Meaning, Features of IMC, Evolution of IMC, Reasons for growth of IMC
The Integrated Marketing Communication seeks to have all promotional and marketing activities of an organization together, project a unified and…
Study BBA, BMS, B.Com Syllabus wise Notes
The Integrated Marketing Communication seeks to have all promotional and marketing activities of an organization together, project a unified and…
Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing,…
Opportunity Analysis A careful analysis of the marketplace should lead to alternative market opportunities for existing product lines in current…
Business’s communications objectives are the goals that you need to achieve through all communications, such as public relations, advertising and…
Setting Goals Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create…
Economic literature makes a distinction between so-called ‘bank-oriented’ systems in which financial institutions are the predominant source of financing and…
Financial sector development in developing countries and emerging markets is part of the private sector development strategy to stimulate economic…
Disinvestment in India is a policy of the Government of India, wherein the Government liquidates its assets in the Public…
Deepening and broadening of financial access should be an important public policy objective. Better financial access translates into robust economic…
Conflicts of interest pose significant reputation and legal risks to corporate finance professionals. In investment banking, and M&A in particular,…