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BBA105 Marketing Fundamentals
05/02/2020
By
indiafreenotes
Unit 1 {Book}
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Meaning and Concepts of Marketing: Sales concept, Marketing concept, Social Marketing concepts, Societal Marketing concepts
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Marketing Mix
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4P’s of Marketing
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Marketing environment in India
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Unit 2 {Book}
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Marketing Segmentation, Bases for Segmentation
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Selection of Target Market and Positioning
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Product
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Product Line
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Product Personality
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Product Mix.
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Product life cycle
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Unit 3 {Book}
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Pricing, Factor affecting pricing
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Methods of pricing
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Distribution channels
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Types of intermediaries
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Unit 4 {Book}
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Promotion
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Elements of promotion mix.
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Advertising: Function, Criticism
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Types of Advertising
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Sales Promotion Techniques
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Advertising vs. Personal Selling
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Direct Marketing
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