Marketing Management

4th March 2020 1 By indiafreenotes

Unit 1 Introduction {Book}

Nature and Scope of Marketing

VIEW

Importance of Marketing

VIEW

Marketing concept

VIEW

Product Differentiation

VIEW

Brand and Trademarks

VIEW

Packaging

VIEW

Labeling

VIEW

Product life cycle

VIEW

Unit 2 {Book}

Market Research

VIEW

Nature and importance of Market Research

VIEW

Areas and Techniques Market Research

VIEW

Selection of the Channels of Distribution

VIEW

Unit 3 {Book}

Pricing Strategy, Factors to be considered in pricing

VIEW

Pricing objectives

VIEW

Pricing Strategies

VIEW

Breakeven analysis

VIEW

Uses of Sales forecast, Methods of sales forecast

VIEW

Market Segmentation

VIEW

Unit 4 {Book}

Determining the sales promotion programme

VIEW

Personal Selling

VIEW

Difference between Advertising and Personal Selling

VIEW

Selling process

VIEW

Qualities of a Salesman

VIEW

Advertising: Media choice

VIEW

Advertising Types

VIEW

Advertising Budgeting

VIEW

Sales Promotion Methods

VIEW

Public Relations and Methods

VIEW

Unit 5 {Book}

Control of Marketing operations

VIEW

Need for control, Phase of control

VIEW

Techniques of controlling Market

VIEW

Marketing Audit

VIEW