Public Relations and Corporate Communication

Unit 1 Attitude And Emotional Intelligence {Book}

Importance of Attitude, Meaning of Positive Thinking and Positive Attitude

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Ways to build Positive Attitude

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Effects of negative attitude and measures to overcome them

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Significance of interpersonal relationships in personal and professional life

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Tips to enhance interpersonal Relationships

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Emotional Intelligence

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Unit 2 Vision, Goal Setting & Time Management {Book}

Meaning of Vision, Doing things for the right purpose

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Setting and Achieving goals

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Importance of Goal Setting

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Periodicity in Goal Setting: Short, Medium, Long-Term

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Methods to Achieve Set goals

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General principles of Stress Management

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General principles of Time Management

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Unit 3 Creativity {Book}

Creativity, The Creative mind, Important

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Elements of Creativity: Influence and Flexibility

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Factors influencing Creativity

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Methods of enhancing Creativity

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Techniques of creativity: Attributes listing

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Brainstorming

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Unit 4 Communication Skills {Book}

Communication Skills: Significance

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Process of Communication

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Forms of Communication

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Communication Gap

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Listening Skills

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Basics of Managerial Speaking Skills

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Body Language

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How to Develop matter for a speech

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Presentation aids and effective use of presentation aids

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Presentation Skills

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Preparation of Resume

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Preparation for GD & Interview

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Unit 5 Career Planning {Book}

Career Planning

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Awareness of Different Careers

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Sources of Information of Careers

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Choosing a Career

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Career counseling

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