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BBA605 Marketing of Service
05/02/2020
By
indiafreenotes
Unit 1 {Book}
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Meaning and Nature of Services Marketing, Goods and Services: A comparative study
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Significance of Services
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Marketing Mix for Services
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Classification of Services
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Unit 2 {Book}
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MIS in Service Marketing
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Market Segmentation
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Market Positioning
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Behaviour of consumer in Services
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Service Management
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Unit 3 {Book}
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Marketing of Services in Bank and Insurance
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Marketing of Services in Tourism
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Marketing of Services in Hospital
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Marketing of Services in Consultancy
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Unit 4 {Book}
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Promotion mix strategy for services
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Relationship Marketing
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Services under WTO
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