MK2 Advertising and Media Management Bangalore University BBA 6th Semester NEP Notes
by | Unit 1 IMC [Book] | |
| Introduction to Integrated Marketing Communication | VIEW |
| AIDA Model | VIEW |
| Setting Goals and Objectives in IMC | VIEW |
| Concept of DAGMAR in Setting objectives | VIEW |
| Elements of IMC | VIEW |
| Role of Advertising in India’s Economic Development | VIEW |
| Ethics in Advertising | VIEW |
| Social, Economic aspects of Advertising | VIEW |
| Legal aspects of Advertising | VIEW |
| Unit 2 Consumer and Media [Book] | |
| How Advertising works: | |
| Advertising Perception | VIEW |
| Advertising Cognition | VIEW |
| Advertising Affect | VIEW |
| Advertising Association | VIEW |
| Advertising Persuasion | VIEW |
| Advertising Behaviour | VIEW |
| Associating feeling with Brands | VIEW |
| Use of Research in Advertising planning | VIEW |
| Advertising Media, Industry Structure, Functions | VIEW |
| Advantages, Disadvantages of Advertising Media | VIEW |
| Basic Concept of Media planning | VIEW |
| Media Selection | VIEW |
| Media Scheduling strategy | VIEW |
| Setting Media Budgets | VIEW |
| Unit 3 [Book] | |
| Advertising Program | VIEW |
| Planning and Managing Creative Strategies, Creative approaches | VIEW |
| Building Advertising Program: Message, Theme | VIEW |
| Advertising appeals | VIEW |
| Advertising Layout: How to Design and Produce Advertisements | VIEW |
| Advertising Budget: Nature and Methods of advertising appropriation | VIEW |
| Art of Advertising Copywriting; Guidelines for Copywriting | VIEW |
| Copywriting for Print, Audio, TV and Outdoor Media | VIEW |
| Unit 4 Measuring Advertising Effectiveness [Book] | |
| Measuring Advertising Effectiveness: Stages of Evaluations and various Types of Testing-Pre and Post-Testing | VIEW |
| Advertising Agencies History, Role, Importance, Organizational structure, Functions, Benefits, Challenges | VIEW |
| Selection of Advertising Agency | VIEW |
| Client Agency Relationship | VIEW |
| Advertising agencies Compensation strategies | VIEW |
| Unit 5 Other Elements of IMC [Book] | |
| Sales Promotion | VIEW |
| PR | VIEW |
| Events and Experiences and Word of Mouth | VIEW |
| Consumer and Trade Sales Promotion | VIEW |
| Application of Sales Promotion in different domains | VIEW |
| Using Public Relations in Image Building | VIEW |
| Planning and Executing events | VIEW |
| Event Management | VIEW |
| Viral Marketing | VIEW |
| Building organic Word of Mouth Communication | VIEW |