BBA604 International Business

Unit 1 {Book}

Historic View Point of International Business

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Introduction and Concepts of the Modern International Business

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Domestic and International Business Comparison and Contrast with Advantages and Disadvantages of Both

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Regional blocks: NAFTA, SAFTA, ASEAN, SAARC Types, Roles, Functions and Their Effect On Emerging Global Business Environment

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Unit 2 {Book}

GAAT: Structure, Functions and Roles in the Current International Business Scenario

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WTO: Structure, Functions and Roles in the Current International Business Scenario

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Modern World Reasons for Venturing into International Business

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Factors and Variables Involved in International Business

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International Business Strategies

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International Business Entry Modes and Techniques

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Indian and World MNCs with their Merits and Demerits

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Unit 3 {Book}

Comparison and Contrast between Domestic and International Marketing

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Advantages of International Marketing

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Various Types of International Market Intermediaries

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Comparison and Contrast between Domestic and International Human Resource Management

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Cross Cultural Issues and Implications on the Host and Guest Countries

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Various Types of Global Organizations

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Unit 4 {Book}

International Financial Institutions Structure

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International Financial Institutions Roles

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International Financial Institutions Functions

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World Bank

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International Monetary Fund (IMF)

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The United Nations Conference on Trade and Development (UNCTCAD)

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National Bank for Agriculture and Rural Development (NABARD)

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Asian Development Bank (ADB)

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Export Documentation and Financial Support Available in India

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Agricultural and Processed Food Products Export Development Authority (APEDA)

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EPZs

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Special Economic Zone (SEZs)

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Future trends in International Business

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India’s attractiveness for FDI vis-à-vis other countries like China, Brazil, Malaysia etc.

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