BBA504 Retail & Rural Marketing

Last updated on 23/03/2021 1 By indiafreenotes

Unit 1 {Book}
Retailing Meaning and Role	VIEW
Retailing Relevance & Trends	VIEW
Characteristics of Retailing	VIEW
The Changing Face of Retail Industry in India	VIEW
Retail Market Segment, Market Segmentation	VIEW
Segmentation, Targeting & Positioning	VIEW
Kinds of Market	VIEW
Dimensions of Segmentation	VIEW

Unit 2 {Book}
Retailing Strategy	VIEW
Location of Retailing	VIEW
Types of Retailing	VIEW
Importance of Retailing	VIEW
Determining Factors of Retailing	VIEW
Product and Merchandise Strategies	VIEW
Retail Space and Ambience Management Strategies	VIEW
Retail promotion Strategies	VIEW
Retail Pricing	VIEW

Unit 3 {Book}
Rural Marketing	VIEW
Indian Rural Market	VIEW
Environment: Population and its Locations	VIEW
Occupation Pattern	VIEW
Expenditure Pattern	VIEW
Infrastructure Facilities	VIEW
The Rural Consumer Meaning and Characteristics	VIEW
Factors Influencing His Purchase Decision	VIEW
Rural Demand, Nature	VIEW
Types of Requirements of Rural Demand	VIEW
Hierarchy of Markets and Rural Market Index	VIEW
Problems in Rural Marketing	VIEW

Unit 4 {Book}
Marketing of Consumable Inputs and Durable Inputs	VIEW
Composition of Products, Price, Distribution and Promotions	VIEW
Product Redesign or Modification Needs	VIEW
Rural Marketing Strategies	VIEW
Rural Market Segmentation	VIEW
Strategies on Product, Price, Promotion and Distribution	VIEW

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CategoryLucknow University BBA Notes

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