BBA306 Research Methodology
5th February 2020
By
indiafreenotes
Unit 1 Introduction to Research Methodology: {Book}
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Meaning, Objectives of Research
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Categories of Research
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Features of good research studies
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Types of Research Studies, Scientific & non-Scientific methods
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Research Methods & Research Methodology
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Qualitative Research Method
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Quantitative Research Methods
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Importance of Research in Management Decisions
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Defining Research Problems
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Formation of Hypothesis
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Research design: Types of Research design
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Research design in case of Different Research studies
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Unit 2 Methods and Techniques of data collection: {Book}
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Types of Data collection
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Methods used for collection of different Data Types
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Sampling and sampling distribution, Methods of Sampling
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Importance of Sampling
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Sampling errors
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Test of Hypothesis
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Attitude Measurement and Scales
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Unit 3 Data presentation and analysis: {Book}
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Data preparation & preliminary analysis
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Statistical Analysis & Interpretation of data, Non parametric Tests
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Multivariate Analysis of Data
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Model Building & Decision Making
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Additional Statistical Methods
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Unit 4 Report writing & Presentation:{Book}
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Writing & formatting of Reports
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Presenting your research reports & talks
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Graphical Presentation
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Frequency Table
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Bar Diagram, Histogram
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Pie chart
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Ogives
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