Business Environment University of Mumbai BMS 2nd Sem Notes

Unit 1 Introduction to Business Environment {Book}
Business Meaning Definition, Nature & ScopeVIEWVIEW
Types of Business organizationsVIEW
Business environment Meaning, Characteristics, Scope & SignificanceVIEW
Components of Business environmentVIEW
Micro and Macro environment Definition, DifferentiationVIEW
Analysis of business environmentVIEW
SWOT AnalysisVIEW
Introduction to Micro-Environment:
Internal environment: Value System, Mission, Objectives, Organizational Structure, Organizational Resources, Company Image, Brand equityVIEW
External environment: Firms, Customers, Suppliers, Distributors, Competitors, SocietyVIEW
Introduction to Macro-Environment: Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and LegalVIEW

 

Unit 2 Political and Legal Environment {Book}
Political Institutions: Legislature, Executive, JudiciaryVIEW
Role of Government in BusinessVIEW
Legal framework in IndiaVIEW
Economic environment: Economic System and economic policiesVIEW
Concept of capitalism, Socialism and Mixed economyVIEW
Impact of business on Public Sector, Private Sector and Joint SectorVIEW
Sunrise sector of Indian economyVIEW
Challenges of Indian economyVIEW

 

Unit 3 Social, Cultural, Technological, Competitive Environment {Book}
Social and Cultural environment NatureVIEW
Impact of foreign culture on BusinessVIEW
Traditional Values and its impactVIEW
Social Audit MeaningVIEW
Importance of co-operative GovernmentVIEW
Social Responsibility of BusinessVIEWVIEW
Technological environment FeaturesVIEW
Impact of Technology on BusinessVIEW
Competitive environment: MeaningVIEW
Michael Porter’s Five forces AnalysisVIEW
Competitive AnalysisVIEW

 

Unit 4 International Environment {Book}
GSTT/WTO: Objective and Evolution of GATTVIEWVIEW
Uruguay roundVIEW
GATT vs. WTOVIEW
WTO function, Pros and ConsVIEWVIEW
Globalization Meaning, Features of GlobalizationVIEW
Nature and Stages of GlobalizationVIEW
Advantages and Disadvantages of GlobalizationVIEW
Foreign Market entry strategiesVIEW
LPG ModelVIEW
MNCs Definition, Meaning, Merits, DemeritsVIEW
MNC in IndiaVIEW
FDI Meaning, Concept and functionsVIEWVIEW
Need for FDI in developing countriesVIEW
Factor influencing FDIVIEW
FDI operations in IndiaVIEW
Challenges faced by International Business and investment opportunities for Indian IndustryVIEW

 

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