Strategic Management Rajasthan University BBA 2nd Year Notes

04/03/2020 1 By indiafreenotes

Unit 1 {Book}

Meaning of Strategic Management

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Role of Strategic Management

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Process of Strategic Management

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Limitations of Strategic Management

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Organizational Mission and Vision

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Objective, Goals and Nature of Strategic Management

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Unit 2 {Book}

Environmental Scanning

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Appraisal of External Environment

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Dynamics of Internal Environment

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Organizational Capabilities and Appraisal

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Core Competence

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Unit 3 {Book}

Strategy Formulation

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Corporate Level Strategy

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Business Level Strategy

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Functional Level Strategy

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Unit 4 {Book}

Strategy Implementation: Aspects of Strategy Implementation

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Procedural Implementation

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Resource Allocation: Strategy Implementation

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Organizational Design and Change

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Corporate Culture

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Unit 5 {Book}

Strategic Evaluation and Control

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Criteria of Strategic Evaluation and Control

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Techniques of Strategic Evaluation and Control

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