Business Environment University of Mumbai BMS 2nd Sem Notes

09/04/2020 1 By indiafreenotes
Unit 1 Introduction to Business Environment {Book}
Business Meaning Definition, Nature & Scope VIEW VIEW
Types of Business organizations VIEW
Business environment Meaning, Characteristics, Scope & Significance VIEW
Components of Business environment VIEW
Micro and Macro environment Definition, Differentiation VIEW
Analysis of business environment VIEW
SWOT Analysis VIEW
Introduction to Micro-Environment:
Internal environment: Value System, Mission, Objectives, Organizational Structure, Organizational Resources, Company Image, Brand equity VIEW
External environment: Firms, Customers, Suppliers, Distributors, Competitors, Society VIEW
Introduction to Macro-Environment: Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal VIEW


Unit 2 Political and Legal Environment {Book}
Political Institutions: Legislature, Executive, Judiciary VIEW
Role of Government in Business VIEW
Legal framework in India VIEW
Economic environment: Economic System and economic policies VIEW
Concept of capitalism, Socialism and Mixed economy VIEW
Impact of business on Public Sector, Private Sector and Joint Sector VIEW
Sunrise sector of Indian economy VIEW
Challenges of Indian economy VIEW


Unit 3 Social, Cultural, Technological, Competitive Environment {Book}
Social and Cultural environment Nature VIEW
Impact of foreign culture on Business VIEW
Traditional Values and its impact VIEW
Social Audit Meaning VIEW
Importance of co-operative Government VIEW
Social Responsibility of Business VIEW VIEW
Technological environment Features VIEW
Impact of Technology on Business VIEW
Competitive environment: Meaning VIEW
Michael Porter’s Five forces Analysis VIEW
Competitive Analysis VIEW


Unit 4 International Environment {Book}
GSTT/WTO: Objective and Evolution of GATT VIEW VIEW
Uruguay round VIEW
WTO function, Pros and Cons VIEW VIEW
Globalization Meaning, Features of Globalization VIEW
Nature and Stages of Globalization VIEW
Advantages and Disadvantages of Globalization VIEW
Foreign Market entry strategies VIEW
MNCs Definition, Meaning, Merits, Demerits VIEW
MNC in India VIEW
FDI Meaning, Concept and functions VIEW VIEW
Need for FDI in developing countries VIEW
Factor influencing FDI VIEW
FDI operations in India VIEW
Challenges faced by International Business and investment opportunities for Indian Industry VIEW