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Marketing and Services Management
06/07/2020
By
indiafreenotes
Unit 1 {Book}
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Marketing Definitions, Meaning and Goals
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Marketing importance
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Concept of Marketing
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Approaches to Marketing
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Functions of Marketing
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Recent Trends in Marketing
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E-Business
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Tele-Marketing
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Mobile Business
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Green Marketing
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Retailing
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Customer Relationship Management
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Unit 2 {Book}
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Marketing Environment
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Marketing Environment in India
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Types of Marketing Environment: Micro Environment
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Types of Marketing Environment: Macro Environment
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Market Segmentation
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Consumer Behaviour
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Factors Influencing Consumer Behaviour
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Features and importance of Consumer Behaviour
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Types of Consumer Behaviour
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Bases of Market Segmentation
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Unit 3 {Book}
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Marketing Mix
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Elements of Marketing Mix
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Product
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Product Mix
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Product Line
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Product Life Cycle
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Product Planning
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New Product Development
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Branding
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Packing and Packaging
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Pricing
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Factor Influencing Pricing, Pricing Policy, Methods of Pricing
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Physical Distribution
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Factors Affecting Distribution Channels
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Types of Marketing Channels
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Sales Promotion
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Promotion
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Personal Selling and Advertising
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Personal Selling Process
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Unit 4 {Book}
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Services Meaning and Characteristics
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Classification of Services
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Marketing Mix in Service Industry
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Growth of Service Sector in India
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Service Process
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Designing the Service Process
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Service Blueprint
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Back Office and Front Office Process
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Unit 5 {Book}
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Tourism and Travel Services
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Healthcare Services
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Educational Services
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