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A particular challenge with radio is that consumers tend to misattribute radio advertising memories to other media, particularly TV. This…

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but…

Reach In the application of statistics to advertising and media analysis, reach refers to the total number of different people…

Road Block Marketing roadblocks are used to eliminate competitors from the playing field by placing an obstruction before them. The…

Sales Pattern The sales pattern is a collection of data about the sale of a particular product or group of…

Media Scheduling refers to the pattern of timing of an advertising which is represented as plots on a flowchart on…

They should be as specific as possible, and as actionable as can be reasonably expected. Avoid terms like “endeavor to”…

The activities involved in buying are called buying process. The activities involved in buying process are buying elements and sub-functions.…

A media buy is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog…

Before a media buy happens, media buyers must perform research to optimize the return on investment on their client’s advertising…