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Unit 1 {Book} |
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Retailing Meaning and Role |
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Retailing Relevance & Trends |
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Characteristics of Retailing |
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The Changing Face of Retail Industry in India |
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Retail Market Segment, Market Segmentation |
VIEW |
Segmentation, Targeting & Positioning |
VIEW |
Kinds of Market |
VIEW |
Dimensions of Segmentation |
VIEW |
Unit 2 {Book} |
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Retailing Strategy |
VIEW |
Location of Retailing |
VIEW |
Types of Retailing |
VIEW |
Importance of Retailing |
VIEW |
Determining Factors of Retailing |
VIEW |
Product and Merchandise Strategies |
VIEW |
Retail Space and Ambience Management Strategies |
VIEW |
Retail promotion Strategies |
VIEW |
Retail Pricing |
VIEW |
Unit 3 {Book} |
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Rural Marketing |
VIEW |
Indian Rural Market |
VIEW |
Environment: Population and its Locations |
VIEW |
Occupation Pattern |
VIEW |
Expenditure Pattern |
VIEW |
Infrastructure Facilities |
VIEW |
The Rural Consumer Meaning and Characteristics |
VIEW |
Factors Influencing His Purchase Decision |
VIEW |
Rural Demand, Nature |
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Types of Requirements of Rural Demand |
VIEW |
Hierarchy of Markets and Rural Market Index |
VIEW |
Problems in Rural Marketing |
VIEW |
Unit 4 {Book} |
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Marketing of Consumable Inputs and Durable Inputs |
VIEW |
Composition of Products, Price, Distribution and Promotions |
VIEW |
Product Redesign or Modification Needs |
VIEW |
Rural Marketing Strategies |
VIEW |
Rural Market Segmentation |
VIEW |
Strategies on Product, Price, Promotion and Distribution |
VIEW |
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