BBA104 Managerial Economics

Unit 1 {Book}

Meaning, Nature and Scope of Managerial Economics

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Significance in Decision Making

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Fundamental Principles of Managerial Economics

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Demand Analysis- Introduction to Law of Demand

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Types of Demand

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Law of Demand: Schedule, Curve

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Demand Determinants

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Demand Forecasting: Meaning, Need, Objectives and Methods

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Elasticity of Demand: Meaning, Types and Significance

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Measuring Elasticity of Demand

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Unit 2 {Book}

Production Function: Meaning, Definitions and Features

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Law of Variable Proportions: Definition, Assumption, Graphical Presentation and Stages of the Law

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Returns to scale

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Iso-Product Curves: Meaning and Features

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Cost Concepts: Meaning and Types of Costs

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Cost: Output Relationship in Short and Long Run

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Break Even Point: Meaning, Features and Significance

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Unit 3 {Book}

Market Structure

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Pricing Theory: Pricing Under Different Market Conditions (Perfect Competition, Imperfect Competition and Monopoly)

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Price Discrimination under Monopoly and Necessary Condition

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Degrees of Price Discrimination

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Unit 4 {Book}

National Income: Meaning and Concept

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Various Methods of Measurement of National Income

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Difficulties in Measuring National Income

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Trade Cycle: Introduction and Theories of Trade Cycle

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Various Phases of Trade Cycle

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Hicks Theory of Trade Cycle

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Keynes Theory of Trade cycle

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