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Unit 1 {Book} |
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Meaning and Nature of Services Marketing, Goods and Services: A comparative study |
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Significance of Services |
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Marketing Mix for Services |
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Classification of Services |
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Unit 2 {Book} |
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MIS in Service Marketing |
VIEW |
Market Segmentation |
VIEW |
Market Positioning |
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Behaviour of consumer in Services |
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Service Management |
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Unit 3 {Book} |
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Marketing of Services in Bank and Insurance |
VIEW |
Marketing of Services in Tourism |
VIEW |
Marketing of Services in Hospital |
VIEW |
Marketing of Services in Consultancy |
VIEW |
Unit 4 {Book} |
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Promotion mix strategy for services |
VIEW |
Relationship Marketing |
VIEW |
Services under WTO |
VIEW |
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