Customer Relationship Management LU BBA 4th Semester NEP Notes

25/01/2022 0 By indiafreenotes
Unit 1 [Book]
Fundamentals of Customer Relationship Management Meaning, Definition, Benefits VIEW
Reasons for adopting CRM VIEW
Conceptual Foundations of Customer Relationship Management VIEW
Types, Stages of Customer Relationship Management VIEW
Issues in Customer Relationship Management VIEW

 

Unit 2 [Book]
Dimensions of Customer Relationship Management VIEW
Customer Satisfaction Meaning and Definition VIEW
Customer Satisfaction Models VIEW
Measuring Customer Satisfaction VIEW
ISO Guidelines VIEW
Customer Loyalty Concept, Principles, Significance, Dimensions VIEW

 

Unit 3 [Book]
Information Technology in Customer Relationship Management VIEW
Technological Developments in CRM VIEW
Information Technology Implementation in CRM VIEW
Features, Advantages and Functional Components of eCRM VIEW
VIEW
Important CRM Software VIEW
Customer Relationship Management through Information Technology Tools VIEW

 

Unit 4 [Book]  
Emerging Dimensions and Dynamics in Customer Relationship Management VIEW
Customer Recall VIEW
Customer Retention VIEW
Experience Management VIEW
Service Failure and Service Recovery Management VIEW
Application of Customer Relationship Management in Different Sectors:  
Business to Business CRM VIEW
Sales and CRM VIEW
Role of Social Media in CRM VIEW

 

CategoryLucknow University BBA Notes
TagsAffordable CRM Systems B2B CRM Solutions Best CRM For Small Business Cloud-Based CRM Tools CRM Analytics Features CRM And AI Integration CRM And Marketing Automation CRM Customization Services CRM Deployment Challenges CRM For Customer Retention CRM For E-Commerce CRM For Sales Professionals CRM Implementation Strategies CRM Security Solutions CRM Software Reviews CRM Solutions in India CRM Training Programs CRM Upgrade Services CRM User Experience Customer Data Management Customer Relationship Management Software Customer Support CRM Tools Mobile CRM Applications Multichannel CRM Approach Real-Time Customer Engagement

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