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Marketing Management
4th March 2020
By
indiafreenotes
Unit 1 Introduction {Book}
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Nature and Scope of Marketing
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Importance of Marketing
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Marketing concept
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Product Differentiation
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Brand and Trademarks
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Packaging
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Labeling
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Product life cycle
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Unit 2 {Book}
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Market Research
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Nature and importance of Market Research
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Areas and Techniques Market Research
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Selection of the Channels of Distribution
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Unit 3 {Book}
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Pricing Strategy, Factors to be considered in pricing
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Pricing objectives
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Pricing Strategies
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Breakeven analysis
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Uses of Sales forecast, Methods of sales forecast
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Market Segmentation
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Unit 4 {Book}
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Determining the sales promotion programme
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Personal Selling
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Difference between Advertising and Personal Selling
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Selling process
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Qualities of a Salesman
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Advertising: Media choice
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Advertising Types
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Advertising Budgeting
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Sales Promotion Methods
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Public Relations and Methods
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Unit 5 {Book}
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Control of Marketing operations
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Need for control, Phase of control
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Techniques of controlling Market
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Marketing Audit
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