Modern Marketing

19th November 2020 3 By indiafreenotes

Unit 1 Introduction to Marketing and Services {Book}
Meaning and Definition Market	VIEW
Marketing: Nature and Scope of Marketing	VIEW
Goals of Marketing	VIEW
Concepts of Marketing	VIEW
Functions of Marketing	VIEW
Importance of Marketing	VIEW
Services: Meaning and Definition, Characteristics	VIEW
Classification of services	VIEW
Distinction between Goods marketing and Service marketing	VIEW
Marketing mix. in service industry:
Product	VIEW
Price	VIEW
Promotion & Communication	VIEW
Place	VIEW
People or Physical evidence	VIEW
Growth of service sector in India	VIEW
Service processes	VIEW
Designing the Service process	VIEW
Services blueprint	VIEW

Unit 2 Marketing Environment (Marco and Micro) {Book}
Marco: Demographic, Economic, Natural, Technological, Political, Legal and Socio-Cultural		VIEW
Micro Customer: Supplier, Manufacturer Employees, Public and Community Competitors	VIEW	VIEW

Unit 3 Marketing Mix {Book}
Marketing Mix Meaning, Elements		VIEW
Product		VIEW
Product Mix		VIEW
Product Lifecycle		VIEW
Product Planning		VIEW
New Product Development, Stages		VIEW
Failure of New Product		VIEW
Branding	VIEW	VIEW
Packing and Packaging		VIEW
Pricing, Objectives	VIEW	VIEW
Factors influencing Pricing		VIEW
Methods of Pricing		VIEW
Physical Distribution: Meaning		VIEW
Factors affecting Channel Selection		VIEW
Types of Marketing Channels		VIEW
Promotion: Meaning and Significance of Promotion		VIEW
Personnel Selling and Advertising		VIEW

Unit 4 Marketing Segmentation and Behaviour {Book}
Marketing Segmentation: Meaning and Definition		VIEW
Bases for Market Segmentation		VIEW
Requisites for sound Market Segmentation		VIEW
Consumer Behaviour	VIEW	VIEW
Factors influencing Consumer Behaviour		VIEW
Buying Decision Process		VIEW

Unit 5 Recent Trends in Marketing {Book}
Introduction to e-business		VIEW
Tele-marketing		VIEW
M-Business		VIEW
Green and Grey Marketing		VIEW
Brown marketing		VIEW
Digital Marketing: Advantages and Disadvantages		VIEW
Relationship Marketing	VIEW	VIEW
Retailing		VIEW
Virtual Marketing		VIEW
Event Management		VIEW
Viral Marketing		VIEW
Reverse Marketing		VIEW