BBA306 Research Methodology

5th February 2020 1 By indiafreenotes

 

Unit 1 Introduction to Research Methodology: {Book}

Meaning, Objectives of Research

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Categories of Research

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Features of good research studies

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Types of Research Studies, Scientific & non-Scientific methods

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Research Methods & Research Methodology

Qualitative Research Method

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Quantitative Research Methods

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Importance of Research in Management Decisions

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Defining Research Problems

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Formation of Hypothesis

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Research design: Types of Research design

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Research design in case of Different Research studies

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Unit 2 Methods and Techniques of data collection: {Book}

Types of Data collection

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Methods used for collection of different Data Types

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Sampling and sampling distribution, Methods of Sampling

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Importance of Sampling

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Sampling errors

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Test of Hypothesis

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Attitude Measurement and Scales

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Unit 3 Data presentation and analysis: {Book}

Data preparation & preliminary analysis

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Statistical Analysis & Interpretation of data, Non parametric Tests

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Multivariate Analysis of Data

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Model Building & Decision Making

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Additional Statistical Methods

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Unit 4 Report writing & Presentation:{Book}

Writing & formatting of Reports

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Presenting your research reports & talks

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Graphical Presentation

Frequency Table

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Bar Diagram, Histogram

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Pie chart

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Ogives

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