by | Unit 1 Introduction to Marketing {Book} | |
| Introduction to Marketing | VIEW |
| Fundamentals of Marketing, Scope of Marketing | VIEW |
| Importance of Marketing | VIEW |
| Elements of Marketing Mix | VIEW |
| Approaches of Marketing | VIEW |
| Analyzing the Marketing Environment: Components of Environment | VIEW |
| Micro Environment | VIEW |
| Macro Environment: Environment specific to the firm; Global Environment, Consumer environment, Technology environment, Competition environment | VIEW |
| Value Philosophy in Marketing: Understanding the value philosophy, Meaning of value; Value Creation and Delivery | VIEW |
| Value Delivery Process | VIEW |
| Value Delivery and Upstream Marketing | VIEW |
| Value Innovation; Co-creation of value | VIEW |
| Unit 2 Consumer Behaviour & Market Segmentation {Book} | ||
| Consumer Behaviour Introduction | VIEW | |
| Factors influencing Consumer Behaviour | VIEW | |
| Buying Decision Process | VIEW | |
| Theories of Consumer Decision Making | VIEW | VIEW |
| Marketing Research Key terms and | VIEW | |
| Process & Techniques of market research | VIEW | |
| Role of Market Research in the decision-making system | VIEW | |
| Market Segmentation | VIEW | VIEW |
| Targeting | VIEW | |
| Differentiation | VIEW | |
| Positioning | VIEW | VIEW |
| Levels of Segmentation | VIEW | |
| Basis for Segmenting Consumer | VIEW | |
| Basis for Segmenting Business Markets | VIEW | |
| Market Targeting, Developing | VIEW | |
| Communicating Strategy | VIEW | |
| Positioning Strategy | VIEW | VIEW |
| VIEW | VIEW | |
| Unit 3 Product and Pricing Strategy {Book} | ||
| Product Levels; Classifying products | VIEW | |
| Product Range | VIEW | |
| Product Line | VIEW | |
| Product Mix | VIEW | |
| Product Life Cycles | VIEW | |
| New Product Development | VIEW | |
| New Service Development | VIEW | |
| Stages of Product Development; | VIEW | |
| Product Adoption Process | VIEW | VIEW |
| Pricing to Capture Value: | VIEW | |
| Pricing Environment | VIEW | |
| Consumer Psychology & Pricing | VIEW | |
| Pricing Philosophy | VIEW | |
| Methods of Pricing | VIEW | VIEW |
| Price Adaptations | VIEW | |
| Initiating Price Changes | VIEW | |
| Responding to Competitors’ Price Changes | VIEW | |
| Unit 4 Marketing Channels & Promotional Strategy {Book} | ||
| Marketing channels, Functions | VIEW | |
| Physical Distribution | VIEW | |
| Value Networks | VIEW | |
| Channel Design Decisions | VIEW | |
| Channel Management Decisions | VIEW | |
| Channel Integration and Systems | VIEW | VIEW |
| E-commerce | VIEW | VIEW |
| E- Retailing | VIEW | |
| Promoting Value: | ||
| Marketing Communications | VIEW | |
| Personal Influencers | VIEW | |
| Marketing Communications Mix | VIEW | |
| Advertising | VIEW | VIEW |
| Sales Promotion | VIEW | VIEW |
| Personal Selling | VIEW | VIEW |
| Direct Marketing | VIEW | VIEW |
| Public Relations | VIEW | VIEW |
| Unit 5 Advancements in Marketing {Book} | ||
| Social Marketing | VIEW | VIEW |
| Online Marketing | VIEW | |
| Search Engine Optimization (SEO) | VIEW | |
| Green marketing | VIEW | |
| Rural Marketing | VIEW | |
| Mobile Marketing | VIEW | |
| Marketing Analytics | VIEW | |
| Social Media Marketing | VIEW | |
| Email Marketing | VIEW | VIEW |
| Live Video Streaming Marketing | VIEW | |
| Network Marketing | VIEW | |
| Affiliate Marketing | VIEW | |
| Chatbots Marketing | VIEW | |
| Influencer Marketing | VIEW | |
| Global Marketing | VIEW | |
| Experiential Marketing | VIEW | |
| Relationship Building and Customer Retention | VIEW | VIEW |
| Strategic Alliances and Networks | VIEW | |
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