securing initial capital, and filing incorporation documents.

Six Key Functions of a Promoter:

1. Conceiving the Idea of the Business

Promoter is to conceive the business idea. This involves identifying a market opportunity or a gap in existing services or products, and creating a business model around it. The promoter develops a clear vision for the company’s objectives and determines the type of business structure, whether a private limited company, public limited company, or partnership, depending on the nature of the business.

2. Conducting Feasibility Studies

Before proceeding with the incorporation of a company, the promoter must conduct various feasibility studies to assess the viability of the business idea. These studies cover different aspects, such as:

• Financial Feasibility: Evaluating the potential for raising funds, expected returns, and financial risks.
• Technical Feasibility: Ensuring that the necessary technology or infrastructure is available for the business operations.
• Market Feasibility: Analyzing market demand, competition, and customer preferences to ensure the business can sustain itself.

Based on these studies, the promoter decides whether the business idea is worth pursuing.

3. Securing Capital

Promoter is to arrange the initial capital required for the company’s incorporation and early-stage operations. This may involve investing their own money, raising funds from venture capitalists, angel investors, or securing loans from financial institutions. The promoter is also responsible for preparing financial projections to present to potential investors or lenders.

4. Negotiating and Entering into Preliminary Contracts

Promoter may need to negotiate and sign preliminary contracts on behalf of the company before it is formally incorporated. These contracts might involve purchasing land, acquiring machinery, or hiring key personnel. These contracts are provisional and only become binding on the company after it is incorporated, provided the company chooses to adopt them.

5. Drafting Legal Documents

Another critical function of the promoter is preparing essential legal documents required for company incorporation. This includes drafting the:

• Memorandum of Association (MoA), which outlines the company’s objectives and scope of activities.
• Articles of Association (AoA), which governs the internal management of the company, including rules regarding shareholders, directors, and meetings.

The promoter is also responsible for choosing the company’s name and ensuring it complies with naming regulations under the Companies Act.

6. Filing Incorporation Documents

Promoter must file the necessary documents with the Registrar of Companies (RoC) to legally incorporate the company. This involves submitting the MoA, AoA, details of directors and shareholders, and other relevant forms like SPICe+ (Simplified Proforma for Incorporating Company Electronically Plus). Once the Registrar approves the incorporation, the company is officially registered, and the promoter’s role transitions to other stakeholders or management.

Types of Promoters:

• Professional Promoters

Professional promoters are specialists who engage in the promotion of companies for a fee. They are not involved in the day-to-day management or ownership of the company once it is formed. These individuals or firms possess expertise in legal, financial, and procedural aspects of company formation. Their main task is to complete all formalities necessary for incorporation. After setting up the business, they usually exit and do not retain any controlling interest. They are commonly hired for startups, joint ventures, or specific project-based companies.

• Occasional Promoters

Occasional promoters are individuals who promote a company only once or occasionally. They do not make a regular profession or business out of promoting companies. These promoters are usually individuals with a specific business idea or project in mind. After forming the company and setting up its initial operations, they may hand over management to professionals and step back. They are temporary promoters who become involved due to opportunity or necessity rather than a long-term commitment to business promotion activities.

• Financial Promoters

Financial promoters are usually financial institutions, investment banks, or venture capitalists that promote companies as part of their investment strategy. They provide the initial capital and resources required to incorporate and launch a company. These promoters often retain some control over the company to safeguard their investments. Their main interest lies in financial returns rather than running the business. Financial promoters play a crucial role in startup ecosystems by funding, guiding, and promoting high-potential business ideas into successful companies.

• Entrepreneurial Promoters

Entrepreneurial promoters are individuals who conceive a business idea and promote the company to execute that idea. They are both the founders and the owners and continue to manage the business even after incorporation. These promoters are deeply involved in all aspects of the company, including financing, marketing, operations, and strategic planning. Examples include startup founders and small business owners. Entrepreneurial promoters are motivated by innovation, profit, and long-term vision, and they usually retain control as directors or key decision-makers in the company.

• Institutional Promoters

Institutional promoters are government bodies, public sector undertakings (PSUs), or large corporate entities that promote companies for specific industrial, social, or developmental objectives. In India, institutions like the Industrial Development Bank of India (IDBI) and State Industrial Development Corporations (SIDCs) have acted as institutional promoters. They often promote joint ventures, public-private partnerships, and sector-specific companies. Their primary goal is not profit but economic growth, employment generation, or regional development. Institutional promoters often provide technical support, funding, and operational guidance during the company’s early stages.

• Technical Promoters

Technical promoters are experts with deep technical or industry-specific knowledge, such as engineers, scientists, or technocrats, who promote a company based on their inventions, technologies, or innovations. They may collaborate with financial investors or business managers to bring their technical ideas to commercial reality. These promoters usually continue in advisory or leadership roles, such as Chief Technology Officers (CTOs). Their strength lies in R&D and innovation, and they are crucial in knowledge-driven industries like IT, pharmaceuticals, and manufacturing.

Legal Position of Promoters:

• Not an Agent

A promoter cannot be considered an agent of the company because the company does not exist legally until its incorporation. Since agency requires the principal (the company) to exist at the time the agent acts, this relationship is not valid during the promotion stage. Therefore, any contracts or actions taken by the promoter prior to incorporation are personally binding on the promoter. The company is not liable for these acts unless it adopts or re-executes the contract after incorporation, subject to legal provisions.

• Not a Trustee

Promoters are also not trustees in the traditional legal sense, as a trust relationship requires an existing principal or beneficiary (the company) which doesn’t exist before incorporation. However, courts recognize that promoters are in a fiduciary relationship with the company they are forming. This means they are expected to act in good faith and in the best interest of the company. If they gain any secret profits or breach this trust, they can be compelled to return such profits or compensate the company.

• Fiduciary Position

Promoters occupy a fiduciary position with respect to the company they form. They are expected to act honestly, avoid conflicts of interest, and not make secret profits at the company’s expense. If a promoter makes undisclosed profits or benefits by selling personal property to the company, they are legally bound to disclose such dealings to independent directors or shareholders. Failure to do so can lead to legal consequences. Courts hold promoters to a high ethical standard due to their control over early decisions.

• Duty of Disclosure

Promoters have a legal duty to disclose all material facts regarding the formation of the company, especially about any transactions in which they may personally benefit. Such disclosures must be made to the company’s board of directors, to independent investors, or through the company’s prospectus. If the promoter fails to disclose any interest or profit in a transaction and the company incurs a loss, the promoter may be held liable. This duty ensures transparency and protects shareholders and creditors from fraud.

• Liability for Pre-Incorporation Contracts

Since a company does not exist before incorporation, it cannot enter into any legal contract. Therefore, promoters are personally liable for any contracts made on behalf of the proposed company before it is legally registered. These contracts may not bind the company unless it formally adopts them after incorporation, and even then, specific legal procedures must be followed. Promoters should ideally enter such contracts in their own name and make it clear they are acting as promoters to avoid personal legal disputes.

• No Right to Remuneration

Promoters do not have a statutory right to claim any remuneration for the services they render during company formation. Any payment or benefit must be explicitly mentioned in the company’s Articles of Association or agreed upon by the company after its incorporation. If the company decides to pay them, it can only be done through a resolution passed by the Board or shareholders. In the absence of such approval, a promoter cannot sue the company for compensation, even if the services were valuable.