BBA605 Marketing of Service

5th February 2020 1 By indiafreenotes

Unit 1 {Book}

Meaning and Nature of services marketing, Goods and Services: A comparative study

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Significance of Services

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Marketing Mix for Services

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Classification of Services

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Unit 2 {Book}

MIS in Service Marketing

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Market Segmentation

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Market Positioning

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Behaviour of consumer in Services

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Service Management

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Unit 3 {Book}

Marketing of Services in Bank and Insurance

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Marketing of Services in Tourism

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Marketing of Services in Hospital

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Marketing of Services in Consultancy

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Unit 4 {Book}

Promotion mix strategy for services

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Relationship Marketing

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Services under WTO

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