Marketing Management Rajasthan University BBA 2nd Year Notes

04/03/2020 2 By indiafreenotes

Unit 1 Introduction {Book}

Nature and Scope of Marketing

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Importance of Marketing

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Marketing concept

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Product Differentiation

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Brand and Trademarks

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Packaging

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Labeling

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Product life cycle

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Unit 2 {Book}

Market Research

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Nature and importance of Market Research

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Areas and Techniques Market Research

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Selection of the Channels of Distribution

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Unit 3 {Book}

Pricing Strategy, Factors to be considered in pricing

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Pricing objectives

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Pricing Strategies

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Breakeven analysis

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Uses of Sales forecast, Methods of sales forecast

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Market Segmentation

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Unit 4 {Book}

Determining the sales promotion programme

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Personal Selling

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Difference between Advertising and Personal Selling

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Selling process

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Qualities of a Salesman

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Advertising: Media choice

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Advertising Types

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Advertising Budgeting

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Sales Promotion Methods

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Public Relations and Methods

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Unit 5 {Book}

Control of Marketing operations

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Need for control, Phase of control

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Techniques of controlling Market

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Marketing Audit

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