How to Create an AdWords account, Different Types of AdWords and its Campaign and Ads creation process, Ad approval process

Google AdWords (now called Google Ads) is an essential tool for businesses looking to advertise online. Setting up an account, understanding campaign types, creating ads, and navigating the ad approval process are key steps in leveraging Google Ads effectively.

Step 1: Creating a Google AdWords Account

1. Sign up on Google Ads:

   • Go to google.com and click “Start Now.”
   • If you don’t already have a Google account, create one. If you do, log in with your existing account.

2. Set Up Billing Information:

Google will prompt you to set up billing details, including currency and payment method. This ensures your campaigns will be funded once they’re live.

3. Choose a Goal:

Google Ads lets you pick from goals such as website traffic, lead generation, or brand awareness, helping to align your campaigns with your primary business objective.

4. Create Your First Campaign:

To guide users, Google will often offer an initial campaign setup tutorial, but you can also opt for expert mode for more control and custom settings.

Different Types of Google AdWords Campaigns:

Google Ads offers various campaign types tailored to different advertising goals:

1. Search Campaigns:

These are text-based ads that appear on Google’s search results pages when users search for specific keywords. They’re highly effective for targeting users actively looking for your product or service.

2. Display Campaigns:

Display campaigns show image or video ads across Google’s Display Network, including websites, apps, and YouTube. They are great for increasing brand visibility and retargeting users who visited your website.

3. Video Campaigns:

Video campaigns allow you to show ads on YouTube and across the Google Display Network. They’re ideal for storytelling and driving engagement with visual content.

4. Shopping Campaigns:

These campaigns are tailored for e-commerce businesses. They showcase products, prices, and links to your website directly on Google’s shopping tab or in search results.

5. App Campaigns:

App campaigns drive app installs and engagement by promoting your app across Google Search, Google Play, YouTube, and other sites in the Display Network.

6. Smart Campaigns:

Smart campaigns are an automated type of campaign aimed at small businesses and those new to Google Ads. Google automates targeting and bidding for quick setup and lower management.

Campaign and Ad Creation Process:

Once you choose a campaign type, follow these steps to create your campaign and ads:

1. Set Campaign Parameters:

   • Define your budget (daily or total for the campaign), bid strategy (CPC, CPA, or maximize clicks), and targeting options (location, language, demographics).
   • Google will then calculate how many clicks or impressions you can expect based on your budget and bid.

2. Choose Your Target Audience:

   • Google Ads offers detailed targeting options, allowing you to select specific audiences based on age, gender, interests, and more.
   • For display and video campaigns, you can refine targeting by selecting audience affinity, in-market segments, or even specific devices.

3. Set Up Ad Groups:

   • Ad groups are collections of related ads within a campaign. Each ad group contains keywords or targeting criteria relevant to the ad content.
   • Structure ad groups based on themes, products, or services to ensure that each ad group aligns closely with a targeted set of keywords.

4. Create Your Ads:

   • For search ads, enter headlines, descriptions, and URLs. Use strong call-to-action language and keywords in the headlines to grab user attention.
   • For display ads, design visuals (images or videos) that reflect your brand and message. Follow Google’s guidelines on dimensions and file sizes for optimal display.
   • Preview ads to ensure that they are formatted correctly for both mobile and desktop devices.

Ad Approval Process:

Once your ads are created and saved, they go through Google’s approval process, which typically takes 24 hours but can be quicker or longer depending on volume and ad type.

1. Review by Google:

   • Google reviews ads to ensure they comply with policies on content, layout, and relevance. Ads that violate policies may be disapproved or suspended.
   • Common violations include prohibited content (like adult or illegal products), restricted items, misleading claims, and poor landing page quality.

2. Status Updates:

   • Ads go through several statuses:
     • Eligible: The ad meets all guidelines and can be shown.
     • Under Review: The ad is being reviewed.
     • Approved: The ad has passed review and is live.
     • Disapproved: The ad violates a policy, and you’ll receive an email specifying the reason and steps to fix it.

3. Editing and Resubmission:

   • If an ad is disapproved, you can edit it to correct any issues. Once the changes are saved, it automatically goes back into the review queue.
   • For best results, make sure that the ad, keywords, and landing page content all align with Google’s advertising policies.