BBA306 Research Methodology
5th February 2020
Unit 1 Introduction to Research Methodology: {Book} |
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Meaning, Objectives of Research |
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Categories of Research |
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Features of good research studies |
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Types of Research Studies, Scientific & non-Scientific methods |
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Research Methods & Research Methodology |
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Qualitative Research Method |
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Quantitative Research Methods |
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Importance of Research in Management Decisions |
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Defining Research Problems |
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Formation of Hypothesis |
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Research design: Types of Research design |
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Research design in case of Different Research studies |
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Unit 2 Methods and Techniques of data collection: {Book} |
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Types of Data collection |
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Methods used for collection of different Data Types |
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Sampling and sampling distribution, Methods of Sampling |
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Importance of Sampling |
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Sampling errors |
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Test of Hypothesis |
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Attitude Measurement and Scales |
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Unit 3 Data presentation and analysis: {Book} |
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Data preparation & preliminary analysis |
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Statistical Analysis & Interpretation of data, Non parametric Tests |
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Multivariate Analysis of Data |
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Model Building & Decision Making |
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Additional Statistical Methods |
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Unit 4 Report writing & Presentation:{Book} |
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Writing & formatting of Reports |
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Presenting your research reports & talks |
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Graphical Presentation |
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Frequency Table |
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Bar Diagram, Histogram |
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Pie chart |
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Ogives |
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