Marketing and Services Management

Unit 1 {Book}
Marketing Definitions, Meaning and Goals	VIEW
Marketing importance	VIEW
Concept of Marketing	VIEW
Approaches to Marketing	VIEW
Functions of Marketing	VIEW
Recent Trends in Marketing	VIEW
E-Business	VIEW
Tele-Marketing	VIEW
Mobile Business	VIEW
Green Marketing	VIEW
Retailing	VIEW
Customer Relationship Management	VIEW

Unit 2 {Book}
Marketing Environment	VIEW
Marketing Environment in India	VIEW
Types of Marketing Environment: Micro Environment	VIEW
Types of Marketing Environment: Macro Environment	VIEW
Market Segmentation	VIEW
Consumer Behaviour	VIEW
Factors Influencing Consumer Behaviour	VIEW
Features and importance of Consumer Behaviour	VIEW
Types of Consumer Behaviour	VIEW
Bases of Market Segmentation	VIEW

Unit 3 {Book}
Marketing Mix	VIEW
Elements of Marketing Mix	VIEW
Product	VIEW
Product Mix	VIEW
Product Line	VIEW
Product Life Cycle	VIEW
Product Planning	VIEW
New Product Development	VIEW
Branding	VIEW
Packing and Packaging	VIEW
Pricing	VIEW
Factor Influencing Pricing, Pricing Policy, Methods of Pricing	VIEW
Physical Distribution	VIEW
Factors Affecting Distribution Channels	VIEW
Types of Marketing Channels	VIEW
Sales Promotion	VIEW
Promotion	VIEW
Personal Selling and Advertising	VIEW
Personal Selling Process	VIEW

Unit 4 {Book}
Services Meaning and Characteristics	VIEW
Classification of Services	VIEW
Marketing Mix in Service Industry	VIEW
Growth of Service Sector in India	VIEW
Service Process	VIEW
Designing the Service Process	VIEW
Service Blueprint	VIEW
Back Office and Front Office Process	VIEW

Unit 5 {Book}
Tourism and Travel Services	VIEW
Healthcare Services	VIEW
Educational Services	VIEW

Unit 1 {Book}

Marketing Definitions, Meaning and Goals

Marketing importance

Concept of Marketing

Approaches to Marketing

Functions of Marketing

Recent Trends in Marketing

E-Business

Tele-Marketing

Mobile Business

Green Marketing

Retailing

Customer Relationship Management

Unit 2 {Book}

Marketing Environment

Marketing Environment in India

Types of Marketing Environment: Micro Environment

Types of Marketing Environment: Macro Environment

Market Segmentation

Consumer Behaviour

Factors Influencing Consumer Behaviour

Features and importance of Consumer Behaviour

Types of Consumer Behaviour

Bases of Market Segmentation

Unit 3 {Book}

Marketing Mix

Elements of Marketing Mix

Product

Product Mix

Product Line

Product Life Cycle

Product Planning

New Product Development

Branding

Packing and Packaging

Pricing

Factor Influencing Pricing, Pricing Policy, Methods of Pricing

Physical Distribution

Factors Affecting Distribution Channels

Types of Marketing Channels

Sales Promotion

Promotion

Personal Selling and Advertising

Personal Selling Process

Unit 4 {Book}

Services Meaning and Characteristics

Classification of Services

Marketing Mix in Service Industry

Growth of Service Sector in India

Service Process

Designing the Service Process

Service Blueprint

Back Office and Front Office Process

Unit 5 {Book}

Tourism and Travel Services

Healthcare Services

Educational Services

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