Promoter Meaning and Function

Promoter is an individual or a group of individuals responsible for bringing a company into existence. They are the pioneers who conceive the idea of a business and take the initial steps toward its incorporation. Although the term “promoter” is not explicitly defined in the Companies Act, 2013, it refers to anyone who plays a key role in setting up the company, organizing its resources, and ensuring that all legal formalities for incorporation are completed.

Promoters are not agents or employees of the company, as the company does not exist during the promotion stage. They occupy a fiduciary position, which means they must act in good faith and in the best interests of the company they are forming. Their role is crucial in laying the foundation for the company, securing resources, and handling preliminary contracts and agreements.

Six Key Functions of a Promoter:

1. Conceiving the Idea of the Business:

Promoter is to conceive the business idea. This involves identifying a market opportunity or a gap in existing services or products, and creating a business model around it. The promoter develops a clear vision for the company’s objectives and determines the type of business structure, whether a private limited company, public limited company, or partnership, depending on the nature of the business.

2. Conducting Feasibility Studies:

Before proceeding with the incorporation of a company, the promoter must conduct various feasibility studies to assess the viability of the business idea. These studies cover different aspects, such as:

• Financial Feasibility: Evaluating the potential for raising funds, expected returns, and financial risks.
• Technical Feasibility: Ensuring that the necessary technology or infrastructure is available for the business operations.
• Market Feasibility: Analyzing market demand, competition, and customer preferences to ensure the business can sustain itself.

Based on these studies, the promoter decides whether the business idea is worth pursuing.

3. Securing Capital:

Promoter is to arrange the initial capital required for the company’s incorporation and early-stage operations. This may involve investing their own money, raising funds from venture capitalists, angel investors, or securing loans from financial institutions. The promoter is also responsible for preparing financial projections to present to potential investors or lenders.

4. Negotiating and Entering into Preliminary Contracts:

Promoter may need to negotiate and sign preliminary contracts on behalf of the company before it is formally incorporated. These contracts might involve purchasing land, acquiring machinery, or hiring key personnel. These contracts are provisional and only become binding on the company after it is incorporated, provided the company chooses to adopt them.

5. Drafting Legal Documents:

Another critical function of the promoter is preparing essential legal documents required for company incorporation. This includes drafting the:

• Memorandum of Association (MoA), which outlines the company’s objectives and scope of activities.
• Articles of Association (AoA), which governs the internal management of the company, including rules regarding shareholders, directors, and meetings.

The promoter is also responsible for choosing the company’s name and ensuring it complies with naming regulations under the Companies Act.

6. Filing Incorporation Documents:

Promoter must file the necessary documents with the Registrar of Companies (RoC) to legally incorporate the company. This involves submitting the MoA, AoA, details of directors and shareholders, and other relevant forms like SPICe+ (Simplified Proforma for Incorporating Company Electronically Plus). Once the Registrar approves the incorporation, the company is officially registered, and the promoter’s role transitions to other stakeholders or management.