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Brand architecture is the structure of brands within an organizational entity. It is the way brands within a company’s portfolio…

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful…

Strategic brand management’s goal is to develop strong consumer based brand equity. To reach these goal companies have to design…

Brand extensions are one of the most popular strategies for leveraging brand equity. By launching new products under popular brand…

Customer based brand equity is created when brand knowledge comprising of brand awareness and brand image are at highest level…

The markets in which companies operate are highly dynamic in nature. There is constant evolution in products, introduction of new…

Brands are one of the most important assets for any organization. Brands tend to stay with the organization, longer than…

Brand Response is the marketing communications industry’s Genius of the And. It sounds too good to be true. It asks…

Brand Recall is the likelihood of instant recollection of the name of a brand by a consumer when prompted with…

Brand recognition refers to the ability of consumers to recognize and identify a specific brand. Brand recognition is typically considered…