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BBA601 Business Policy
05/02/2020
By
indiafreenotes
Unit 1 {Book}
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Strategic Management
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Concept of Strategy
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Dimension of Strategic decision
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Levels of Strategy
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Strategy making Modes
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Overview of Process of Strategic Planning
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Overview of Process of Strategic Management
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Unit 2 {Book}
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Mission
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Vision
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Objective Setting
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Business
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Summary statement of strategy
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Deducing Strategy from action & endeavours
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Unit 3 {Book}
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Formulation of Strategy
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Components of environment & Environmental analysis
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Analysis of internal capabilities using different approaches
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Strengths, Weakness, Opportunities, Threats (SWOT Analysis)
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Unit 4 {Book}
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Strategic Alternatives for Growth, Stable, Combinations & international strategies
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Choice of Strategy
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Generic Business Strategies
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Portfolio Analysis
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Overview of Implementation Aspects
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